SlideShare une entreprise Scribd logo
1  sur  37
Télécharger pour lire hors ligne
designing
(for)
awareness
TED Salon, London, September 2009
Fabio Sergio, frog design
can design help
change the world?
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
awareness
decisions
actions
habits
beep
data streams
sensors
info-visualization
social networks
Iron Man, 1963
Iron Man, 2008
Photo: Natale Carioni
access
to our accumulated
bitcrumbs
Toyota Prius
MIT SENSEable City Lab
Stamen Design, Cabspotting
Cuban Council, Moodstats
Nike+ Running
tools
of self-reflection
Yamaha Bodibeat
Nintendo Wii Vitality
Dexcom Seven
Proteus Biomedical
frog design, e-monitors
an emerging
product-service
architecture
Lee Maguire, 2009




“So what happens when
 the device that records
 your medical status
 is also the device
 you use to update
 your social connections?”
-.-. . ... ...            -.. . ... .. --.
-. . .-. ... .... .- ...- . .... .- -.. -
--- .-.. . - --. --- --- ..-. ... ..
-- .--. .-.. -.-- .-. . .-.. -.-- .. -. --.
--- -. ... .... . . .-. .. -. - ..- .. - ..
--- -.your heartbeat.- - .. ...- .. -
          .- -. -.. -.-. .-. .
-.-- - --- ..-. .- -.-. . .... ..
--. .... . .-. -.-. .... .- .-.. .-.. . -.
       becomes -. -.. -.. . ...- . .-..
--. . ... --..-- .-
--- .--. conversation--- ..-. --- ..-
           . -.. .- .--. .-.
       a ..- -. -.. . .-. ... - .- -. -.. .. -.
-. -..
--. --- ..-. .--. . --- .--. .-.. . ...
-- . -. - .- .-.. -- --- -.. . .-.. ... --..--
-.. . ... .. .-. . ... .- -. -.. -.. .-. . .-
-- ... --..-- .. -. .- -.. -.. .. - .. ---
but what is
the nature
of that conversation?
Vitality GlowCap
Bayer Didget
virtuous behavior
as social currency
and now
more good news...
the power
of scale
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
thanks!   fabio.sergio@frogdesign.com

Contenu connexe

En vedette

Pregi e difetti dei principali CMS Open Source
Pregi e difetti dei principali CMS Open SourcePregi e difetti dei principali CMS Open Source
Pregi e difetti dei principali CMS Open Sourcenois3
 
Conversation 2.0
Conversation 2.0Conversation 2.0
Conversation 2.0frog
 
Designing interactive Experience
Designing interactive ExperienceDesigning interactive Experience
Designing interactive ExperienceThomas Gläser
 
7+1 THINGS I LEARNED FROM MY TEDX SPEECH
7+1 THINGS I LEARNED FROM MY TEDX SPEECH7+1 THINGS I LEARNED FROM MY TEDX SPEECH
7+1 THINGS I LEARNED FROM MY TEDX SPEECHTasos Veliadis
 
TEDx - China: The World's Most Misunderstood Brand
TEDx - China: The World's Most Misunderstood BrandTEDx - China: The World's Most Misunderstood Brand
TEDx - China: The World's Most Misunderstood Brandlukelombe
 
The Web Is Changing — From Strings to Things
The Web Is Changing — From Strings to ThingsThe Web Is Changing — From Strings to Things
The Web Is Changing — From Strings to ThingsMarkus Lanthaler
 
Stop Reinventing the Wheel! Use Linked Data to Build Better APIs
Stop Reinventing the Wheel! Use Linked Data to Build Better APIsStop Reinventing the Wheel! Use Linked Data to Build Better APIs
Stop Reinventing the Wheel! Use Linked Data to Build Better APIsMarkus Lanthaler
 
Touchscreen UX design workshop
Touchscreen UX design workshopTouchscreen UX design workshop
Touchscreen UX design workshopKirsten Miller
 
Ted Leonsis - Revolution 2016 Predictions Deck
Ted Leonsis - Revolution 2016 Predictions DeckTed Leonsis - Revolution 2016 Predictions Deck
Ted Leonsis - Revolution 2016 Predictions DeckMeredith Balenske
 
