WHAT IT IS:
A technique used to explore how participants
group items into categories or ﬁnd
relationships between concepts, subjects,
features, and so forth. (Note: We are
stretching traditional uses of Card Sorting
methods here for more creative aims.)
WHY IS IT VALUABLE:
• A way to discover how participants classify
and categorize information
• Helps you ﬁnd out what participants view
as valuable and invaluable
• Easy to execute
WHEN TO USE IT:
Great for trying to understand taxonomies
and how to structure and prioritize
information for a system you’re designing.
Also works well as an evaluative tool to
understand participant’s mental models.
EXAMPLE: For a healthcare project, frog asked participants to sort through and prioritize
news sources, retail environments, hospitals, health advocates and experts, media outlets
and personalities and governmental organizations they believed were credible experts
when it came to helping them learn about health, wellness, and nutrition. This helped us to
better understand people’s mental models around what makes someone authentic and
credible as a source of information.
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