Presentation of Wrapp during Webit Congress, Istanbul, Turkey in October 2012

1. “Adios brand advertising; hola friend-to-friend marketing”
Webit Congress, Istanbul, Oct 2012

2. WHO AM I?
Co-founder & COO
@fritjofsson

3. MARKETING IS TOUGH
Consumer issues:
✓Intrusive
✓Irrelevant
✓Banner blindness
Retailer challenges:
✓Engagement
✓Measurability
✓Investment risk

4. THE WORLD IS SOCIAL...

5. ...AND THE PHONE GREW SMART

6. GIFT CARDS ARE MASSIVE

7. Targeted Personal SimpleSocial
Friend-2-Friend Marketing
INTRODUCING WRAPP

8. ➡ 92%of people trust ‘earned media’, such as word-of-mouth or
recommendations from friends, above all other forms of advertising
➡ 71%of people claim reviews from family or friends exert a "great deal" or "fair
amount" of influence over decision to use or not a particular company/brand/product
Source: Nielsen Global, 2011; Harris Interactive, June 2010
WHY FRIENDS ARE KEY

9. Sources: TowerGroup, eMarketer, IFPI
US Paid Gift
Cards Market
= $100B per year
US Marketing
Spend
= $170B per year
Comparison: The GLOBAL
Music Industry = $17B per year
THE POTENTIAL OF THE IDEA
US market only!

10. 5 EUR
FOR FREE
2
MILLION
IN-APP
IMPRESSIONS
5,2X
AVERAGE
RECEIPT
≈ 26 EUR
55,000
GIFT CARDS
DISTRIBUTED
47,000
GIFT CARDS
POSTED TO
Facebook
VIEWED BY
500,000
UNIQUE
Facebook-
PROFILES
5,200
REDEEMED
26 EUR5 EUR
ONE MONTH WITH WRAPP

11. “Wrapp has created an ingenious way to use mobile phones and social networks to get people online
that we want as customers, actually into our stores and making purchases. And one of the things we
like best is that with Wrapp, H&M is being recommended to you by your friends."
– Karl-Johan Persson, global CEO of H&M
WHO’S WRAPPIN’?

12. Carl Fritjofsson
@fritjofsson
carl@wrapp.com