Service Design für Nicht-Designer
Service Design für Nicht-DesignerService Design für Nicht-Designer
Service Design für Nicht-DesignerThomas Gläser
 
Angular.js + Rails at WeWork or: The Accidental Feature
Angular.js + Rails at WeWork or: The Accidental FeatureAngular.js + Rails at WeWork or: The Accidental Feature
Angular.js + Rails at WeWork or: The Accidental FeatureJonathan Magen
 
Art harder! Of the importance of visual design in digital.
Art harder! Of the importance of visual design in digital. Art harder! Of the importance of visual design in digital.
Art harder! Of the importance of visual design in digital. Zélia Sakhi
 
State of Design Thinking in Portland
State of Design Thinking in PortlandState of Design Thinking in Portland
State of Design Thinking in Portlanddesignplusstrategy
 
Adapting to Responsive Web Design - Figaro Digital
Adapting to Responsive Web Design - Figaro DigitalAdapting to Responsive Web Design - Figaro Digital
Adapting to Responsive Web Design - Figaro DigitalMatt Gibson
 
Microsoft Design principles and UI
Microsoft Design principles and UIMicrosoft Design principles and UI
Microsoft Design principles and UIAlius Petraška
 
Huge Inc Intro to UX/UI lecture at Campus London
Huge Inc Intro to UX/UI lecture at Campus LondonHuge Inc Intro to UX/UI lecture at Campus London
Huge Inc Intro to UX/UI lecture at Campus Londonnikkiguna
 
Flat Design. Microsoft Story
Flat Design. Microsoft StoryFlat Design. Microsoft Story
Flat Design. Microsoft StoryNikita Lukianets
 

En vedette (20)

Pregi e difetti dei principali CMS Open Source
Pregi e difetti dei principali CMS Open SourcePregi e difetti dei principali CMS Open Source
Pregi e difetti dei principali CMS Open Source
 
Conversation 2.0
Conversation 2.0Conversation 2.0
Conversation 2.0
 
HungryMind
HungryMindHungryMind
HungryMind
 
Designing interactive Experience
Designing interactive ExperienceDesigning interactive Experience
Designing interactive Experience
 
7+1 THINGS I LEARNED FROM MY TEDX SPEECH
7+1 THINGS I LEARNED FROM MY TEDX SPEECH7+1 THINGS I LEARNED FROM MY TEDX SPEECH
7+1 THINGS I LEARNED FROM MY TEDX SPEECH
 
Fresh Start
Fresh StartFresh Start
Fresh Start
 
TEDx - China: The World's Most Misunderstood Brand
TEDx - China: The World's Most Misunderstood BrandTEDx - China: The World's Most Misunderstood Brand
TEDx - China: The World's Most Misunderstood Brand
 
The Web Is Changing — From Strings to Things
The Web Is Changing — From Strings to ThingsThe Web Is Changing — From Strings to Things
The Web Is Changing — From Strings to Things
 
Stop Reinventing the Wheel! Use Linked Data to Build Better APIs
Stop Reinventing the Wheel! Use Linked Data to Build Better APIsStop Reinventing the Wheel! Use Linked Data to Build Better APIs
Stop Reinventing the Wheel! Use Linked Data to Build Better APIs
 
Pegasus
PegasusPegasus
Pegasus
 
Touchscreen UX design workshop
Touchscreen UX design workshopTouchscreen UX design workshop
Touchscreen UX design workshop
 
Ted Leonsis - Revolution 2016 Predictions Deck
Ted Leonsis - Revolution 2016 Predictions DeckTed Leonsis - Revolution 2016 Predictions Deck
Ted Leonsis - Revolution 2016 Predictions Deck
 
Service Design für Nicht-Designer
Service Design für Nicht-DesignerService Design für Nicht-Designer
Service Design für Nicht-Designer
 
Angular.js + Rails at WeWork or: The Accidental Feature
Angular.js + Rails at WeWork or: The Accidental FeatureAngular.js + Rails at WeWork or: The Accidental Feature
Angular.js + Rails at WeWork or: The Accidental Feature
 
Art harder! Of the importance of visual design in digital.
Art harder! Of the importance of visual design in digital. Art harder! Of the importance of visual design in digital.
Art harder! Of the importance of visual design in digital.
 
