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Power(s) : creativity was supposed to change the world

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Power(s) : creativity was supposed to change the world

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The stories we tell and the products we build have more impact on the world than ever – and yet the creative industry keeps on rejecting what comes with that. The responsibilities. The leadership. The data. The misuse. The boring parts.

If you were told creativity will change the world, you are right. But not within the constrained walls of our agencies.

It’s about time we change perspectives on the work we are doing. Beyond egos. Beyond power structures.

The stories we tell and the products we build have more impact on the world than ever – and yet the creative industry keeps on rejecting what comes with that. The responsibilities. The leadership. The data. The misuse. The boring parts.

If you were told creativity will change the world, you are right. But not within the constrained walls of our agencies.

It’s about time we change perspectives on the work we are doing. Beyond egos. Beyond power structures.

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Power(s) : creativity was supposed to change the world

  1. 1. Power(s) VuodenHuiput February2018- Zelia Sakhi Mobiento Deloitte Digital @ilovegraphics
  2. 2. boringboringboringLet’s be boring. VuodenHuiput February2018-
  3. 3. Let’s talk business.
 Consulting.
 Stakeholders. Work ethics.
 VuodenHuiput February2018-
  4. 4. Yaaaaaaaaasssss. VuodenHuiput February2018-
  5. 5. Do you consider yourself a creative?? VuodenHuiput February2018-
  6. 6. this daily. VuodenHuiput February2018- Chances are, you don’t speak about
  7. 7. For years, we have been fighting for a seat at the table. VuodenHuiput February2018-
  8. 8. Nobody understands us. VuodenHuiput February2018-
  9. 9. The world has changed VuodenHuiput February2018-
  10. 10. VuodenHuiput February2018- Unicorns are lead by creatives.
  11. 11. 36% 21% Of the 25 startups with a recent fundraise is CB insight’s “internet sector are designer co funded. Of the global unicorns startups have co-founders embracing design or who come from a creative background VuodenHuiput February2018-
  12. 12. Design thinking is the best thing since sliced bread VuodenHuiput February2018-
  13. 13. Design-led companies reported: 41% higher market share 46% competitive advantage overall 50% more loyal customers 70% digital experiences beat competitors Design-Driven Companies Outperform the S&P by 219% over 10 years VuodenHuiput February2018-
  14. 14. VuodenHuiput February2018- Consulting firms acquire creative shops all around the world.
  15. 15. VuodenHuiput February2018- 42% Of the mergers and acquisitions in design have been made by consulting firms.
  16. 16. Why the focus? Why now? Why us? VuodenHuiput February2018-
  17. 17. Business February2018- VuodenHuiput
  18. 18. At the same time… VuodenHuiput February2018-
  19. 19. Rejection February2018- VuodenHuiput
  20. 20. Design thinking is bullshit.
  21. 21. VuodenHuiput February2018-
  22. 22. 50. VuodenHuiput
  23. 23. Number of employees needed to generate 10M in revenues 70 49 72 VuodenHuiput February2018- 7 8
  24. 24. @pablostanley
  25. 25. “Creatives” are not infiltrating the places where they could have the greatest impact. VuodenHuiput February2018-
  26. 26. Because we are being
 shoe-horned in those positions. VuodenHuiput February2018- No leadership education. Too few creative leaders.
 Being a creative leader requires constant justification.
  27. 27. So what? VuodenHuiput February2018-
  28. 28. We are witnessing 
 our own disruption. VuodenHuiput February2018-
  29. 29. We have to embrace it and redefine our roles. February2018- VuodenHuiput
  30. 30. boringboringboring February2018- VuodenHuiput Let’s be boring.
  31. 31. This is what our clients want us to do. VuodenHuiput February2018-
  32. 32. Make money.
 Solve problems.
 Get famous. February2018- VuodenHuiput
  33. 33. There is potential to create a new shape of players in the creative industry. February2018- VuodenHuiput
  34. 34. Adaptability February2018- VuodenHuiput
  35. 35. Creatives who
 work with banking services, healthcare, products, with supply chains, or executives. February2018- VuodenHuiput
  36. 36. You can do amazing things when you have mandate. February2018- VuodenHuiput Shape businesses. Do good stuff. Make products that help others.
  37. 37. But with great power comes great responsibilities. VuodenHuiput February2018-
  38. 38. Responsibility February2018- VuodenHuiput
  39. 39. VuodenHuiput February2018- INSANE
  40. 40. Outreach is much bigger than before February2018- VuodenHuiput 1% of Facebook is 20 millions people.
  41. 41. Ideas can sway the world, for good and for bad. February2018- VuodenHuiput
  42. 42. February2018- VuodenHuiput
  43. 43. February2018- VuodenHuiput
  44. 44. February2018- VuodenHuiput
  45. 45. February2018- VuodenHuiput
  46. 46. Any idea can become a terrible mistake. February2018- VuodenHuiput
  47. 47. February2018- VuodenHuiput
  48. 48. And given the state of the creative and tech industry, we might have work to do. February2018- VuodenHuiput
  49. 49. February2018- VuodenHuiput
  50. 50. Why should we care? February2018- VuodenHuiput
  51. 51. Empathy February2018- VuodenHuiput
  52. 52. Fucking egos February2018- VuodenHuiput
  53. 53. Like it or not, the creator is responsible for their creation. February2018- VuodenHuiput
  54. 54. February2018- VuodenHuiput 40 Months In jail.
  55. 55. We are biased. February2018- VuodenHuiput
  56. 56. boringboringboringLet’s be boring. February2018- VuodenHuiput
  57. 57. We are lucky enough to be equipped with the right skills in the right context. February2018- VuodenHuiput
  58. 58. And most of us have the right intentions. February2018- VuodenHuiput
  59. 59. But we live in cognitive bias bubbles. February2018- VuodenHuiput
  60. 60. This is why we let good ideas turn to disasters.
  61. 61. You wanna change the world? February2018- VuodenHuiput
  62. 62. Corner cases represent millions of people February2018- VuodenHuiput
  63. 63. And our creations will outlive us. February2018- VuodenHuiput
  64. 64. And you say no when we are offered even a bit of leadership? February2018- VuodenHuiput
  65. 65. Refusing to sit at the table means refusing to change the world. February2018- VuodenHuiput
  66. 66. Nobody understands us. VuodenHuiput February2018-
  67. 67. So, how on earth should we use that power? February2018- VuodenHuiput
  68. 68. Check your bias. February2018- VuodenHuiput 11Accept that everybody is biased and embrace new perspectives. Recognise your own privileges. Empathy is at the core of creativity. 
 Use that wisely.
  69. 69. Break your bubble. February2018- VuodenHuiput Beware of the Echo chamber.
 The world doesn’t stop where the creative or tech industries stop. Get out and take a stand. 22
  70. 70. We need to envision the worst to do our best. February2018- VuodenHuiput 33 Imagine the consequences. Help your companies and clients to see the light. You don’t need a title to lead.
  71. 71. Get a seat at the goddamn table. February2018- VuodenHuiput
  72. 72. Thank you.Zelia Sakhi Mobiento Deloitte Digital @ilovegraphics Eurobest November2017-

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