The document discusses the importance of user-centered design (UCD) for organizations. It defines UCD as an approach that focuses on understanding users' needs and experiences. The presentation provides examples of how UCD can help improve products by incorporating user research and testing websites and prototypes. It also outlines the UCD process, which involves researching users, testing designs, implementing changes, and continuously measuring performance to further meet users' needs.

1. Customer focus through UCD User-Centred Design Workshop Presenters: Simon Nixon Jason Buck Nikki Rae

6. What is UCD?

7. What is UCD? Question: Why aren’t we all driving around in zero-emission, electric and personal-propulsion powered vehicles first invented in the 80’s and retailing at less than £400?

8. What is UCD?

17. UCD toolkit - research

18. Testing of current websites 2 3 4 5 6 7

19. Personas / profiles (analytics + interview)

20. Journeys (persona + analytics)

21. Lo-fi testing

22. Prototyping

23. Testing

24. Continuous improvement

25. Continuous Improvement – Post Launch Research – improvement? Review – KPIs/obstacles Analysis – Measure Design – Small Changes Test – What is effect of change (offline/online)? Launch – Success Research Analysis Concept Design Test Launch Pre - Launch