State of Design Thinking in Portland
State of Design Thinking in PortlandState of Design Thinking in Portland
State of Design Thinking in Portland
 
Adapting to Responsive Web Design - Figaro Digital
Adapting to Responsive Web Design - Figaro DigitalAdapting to Responsive Web Design - Figaro Digital
Adapting to Responsive Web Design - Figaro Digital
 
Microsoft Design principles and UI
Microsoft Design principles and UIMicrosoft Design principles and UI
Microsoft Design principles and UI
 
Huge Inc Intro to UX/UI lecture at Campus London
Huge Inc Intro to UX/UI lecture at Campus LondonHuge Inc Intro to UX/UI lecture at Campus London
Huge Inc Intro to UX/UI lecture at Campus London
 
Flat Design. Microsoft Story
Flat Design. Microsoft StoryFlat Design. Microsoft Story
Flat Design. Microsoft Story
 

Similaire à Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009

Zarcillos de aprendizaje: conexiones para el aprendizaje social
Zarcillos de aprendizaje: conexiones para el aprendizaje socialZarcillos de aprendizaje: conexiones para el aprendizaje social
Zarcillos de aprendizaje: conexiones para el aprendizaje socialNancy Wright White
 
Evidentis we are
Evidentis we areEvidentis we are
Evidentis we arearitzithaka
 
Controles cm 6º
Controles cm 6ºControles cm 6º
Controles cm 6ºEugenio1951
 
Proyecto NET Cochamó, etapa 2009
Proyecto NET Cochamó, etapa 2009Proyecto NET Cochamó, etapa 2009
Proyecto NET Cochamó, etapa 2009Netcochamo UTEM
 
Recursos web 2.0
Recursos web 2.0Recursos web 2.0
Recursos web 2.0191215
 
CODIGO DE COMUNICACION
CODIGO DE COMUNICACIONCODIGO DE COMUNICACION
CODIGO DE COMUNICACION3115090803
 
Folleto De Office[1]
Folleto De Office[1]Folleto De Office[1]
Folleto De Office[1]guestdef301e6
 
La evolucion de_internet_reducido
La evolucion de_internet_reducidoLa evolucion de_internet_reducido
La evolucion de_internet_reducidoMario Velazquez
 
Informatica 2 do 15 de septiembre
Informatica 2 do 15 de septiembreInformatica 2 do 15 de septiembre
Informatica 2 do 15 de septiembreLaura Casareski
 
Guía arquitectura n capas orientada al dominio - microsoft architecture (1a e...
Guía arquitectura n capas orientada al dominio - microsoft architecture (1a e...Guía arquitectura n capas orientada al dominio - microsoft architecture (1a e...
Guía arquitectura n capas orientada al dominio - microsoft architecture (1a e...msurface
 
Ponencia Leo Webprendedor
Ponencia Leo WebprendedorPonencia Leo Webprendedor
Ponencia Leo Webprendedorwebprendedor
 
Modelo entidad relacion 129 paginas
Modelo entidad relacion 129 paginasModelo entidad relacion 129 paginas
Modelo entidad relacion 129 paginasEnrique Martinez
 

Similaire à Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009 (20)

Zarcillos de aprendizaje: conexiones para el aprendizaje social
Zarcillos de aprendizaje: conexiones para el aprendizaje socialZarcillos de aprendizaje: conexiones para el aprendizaje social
Zarcillos de aprendizaje: conexiones para el aprendizaje social
 
Physthones 0 1
Physthones 0 1Physthones 0 1
Physthones 0 1
 
Evidentis we are
Evidentis we areEvidentis we are
Evidentis we are
 
Controles cm 6º
Controles cm 6ºControles cm 6º
Controles cm 6º
 
evident:is
evident:isevident:is
evident:is
 
Proyecto NET Cochamó, etapa 2009
Proyecto NET Cochamó, etapa 2009Proyecto NET Cochamó, etapa 2009
Proyecto NET Cochamó, etapa 2009
 
Tension en-la-red
Tension en-la-redTension en-la-red
Tension en-la-red
 
Manual guadalinex edu
Manual guadalinex eduManual guadalinex edu
Manual guadalinex edu
 
