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NARRATE ACTIVITIES Memory is improved
when we use structured stimuli to recall stories. Activities in this section provide thinking tools that can be used as a way to jog a participant’s memory and guide them into recollecting and generating stories. These stories help us better understand the nature of a participant’s background, build empathy and rapport, and help us relate to and understand a participant needs, wants, and desires. JOURNEY MAPPING LOVE & BREAKUP LETTER TOPICAL COLLAGE KNOWLEDGE HUNT
CREATE ACTIVITIES Participants use activities
to help us ﬁll in the blanks, creating elements of their ideal products, services, and experiences. This helps us understand the expectations of participants. It also serves to develop and validate working hypotheses for us and our larger team. Constructing activities that provide the right balance between structure and interpretation is key. INTERFACE TOOLKIT FILL IN THE BLANKS IDEAL WORKFLOW ECOSYSTEM MAPPING
PRIORITIZE ACTIVITIES Projectionthe waysas a
way to understandservices and CARD SORT Understand works people value the products, the expectations of participants. information theyactivities that provide the right balance between structure and CHANNEL SURFING Constructing utilize. These methods help participants and designers think through trade-oﬀs, connections, and hierarchies, CONCEPT RANKING interpretation is key. Fill-in the blank activities for keyparticipants immerse into a world help use and often takes place to clarify information or evaluate ﬁt VALUE RANKING that can help developincludes text, image, and iconography. cases or tasks. The stimuli and validate working hypotheses for yourself and your larger team.
CONTEXTUALIZE ACTIVITIES Projection worksabout way
to understand thein the story of a of participants. These activities are as a immersing the participant expectations COMIC STRIP design. This may activities that provide otherwise presented with the CUSTOMIZING Constructing be verbal, kinetic, visual, or the right balance between structure and SCENARIOS goal of eliciting feedback on the design itself. By being in context or SIMULATING EXPERIENCES interpretation is key. Fill-in the blank activities help participants immerse into a world simulating a product or service experience, participants are able to more INTERCEPT EVALUATION thatexperience adevelopdesignvalidate working hypotheses for yourself and your larger fully can help concept and or direction and describe their ideal preferences for how the concept would best ﬁt their lives. team.