5/20/14
UNDERSTANDING HUMAN
MOTIVATION IN THE AGE OF
CONNECTED MACHINES
!
MICHAEL DELGAUDIO
@DelGaudio_Tweet
#HumanIOT

DON’T DESIGN OBJECTS,
PREDICT EMOTIONS
3

“More technology, sensors,
code, and developers will make
a product better.”
4
A BIG MYTH

5
HUMANS ARE WEIRD, EMOTIONAL,
UNPREDICTABLE, BUT ULTIMATELY
THE CONSUMERS OF YOUR PRODUCT
THE REALITY

TIME
EXPERIENCE STRATEGY
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RELATIONSHIPS
FREEDOM

7

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WEB BAND SIGNAGE MOBILE
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IMMEDIATE CONVENIENCE,
AGGREGATE BENEFIT,
AND LATENT VALUE
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CONNECTED
INFRASTRUCTURE
IN EVERYDAY LIFE
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IMMEDIATE CONVENIENCE
Mobile automated Payment.
A SIMPLE EXAMPLE, E-Z PASS
AGGREGATE BENEFITS
Ambient, anonymous sensors portray detailed traffic
conditions.
12

“The introduction of E-ZPass reduced
prematurity and low birth weight among
mothers within 2km of a toll plaza by 10.8%
and 11.8% respectively relative to mothers
2-10km from a toll plaza.”
!
Traffic Congestion and Infant Death, Janet Currie and Reed Walker
LATENT VALUE
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LATENT, LONGTERM BENEFITS SUCH AS
HEALTH AND ENVIRONMENTAL TAKE TIME
TO RECOGNIZE

CONNECTED PRODUCTS
REQUIRE A NEW WAY OF THINKING
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Data
Wisdom
Easy
Hard
Opportunity.
Information
Knowledge
Immediate Aggregate Latent

THE INFORMATION
BEHAVIOR LIFECYCLE
15

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Information
Behavior
Lifecycle

MICHIO KAKU’S SPACE-
TIME CONSCIOUSNESS
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Level Species Paramater Brain Structure
0 Plant Temperature, sunshine None
I Reptile Space Brain Stem
II Mamal Social Relations Limbic
III Human Time, esp. Future Prefrontal Cortex
* Michio Kaku, The Future of The Mind

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AVIATION
30B
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1% FOR GE CUSTOMERS
OVER 15 YEARS MEANS
1% fuel
savings
POWER GEN
66B
1% fuel
savings
HEATH CARE
63B
1% Reduction
in efficiency
RAIL: FREIGHT
27B
1% Reduction
in efficiency

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FUTURE USE EFFECTED
BY INTELLIGENCE

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UX IS CRITICAL

RESEARCH METHODOLOGY
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Stakeholder
Alignment
INTENT
Identify success
criteria, risks, and focus
areas
!
!
ACTIVITIES
Alignment Workshop
Stakeholder Interviews
!
!
PARTICIPANTS
10+ Attendees
9 Stakeholders
Product
Demos
INTENT
Understand key
product features &
capabilities
!
!
ACTIVITIES
Review of key flows and
functionality of
products
!
PRODUCTS
3 Products
Contextual
Observation
INTENT
Understand user’s
workspace and gain
empirical data around
behaviors
!
ACTIVITIES
Participants are
observed in their
workspace
!
PARTICIPANTS
38 End Users
Participatory
Design
INTENT
Gain understanding of
key needs using design
stimuli
!
!
ACTIVITIES
Participants create
personalized concept
dashboard
!
PARTICIPANTS
26 Screens
Day in
the Life
INTENT
Understand the user
daily activities and
technology touch
points
!
ACTIVITIES
Guided discussion of a
typical daily activities
!
!
PARTICIPANTS
22 End Users

DASHBOARD AND WORKFLOW MODELING
PARTICIPATORY SCREEN
DESIGN AND WORKFLOW
MODELING
USER GENERATED DASHBOARD
“We shouldn't have to go through a drop down
that is 20 options long when our utility company
only cares about 3 or 4 options. I want one button
to get there. I don't want to go through multiple
selections to do a task.”
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Understanding the context of use is critical when approaching
Industrial Internet problems. The domain can often be obscure,
complicated and foreign to designers. Additional constraints and
opportunities are revealed by observing and asking questing in-
context.
CONTEXTUAL INQUIRY,
UNDERSTANDING
ENVIRONMENTAL CONTEXT
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— JAMES ROBINSON
@JALROBINSON
“With the Internet of Things,
simple is powerful. Complicated
isn’t good.

A SYSTEMATIC APPROACH
FOR SMARTER ENERGY DISTRIBUTION
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USER EXPERIENCE STRATEGY
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01 MAGNIFY
AWARENESS
& SAFETY
02 STANDARDIZE
DATA PRESENTATION
& VISUALIZATION
03 SIMPLIFY
ALARM
MANAGEMENT
04 STREAMLINE
WORKFLOW &
KNOWLEDGE SHARING

A NEW INTERACTION PARADIGM
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EXISTING NEW
Modular organization requires multiple
filters and table configurations to access
relevant information, resulting in inefficient
work flows across multiple screens.
Integrated Dashboard allows users to access
pre-designed work pages, creating a seamless
user experience.

OK BUT, WHAT DOES THAT LOOK LIKE?
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DASHBOARD
• High Level Views
• Modular Layout
• Communication Hub
DIAGRAM
• Direct Object Manipulation
• Magnified Views
• Situational Awareness
DATA TABLES
• Data Set Organization
• Filtered Views
• In-Line Detail Expansion
FORMS
• Synchronized Reports
• Form Field Assistants
WORK PAGES
• Workflow Templates
• Visualized Job Tracking
• Drag and Drop Interaction

MULTIPLE WINDOWS USED TO
ACCOMPLISH ONE COMMON TASK
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DASHBOARD

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UNIFIED, CUSTOMER CENTRIC
PRODUCT OFFERING
DASHBOARD, NETWORK SCHEMATIC, WORK PAGE

ENVIRONMENTAL SETUP SIMULATING
MULTI-SCREEN ENVIRONMENT
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We aim to create products that are easier
to use and connecting emotionally with
users, to helping them manage physical
infrastructure, and to simulate potential
futures, making it more human.

THINGS YOU
CAN DO
RIGHT NOW
!
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IDENTIFY MEANINGFUL OPPORTUNITIES
37
Data
Wisdom
Immediate Aggregate Latent
Easy
Hard
The opportunity is here.
Information
Knowledge

MAKE CONNECTIVITY WORK
HARDER FOR YOUR CUSTOMERS
38
Information
Behavior
Lifecycle

As the locations where we use connected
products continues to diversify, the need
to understand context becomes amplified.
Clues are revealed by being with a user,
seeing their environmental surroundings
and constraints.
CONTEXT IS KEY
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UX IS CRITICAL

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COMPANIES NEED UX NOW MORE THAN
EVER BECAUSE UNDERSTANDING THE
HUMAN AT THE CENTER OF THE
EQUATION IS THE HARDEST PART.

!
@DELGAUDIO_TWEET
!
@FROGDESIGN
!
MICHAEL.DELGAUDIO@FROGDESIGN.COM
!
#HumanIOT
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THANKS!