SEM, Search Engine Marketing course at Freelancers Academy

Search Engine Marketing
Programs
@ Freelancers Academy

www.freelancersacademy.com

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Google made around $16 million
last quarter. 99 percent of that
was from search.

Search Engine Marketing is an
integral part of online advertising
today.


How does it score as a career
choice ?


Where else would you get 'live, asit-happens' insight on market
response to a brand.


Where else is there a
bewildering gap in demand and
supply


Isn't ALL advertising headed
towards a contextual, dynamic
pricing based environment

Why not 'live' this right now by
becoming a SEM specialist

Fifteen years back, the world started
outsourcing software service to India.
Seven year back, it was BPO.

Today, the world outsources SEM
to India. Look at the client list of
some specialist agencies in
India.

Basic Skills required
• Strong in numerical and verbal
These are the 'Math' and the 'English' section in the typical aptitude
tests. Verbal because one needs to constantly think of the words
which represent the intent of the consumer.Numeric because one
would needs to constantly evaluate the ROI of potential
alternatives.Bidding is the name of the game.
• Marketing bent of mind
You would be given a target audience and then its your job to find
out the kind of sites he would visit, the search terms he would use,
etc….Basically what a person does online.


Basic skills required
 Advanced Usage of Office tools, most importantly Excel
you would need to pull meaningful trends out of various
sets of data that can be used to construct reports for
internal teams or external clients.
 Any MBA degree (better if it has a marketing slant to it) can be
a good leverage here. Not just marketing, anything to do with
human psychology also for example would be a good fit.


At the end of the day, you are accountable for
the profits
of your campaign.

So that 'owning up'
and the 'buck stops
with me' spirit has to
be there.


Salaries
• 1.5 to 2 lacs per annum to start off with
• Can rise to 5 to 8 lacs per annum after 34 years of experience.


For the MBA aspirants
• If you are looking to get experience before pursuing a
MBA (Marketing) kind of degree, a SEM profile job is
ideal. Where else would you get real-time feedback on
how brands respond to marketing tactics. And you can
make changes and see the results for yourself !
• In fact, you may decide not doing a MBA degree at all 


Our programs for SEM


Basic programs for Students and Working
Professionals – Some of things we will cover
•Allocating costs between Search, contextual and Placement
targeting.
•Effective selection and qualification of keywords (Popularity,
Specificity, BroadWords)
•Ad Copy writing basics (Key elements of message, Call to action,
Persuasion inside messaging and Innovations in messaging)
•Advanced Targeting techniques.
• Elements of Quality Score and how they are interconnected.
•A walk-through of the main non-Google search engine
alternatives : Yahoo, Bing, Baidu


Advanced programs for working professionals – Some
of the things we will cover

• Advanced campaign optimization techniques to
increase the CTRs & maximize the ROI.
• Non-traditional methods : Audio, Mobile, Video and
Print, Radio, TV
• How to Sync Adwords and Analytics
• Creating E-com Goals and Funnels to analyze the
campaigns
• A detailed walk-through of the major non-Google
search engines.

Do you belong to one of the below ? You
need to get into SEM then !
• Traditional marketing folks - If you want to be feared
among your brethen and be more 'useful' to your
employer 
• Graduates who want to do a post-graduate in a marketing
stream : Get into SEM and get valuable pre-MBA
experience.
• Graduates across streams who want to get into the rapidly
growing digital space.


Some of the topics that would be covered


Freelancers Academy
‘Learn with us and then remove
the L’
We cover all the aspects of Digital Marketing and
Mobile app. Development (Instructor –led and online)
programs in Web(Instructor-led and Online)
Mumbai office – 022 65369888
Mobile - 9819607019


SEM, Search Engine Marketing course at Freelancers Academy

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SEM, Search Engine Marketing course at Freelancers Academy