Rmodmex pc1
Rmodmex pc1Rmodmex pc1
Rmodmex pc1
 
Manual de uso de Facebook en Gobierno
Manual de uso de Facebook en GobiernoManual de uso de Facebook en Gobierno
Manual de uso de Facebook en Gobierno
 
Recursos web 2.0
Recursos web 2.0Recursos web 2.0
Recursos web 2.0
 
CODIGO DE COMUNICACION
CODIGO DE COMUNICACIONCODIGO DE COMUNICACION
CODIGO DE COMUNICACION
 
Folleto De Office[1]
Folleto De Office[1]Folleto De Office[1]
Folleto De Office[1]
 
Trabajo itanium(2)
Trabajo itanium(2)Trabajo itanium(2)
Trabajo itanium(2)
 
La evolucion de_internet_reducido
La evolucion de_internet_reducidoLa evolucion de_internet_reducido
La evolucion de_internet_reducido
 
Informatica 2 do 15 de septiembre
Informatica 2 do 15 de septiembreInformatica 2 do 15 de septiembre
Informatica 2 do 15 de septiembre
 
Guía arquitectura n capas orientada al dominio - microsoft architecture (1a e...
Guía arquitectura n capas orientada al dominio - microsoft architecture (1a e...Guía arquitectura n capas orientada al dominio - microsoft architecture (1a e...
Guía arquitectura n capas orientada al dominio - microsoft architecture (1a e...
 
Ponencia Leo Webprendedor
Ponencia Leo WebprendedorPonencia Leo Webprendedor
Ponencia Leo Webprendedor
 
Introduccion a-nodejs
Introduccion a-nodejsIntroduccion a-nodejs
Introduccion a-nodejs
 
Modelo entidad relacion 129 paginas
Modelo entidad relacion 129 paginasModelo entidad relacion 129 paginas
Modelo entidad relacion 129 paginas
 

Plus de frog

Re-Designing Citizenship
Re-Designing CitizenshipRe-Designing Citizenship
Re-Designing Citizenshipfrog
 
Aging By Design: An Overview
Aging By Design: An OverviewAging By Design: An Overview
Aging By Design: An Overviewfrog
 
Understanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesUnderstanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesfrog
 
Off the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of ThingsOff the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of Thingsfrog
 
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in EntrepreneurshipEnvisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurshipfrog
 
WIAD: Design For Everyday Life
WIAD: Design For Everyday LifeWIAD: Design For Everyday Life
WIAD: Design For Everyday Lifefrog
 
SXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional PeopleSXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional Peoplefrog
 
frog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog
 
Tech Trends 2014
Tech Trends 2014 Tech Trends 2014
Tech Trends 2014 frog
 
frog Wearables
frog Wearablesfrog Wearables
frog Wearablesfrog
 
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design frog
 
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile DevelopmentShaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Developmentfrog
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City frog
 
Data in the city
Data in the cityData in the city
Data in the cityfrog
 
Is This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital LifeIs This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital Lifefrog
 
Teaching Old Markets New Tricks
Teaching Old Markets New Tricks Teaching Old Markets New Tricks
Teaching Old Markets New Tricks frog
 
Design Is Hacking How We Learn
Design Is Hacking How We LearnDesign Is Hacking How We Learn
Design Is Hacking How We Learnfrog
 
2013 Tech Trends
2013 Tech Trends2013 Tech Trends
2013 Tech Trendsfrog
 
Design Research Super Teams
Design Research Super TeamsDesign Research Super Teams
Design Research Super Teamsfrog
 
Know Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive DesignKnow Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive Designfrog
 

Plus de frog (20)

Re-Designing Citizenship
Re-Designing CitizenshipRe-Designing Citizenship
Re-Designing Citizenship
 
Aging By Design: An Overview
Aging By Design: An OverviewAging By Design: An Overview
Aging By Design: An Overview
 
Understanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesUnderstanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machines
 
Off the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of ThingsOff the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of Things
 
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in EntrepreneurshipEnvisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
 
WIAD: Design For Everyday Life
WIAD: Design For Everyday LifeWIAD: Design For Everyday Life
WIAD: Design For Everyday Life
 
SXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional PeopleSXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional People
 
frog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog POV: Now That Data is Everything
frog POV: Now That Data is Everything
 
