WHAT IT IS:
This variation of a card sort allows
participants to prioritize which actions,
services, or functionality they would prefer to
have on diﬀerent devices (such as PC, mobile,
tablet) or be able to access through other
people or services (such as phone support, a
retail branch, a friend, and so forth.)
WHY IS IT VALUABLE:
• Creates a venue for discussing issues that
happen due to functionality/service gaps
• Understand trade-oﬀs that happen due to
shifting needs from channel to channel
EXAMPLE: Our client wanted to understand what services they could provide would be
most useful on mobile device, tablet, or both. We set up a card sort where cards on the left
were mobile, cards on the right were tablet, and cards in the middle were shared between
devices. This allowed us to understand what content was necessary to create more
seamless transitions between devices for those content types. The participant’s devices
were used as reference points in the sort. frog has conducted this with up to 8 diﬀerent
channels for reaching content or services as prompts.
©2014 frog. all rights reserved. no public distribution or reproduction without permission.
WHEN TO USE IT:
Best used when you don’t know what devices
you should target for an app or services. This
can be done as an activity after an interview.
Consider following this with a Create activity
to focus on addressing service gaps or pain
points that emerge from this.