1.
Non-Creatives
Eurobest
November2017-
Zelia
Sakhi
Mobiento
Deloitte
Digital @ilovegraphics

2.
Who are they?
Eurobest
November2017-

3.
Production
Developers
Data scientists
System architects
Consultants
…
Some call them
Eurobest
November2017-

4.
Technology driven
Data-based
Rationals
Rule-followers
Analytical
Pragmatics
Eurobest
November2017-

5.
We used to live in peace.
Eurobest
November2017-

6.
It all started with consultancies
acquiring creative shops.
Eurobest
November2017-

7.
They just wanted to look cooler.
Eurobest
November2017-

8.
Technology
+
Data
Eurobest
November2017-

9.
Then Marcel
came.
Eurobest
November2017-

10.
It was only about
optimisation,
or so we thought.
Eurobest
November2017-
And soon enough.
Technology took over.

11.
At first,
they attacked design.
Eurobest
November2017-

12.
But then, they came
after ideas.
Eurobest
November2017-

13.
First it was an
artificial creative
director.
Eurobest
November2017-

14.
No way they can come
after talent.
Eurobest
November2017-

15.
There must be one thing left
untouched right?
Eurobest
November2017-

16.
No one can
replace intuition.
Eurobest
November2017-

17.
Eurobest
November2017-

18.
They are coming for us.
Eurobest
November2017-
Non-Creatives

19.
Are you scared yet?
Eurobest
November2017-

20.
Or do you realise
what a time it is to be alive?
Eurobest
November2017-

21.
Our job has always been to
Eurobest
November2017-
connect the dots

22.
More dots.
Eurobest
November2017-
Technology just gives us

23.
So why are we so afraid?
Eurobest
November2017-

24.
Eurobest
November2017-
Are we losing the
idea monopoly?

25.
Eurobest
November2017-
Technology driven
Data-based
Rationals
Rule-followers
Analytical
Pragmatics
Is that too far from us?

26.
We have associated creativity
with other parameters
Eurobest
November2017-

27.
Do we have an ego
problem?
(Yes)
Eurobest
November2017-

28.
It’s questioning ourselves
to admit that the lines
are moving.
Eurobest
November2017-

29.
Well hello.
Eurobest
November2017-

30.
Creativity is not a binary
system.
Eurobest
November2017-

31.
Diversity is the issue.
Ofthoughts
Eurobest
November2017-

32.
Eurobest
November2017-
Raise your hand.

33.
There’s more
than one kind
of creative
intelligence.
Eurobest
November2017-

34.
Eurobest
November2017-
Obvious?

35.
Are we giving the mic.
to the right people?
Eurobest
November2017-

36.
Non-creatives
No creatives
All creative.
It’s about f****** time.
Eurobest
November2017-

37.
The time has come to
celebrate all types.
And most importantly the new breeds.
Eurobest
November2017-

38.
Augmented
Creative intelligence
Eurobest
November2017-
Something like
“ ”

39.
The ability to
leverage data and
technology to
achieve greater
Eurobest
November2017-

40.
Eurobest
November2017-
It’s ok if it’s not you.

41.
Eurobest
November2017-
You do not need to
be rational. But you
need someone who is.

42.
Eurobest
November2017-
Together we will see the
world differently.
Eurobest
November2017-

43.
There’s never been such
an exciting time
Eurobest
November2017-

44.
For those who change.
Eurobest
November2017-

45.
1Look at the non-creatives.
Eurobest
November2017-
Get your sources of inspiration right
See the value of non-traditional creative work
Be curious, always

46.
2Recognise creativity when you see it.
Eurobest
November2017-
Question your own mental models
Give space to diversity of thoughts in your teams
Reframe the way you ideate

47.
3Find your allies.
Eurobest
November2017-
Cross-functional teams are the answer
Challenge yourself to bring external influences
Challenge your businesses

48.
Non-Creatives
Eurobest
November2017-
New
The world belongs to the

49.
Thank you.Zelia
Sakhi
Mobiento
Deloitte
Digital @ilovegraphics
Eurobest
November2017-