Pat Wallwork, Partner and Media Director at McKee Wallwork & Company (an integrated marketing agency), shares her thoughts on the early benefits of visualizing data. Benefits include: - More confident in decision-making - See and remember patterns - Powerful with vendor negotiations

2. About Me
Pat Wallwork
McKee Wallwork & Company
Partner & Media Director
www.StalledStuckorStale.com
@pwallwork
pwallwork@mwcmail.com
www.mckeewallwork.com
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

3. Active Participation
#DataDriven
@BrightTALK | @pwallwork
Questions during/answers at end
Feedback welcomed
Let’s stay in touch
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

4. Question
Grade yourself using the scale below
on how you are currently managing
data analysis:
Excellent
Pretty Good
Average
No So Good
Poor
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

5. Data explosion
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

6. Why I got started
Too much to track
Process taking more and more time
Always more stats to analyze
Questioning if Excel is the right tool
Not remembering the important trends
Not communicating effectively with vendors and clients
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

7. Presentation Matters
The true promise of the information age isn’t tons of data but
decisions and actions that are better because they’re based on
an understanding of what’s really going on in the world.
This knowledge that you gained will amount to nothing if you do
not communicate it to others in a way that makes sense to them.
Give information a clear voice.
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

8. Data Visualization Software
www.tableausoftware.com
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

9. Data Visualization Software
Data from multiple sources
Works well with Excel
Does not require advanced programming
Dynamic/interactive
Mapping
Quick to create a viz
Affordable
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

10. Scale
Big Data
Mid Data
Small Data
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

11. How to get started
Internal advocate
Start small
Experiment
Find help but step out of your comfort zone
Understand it will take more time at the beginning
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

12. Process
Understand your data sources
Standardize data feed reports
Clean data
Separate functions
IT
Programming
Data updates
Analysis
Check formulas
Always spot check
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

13. Why I stayed with it
High value
Expected
Staff concerns
Already spending time
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

14. How we use it
Planning
Buying/Negotiating
Post analysis
Optimization
Internal and with vendors and clients
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

15. Benefits
Data patterns = profit patterns
Client stickiness
Decision making confidence
Information recall
Vendor action
Memorable communication
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

16. Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

17. Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

18. Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

19. Q & A
@pwallwork
pwallwork@mwcmail.com
www.mckeewallwork.com
Check out attachments
Let’s stay in touch
Thank You!
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)