"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011

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Frontiers of Interaction

Technology News & Politics

Social shopping
beyond group buying to delighting and incentivizing

© 2010 AKQA Inc. Conﬁdential & Proprietary 1

Creative Director
Head of User Experience, AKQA

@Lynn_Teo
© 2010 AKQA Inc. Conﬁdential & Proprietary 2

© 2010 AKQA Inc. Conﬁdential & Proprietary 3

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 4

Stop.

© 2010 AKQA Inc. Conﬁdential & Proprietary 6

Stop.
Look.

© 2010 AKQA Inc. Conﬁdential & Proprietary 6

Stop.
Look.
Listen.

© 2010 AKQA Inc. Conﬁdential & Proprietary 6

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 7

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 8

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 9

Social
Commerce
Media

©2011 AKQA - Con dential and proprietary. All rights reserved.

Bring shopping where people connect

©2010 AKQA - Con dential and proprietary. All rights reserved.

Bring connection where people shop

©2010 AKQA - Con dential and proprietary. All rights reserved.

Social Shopping

©2011 AKQA - Con dential and proprietary. All rights reserved.

Listen.

© 2010 AKQA Inc. Conﬁdential & Proprietary 15

© 2010 AKQA Inc. Conﬁdential & Proprietary 2

Use interviews or eldwork to
uncover what consumer behaviors
are inherent in shopping

© 2010 AKQA Inc. Conﬁdential & Proprietary 3

fun

© 2010 AKQA Inc. Conﬁdential & Proprietary 18

prolong the fun

© 2010 AKQA Inc. Conﬁdential & Proprietary 18

sense of belonging

© 2010 AKQA Inc. Conﬁdential & Proprietary 21

nd others with same style

© 2010 AKQA Inc. Conﬁdential & Proprietary 21

stress-reliever

© 2010 AKQA Inc. Conﬁdential & Proprietary 24

watch, then buy

© 2010 AKQA Inc. Conﬁdential & Proprietary 24

re ection of self

© 2010 AKQA Inc. Conﬁdential & Proprietary 28

personalize and post

© 2010 AKQA Inc. Conﬁdential & Proprietary 28

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 31

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 32

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 33

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 34

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 35

Stop.
Look.
Listen.

© 2010 AKQA Inc. Conﬁdential & Proprietary 36

Stop.
Look.
Listen.
ink.

©2010 AKQA - Con dential and proprietary. All rights reserved.

Content generation

© 2010 AKQA Inc. Conﬁdential & Proprietary 38

Quality recommendations

© 2010 AKQA Inc. Conﬁdential & Proprietary 39

Incentives

© 2010 AKQA Inc. Conﬁdential & Proprietary 40

New business models emerge?

© 2010 AKQA Inc. Conﬁdential & Proprietary 44

Social shopping is here to stay

© 2010 AKQA Inc. Conﬁdential & Proprietary 45

Delightful experiences

© 2010 AKQA Inc. Conﬁdential & Proprietary 46

Delightful experiences

© 2010 AKQA Inc. Conﬁdential & Proprietary 47

Quality, trustworthy information

© 2010 AKQA Inc. Conﬁdential & Proprietary 48

ank You

©2010 AKQA - Con dential and proprietary. All rights reserved.

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