ANALYZING PARTICIPATORY DESIGN
Most people only trust
when paired with a
Six of the eight research participants, when
creating their ideal TV show recommendation
widget, were doubtful about the value of friend
recommendations unless they were supporting a
quote from a trusted critic.
“I don’t care what movies Bobby’s watching, or
which one he likes. I care about which ones Roger
Ebert and Bobby likes.” —Elaine, 27, Teacher
EXAMPLE: JOURNEY MAPPING
When conducting Journey Mapping, we create summaries of what we’ve learned from the
participants to reﬁne and tighten our view of customer journeys or lifecycles through
artifacts like this. These draft diagrams are then digitized and presented with the ﬁndings.
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EXAMPLE: WRITTEN FINDING WITH SUPPORTING QUOTE
Findings should clearly summarize trends or patterns seen across
feedback from participatory design participants. Quotes should
always be included to support key ﬁndings.