1. extraordinary starbucks

2. presented by…
liem yao #36407001
yuli t # 36407007
robin s #36407022
frisca #36407053
tobias #36407059
shervyn p #364097
marketing management UK.Petra

3. brandHISTORY

5. first store of STARBUCKS

6. Schultz join in as director
of MARKETING

7. Memperluas gerai hingga ke luar AS
STARBUCKS go public

8. MAP membeli frandchise
STARBUCKS di Indonesia

9. the LOGO

12. product

13. main product is
Coffee
disajikan secara istimewa untuk
memberikan kepuasan
tersendiri
Berikut beberapa contoh bentuk kopi yang ditawarkan adalah:

14. consumer can
add topping
Coffee best friends :
•Sweet
•Pastries, Muffins,
•Cakes, Cookies
and Scones
•Savoury
•Sandwiches

15. price

16. Premium Pricing
Strategy//Skimming
Pricing

17. High Value Product
(Branded)//
harga yang cukup
tinggi

18. Range harga minuman
± Rp 17.500,- sampai ± Rp 45.000,-.
Range harga makanan
± Rp 11.000,- sampai ± Rp 30.000,-.

19. promotion

20. “If you vote
we give you a cup of coffee”
video

21. “buy 10 cups (delivery service)
free 1 cups”

22. “treat a friend”
buy one get two frapuchinoes

24. facebook

25. facebook

26. place

27. starbucks paris

28. starbucks shanghai

29. starbucks
citraland
starbucks
taman
anggrek

30. starbucks
Siloam
Hospital
starbucks
Plaza
Indonesia

31. starbucks
cengkareng

32. the most important of 4P is
PLACE
Starbucks Vision
Becoming the #3rd place
(after home, office)

33. core
lifestyle

34. core
prestige

35. actual
coffee

36. actual
service

37. actual
atmosfer
interior

38. augmented
music
wifi

41. promise starbucks
• Memberikan experience yang
berbeda kepada setiap konsumen
• Konsumen dapat membuat kopi
sesuai dengan keinginannya
• Karyawan menjadi partner
• Konsumen dapat menuangkan ide
kopinya
mystarbucksidea

42. experience starbucks
Atmosfer
Service
Kopi

43. BRANDSTRATEGIES
STARBUCKS

44. Family brand
• Ethos Water
2001,Peter Thum, misi sosial
• Tazo Tea
Steve Smith, Stephen Lee,Tom Mesher
• Frappucino
The Coffee Connection
• Hear Music
Retail Music, Opera, Film

45. • Green Tea Frappuccino® blended
beverage
• Iced Green Tea Latte
• Frappuccino® blended juice drink
• Starbucks Pastries
• Starbucks Muffins
• Starbucks Cookies and Scones

46. BRAND EXTENSION
BRAND EXTENSION
cakes, sandwich,
cookies

47. BRAND EXTENSION
Tazo Tea
//Ethos Water
Hear Music

48. CO-BRANDING
Frappucino Bottled
PepsiCo dan Starbucks
Video

49. BRAND STRATEGIES
Pergeseran dari Kopi ke
Experience
Tak Semuanya CoffeeHolic

50. BRAND STRATEGIES
Kebijakan Pedang Bermata Dua
Membuka pangsa pasar dan
peluang baru

51. BRAND STRATEGIES
Tidak disukai CoffeeHolic,
dilakukan protes.
No Problem, selama core
product masih kopi.

52. just
thankyou