Tech Trends 2014
Tech Trends 2014 Tech Trends 2014
Tech Trends 2014
 
frog Wearables
frog Wearablesfrog Wearables
frog Wearables
 
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design
 
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile DevelopmentShaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Development
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City
 
Data in the city
Data in the cityData in the city
Data in the city
 
Is This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital LifeIs This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital Life
 
Teaching Old Markets New Tricks
Teaching Old Markets New Tricks Teaching Old Markets New Tricks
Teaching Old Markets New Tricks
 
Design Is Hacking How We Learn
Design Is Hacking How We LearnDesign Is Hacking How We Learn
Design Is Hacking How We Learn
 
2013 Tech Trends
2013 Tech Trends2013 Tech Trends
2013 Tech Trends
 
Design Research Super Teams
Design Research Super TeamsDesign Research Super Teams
Design Research Super Teams
 
Know Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive DesignKnow Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive Design
 

Dernier

diseño módulos, submódulos y supermódulos.pptx
diseño módulos, submódulos y supermódulos.pptxdiseño módulos, submódulos y supermódulos.pptx
diseño módulos, submódulos y supermódulos.pptxlou lou
 
Catalogo de diseño contemporáneo relevante
Catalogo de diseño contemporáneo relevanteCatalogo de diseño contemporáneo relevante
Catalogo de diseño contemporáneo relevantesantiagovelez61
 
elementos del diseño bases conceptuales, visuales, etc.pptx
elementos del diseño bases conceptuales, visuales, etc.pptxelementos del diseño bases conceptuales, visuales, etc.pptx
elementos del diseño bases conceptuales, visuales, etc.pptxlou lou
 
Artículo Iluminación y color para el diseño de espacios interiores por Oriett...
Artículo Iluminación y color para el diseño de espacios interiores por Oriett...Artículo Iluminación y color para el diseño de espacios interiores por Oriett...
Artículo Iluminación y color para el diseño de espacios interiores por Oriett...ORIETTA POLIFRONI
 
Espiraleros y espirales (3) catálogo.pdf
Espiraleros y espirales (3) catálogo.pdfEspiraleros y espirales (3) catálogo.pdf
Espiraleros y espirales (3) catálogo.pdfjpgaraglia03
 
periodico para ingles / comunicacion.pdf
periodico para ingles / comunicacion.pdfperiodico para ingles / comunicacion.pdf
periodico para ingles / comunicacion.pdfacoellob
 
Simuladores Electronicos Del Circuito Electronicos
Simuladores Electronicos Del Circuito ElectronicosSimuladores Electronicos Del Circuito Electronicos
Simuladores Electronicos Del Circuito ElectronicosErickOv
 

Dernier (7)

diseño módulos, submódulos y supermódulos.pptx
diseño módulos, submódulos y supermódulos.pptxdiseño módulos, submódulos y supermódulos.pptx
diseño módulos, submódulos y supermódulos.pptx
 
Catalogo de diseño contemporáneo relevante
Catalogo de diseño contemporáneo relevanteCatalogo de diseño contemporáneo relevante
Catalogo de diseño contemporáneo relevante
 
elementos del diseño bases conceptuales, visuales, etc.pptx
elementos del diseño bases conceptuales, visuales, etc.pptxelementos del diseño bases conceptuales, visuales, etc.pptx
elementos del diseño bases conceptuales, visuales, etc.pptx
 
Artículo Iluminación y color para el diseño de espacios interiores por Oriett...
Artículo Iluminación y color para el diseño de espacios interiores por Oriett...Artículo Iluminación y color para el diseño de espacios interiores por Oriett...
Artículo Iluminación y color para el diseño de espacios interiores por Oriett...
 
Espiraleros y espirales (3) catálogo.pdf
Espiraleros y espirales (3) catálogo.pdfEspiraleros y espirales (3) catálogo.pdf
Espiraleros y espirales (3) catálogo.pdf
 
periodico para ingles / comunicacion.pdf
periodico para ingles / comunicacion.pdfperiodico para ingles / comunicacion.pdf
periodico para ingles / comunicacion.pdf
 
Simuladores Electronicos Del Circuito Electronicos
Simuladores Electronicos Del Circuito ElectronicosSimuladores Electronicos Del Circuito Electronicos
Simuladores Electronicos Del Circuito Electronicos
 

Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009