ZEEF.com | Find information through people. Summary of the history and evolution of online search. Presentation given at Innovation Centre ABN AMRO 4th June 2015.

1. “Building the world’s largest human curated link directory”
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2. David & Jerry’s
guide to the web
Founders of Yahoo!
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3. Larry & Sergey algorithm
guide to the web
Founders of Google
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4. @fridovandriem #ZEEF
Human versus Machine
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5. Source: Eli Pariser presents The Filter Bubble at Canvas8
Filter Bubble
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6. Online Trust
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7. Human versus AI
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Source: Harvard Business Review 2015

8. Collective overview
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9. Information overload
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10. Different search queries
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11. Getting information off
the Internet is like drinking
from a fire hydrant
Problem
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12. With ZEEF people sift*
through the Internet and
handpick the gold for you
Solution
*ZEEF is Dutch for ‘to sift’
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13. ● Information overload
● Online trust
● SEM* SPAM, algorithm
filter failure
Why Now
* Search Engine Marketing
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14. Wiki for Links
Make, filter, rank,
categorize, share, and
embed your lists of links.
TIP
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15. Dhanie joins ZEEF to:
● Create lists
● Build authority
● Contribute to community
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16. Embed lists on websites
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17. Publishers & Blogs ZEEF.com Affiliate Networks Advertisers
$ 2.5$ 3.75$ 3.75
Traffic
Affiliate commission from advertiser: $10
Direct Promoted links: $10
Business Model
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18. Similar projects
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19. “Building the world’s largest human curated link directory”
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO

20. @Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO

21. Frido van Driem
fridovandriem.zeef.com
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