we try to analysis the effectiveness of print ad of Burger King in fashion industry.

1. FERRY | FRISCA
GITA | DWI
Magister Manajemen Universitas Indonesia
Consumer Behavior
Hamburger
Makeup

2. Ads Perception
Perception is the process by which
people select, organize, and interpret
these sensations.

3. Contrast Technique
Stimuli that differ from other around
them, due to Size, Color, Position, etc.
Stimuli that appear in unexpected
ways or places tend to grab our
attention.

4. Hamburger Makeup.

6. Hamburger Makeup Facts
Brings new meaning to ‘hungry eyes’.
Used as part of an advert campaign for
the fast food chain.
Encouraging viewers perception to
“get a tasty new look”.
Try to appeal to the ladies (beauty-savvy female).√
√
√
√

7. • http://www.dailyedge.ie/new-burger-king-ad-makes-eyes-at-beauty-burgers-404217-Apr2012/

8.  This ads was quite effective to targeted and attracted its consumer.
 The technique used was appropriate for the consumers targeted .
 Even though it doesn’t exactly make them want a burger, but they
attracted indeed with the makeup. At least it encourage the
perception and awareness of burger.
 This ads became a trend at that time, especially for the savvy female.
 Some of them makes the tutorial makeup and upload it on You Tube.
Group Opinion