Personal Information
Profession
Author and Adjunct Lecturer
Secteur d’activité
Education
Site Web
www.segmentationstudyguide.com
À propos
Geoff Fripp is an experienced marketing lecturer, practitioner, author and entrepreneur. He has been an adjunct lecturer at the University of Sydney since 2002, teaching in a variety of undergraduate and postgraduate subjects.
Geoff has had a long career in various senior and specialist marketing positions. In recent years, he has been involved with textbooks in Australia, developing case studies and working as a co-author.
His website, the Segmentation Study Guide is designed assist university-level marketing students better understand and work with the topics of market segmentation, targeting and positioning.
Mots-clés
marketing
metrics
market share
formula
how to
clv
customer lifetime value
calculate
introduction
create a percetual map
mapping
positioning
perceptual map
positioning map
Tout plus
Présentations
(1)Personal Information
Profession
Author and Adjunct Lecturer
Secteur d’activité
Education
Site Web
www.segmentationstudyguide.com
À propos
Geoff Fripp is an experienced marketing lecturer, practitioner, author and entrepreneur. He has been an adjunct lecturer at the University of Sydney since 2002, teaching in a variety of undergraduate and postgraduate subjects.
Geoff has had a long career in various senior and specialist marketing positions. In recent years, he has been involved with textbooks in Australia, developing case studies and working as a co-author.
His website, the Segmentation Study Guide is designed assist university-level marketing students better understand and work with the topics of market segmentation, targeting and positioning.
Mots-clés
marketing
metrics
market share
formula
how to
clv
customer lifetime value
calculate
introduction
create a percetual map
mapping
positioning
perceptual map
positioning map
Tout plus