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Confiance et linking en 2015 - En 5 minutes - Frères Peyronnet

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Depuis l'arrivée de filtres de Google visant spécifiquement à pénaliser les stratégies de linking artificielles, on doit se rappeler de l'importance de la confiance.

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Confiance et linking en 2015 - En 5 minutes - Frères Peyronnet

  1. 1. CONFIANCE GuillaumeGuillaume Peyronnet - Confiance et linking en 2015 Pinguin, Panda, les faux positifs, etc. Eviter les filtres, durer, faire respecter son site… tout en faisant de l'optimisation pour les moteurs C'est l'enjeu 2015 Qui ne se soucie pas (trop) des passages de filtres ? Les sites puissants ? NON ! Les sites non spammy ? Peut-être… Les sites de confiance ? OUI
  2. 2. CONFIANCE GuillaumeGuillaume Peyronnet - Confiance et linking en 2015 Solution ? Etre recommandé par un tiers (un site) de confiance Zoltán Gyöngyi, Hector Garcia-Molina, Jan Pedersen. Combating Web Spam with TrustRank. 30th International Conference onVery Large Data Bases (VLDB),Toronto, Ontario, Canada, 2004. Google Directeur de thèse Yahoo, Microsoft
  3. 3. CONFIANCE GuillaumeGuillaume Peyronnet - Confiance et linking en 2015 1 0.5 0.25 0.25 0.5 1 0.5 0.25 0.5 0.75 site de confiance mon site site de confiance mon site 1
  4. 4. CONFIANCE GuillaumeGuillaume Peyronnet - Confiance et linking en 2015 Quels sites de confiance, au départ ? .edu, .gouv Institutionnels A la main De référence Vérifiés ! L'enjeu est de déterminer lesquels
  5. 5. CONFIANCE GuillaumeGuillaume Peyronnet - Confiance et linking en 2015 Obtenez des liens à partir de tels sites ! •Vous deviendrez plus forts face aux filtres
 •Vous serez moins malmenés
 • Et un lien est un lien ;)

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