WHAT IT IS:
An individual or group is taken through a
product narrative or scenario, then asked to
give feedback and customize the scenario to
their own life and experiences to make it
better suit their needs.
WHY IS IT VALUABLE:
• Helps people to better relate to the
product, service, or experience concept you
• Helps ground scenarios in real-life events
and people’s personal narratives
• Participants feel ownership over product or
WHEN TO USE IT:
This activity should be used when you have a
product concept and narrative that you
would like to ground in people’s real lived
EXAMPLE: When designing a new service for how media will be used on vacations, we
went into the homes of families, described our ideas in the form of a scenario, and then
had participants ﬁll out a worksheet on how they would make the concept relevant to their
own vacation. They would then add in details around how they would typically travel and
what features they would be most likely to use from the concept.
©2014 frog. all rights reserved. no public distribution or reproduction without permission.