The document summarizes the results of a questionnaire given to the target audience of late teens to early adults. Question 1 asked about the weakest aspect of a magazine advertisement and received mixed responses, with no clear consensus. Question 2 asked for open-ended feedback on improvements, which mostly suggested changing font colors. Question 3 asked about the genre of music, and most respondents identified it as rock or alternative. In conclusion, the document determined that only minor changes were needed to the advertisement to better reach the target audience.
1. Results of my questionnaire
I handed this out to twenty people who fall under my target audience; my target
audience is late teens to early adult so 13-25 year olds, mostly made up of a female
fan base.
Results from Question 1
I gave the target audience four options of what they thought the weakest aspect of my
magazine advert is, the four options were: colour Scheme, font style, background or
the picture. There were 4 votes for colour scheme, 6 votes for font style, 4 votes for
background and 6 votes for the picture. From this there was not conclusive evidence
as there was no category that was voted for by a larger margin than anything else.
Here is a graph to show my findings.
Weakest aspect of the magazine advertisment
20%
30%
colour Scheme
font style
background
the picture
30%
20%
As you can see there is a bit of a mixed reaction this either means one or two things,
either every aspect is poor, or every aspect of my album is good, and people had
trouble deciding what to put in the questionnaire. So from this I have decided out of
all the aspects of my magazine advertisement I am going to change the font style and
in particular the colour of some of the font, but all these suggestions will be covered
in the next question.
Results from question 2
This question was a open ended question, no options were given, the answers were
just the target audiences opinion. The question was 'What do you think could be done
to improve this advertisement'
On the whole the feedback for this answer was very same to the earlier question. The
majority of answer from my target audience suggested that the font style for certain
parts needs to have a colour change to make it more readable on my current
background, however there was barely any criticism aimed at the background of the
advertisement itself. Furthermore about 3 people also metnioned how they would like
me to change the smoothness of the picture of the badn at the bottom of the add, I am
taking all of this into consideration.
2. Results from Question 3
This question was another multiple choice one, the question was ' What genre would
you say this advertisement is trying to represent? (If you picked other please state
what in the blank are below) For this section they could tick as mant boxes as they
wanted and felt were right.
The options I gave the target audience for this question were as followed: Rock, Indie
Pop, Rap and other. For other the would write down what they meant by other at the
bottom of the page where there was a small blank space.
Here is a graph to show my results
What genre they thought the magazine advert represented
Genre
Rock
Indie
Pop
Rap
Other
As you can see from this graph the overwhelming majority thought my music was
Rock, this is good as my music is a mixture of Rock music and Indie, this is useful as
it shows I am trying to represent the band in the right way. For other people wrote the
music genre Alternative, which is a category that the music the advertisement I am
representing sometimes goes in. This feed back has been useful as it shows that I am
heading in the right direction, and since no one ticked the boxes Rap and Pop, it also
shows I am definitely not representing the band seriously wrong. This shows that
when I edit the album cover for my final draft I should not change it to excess as I
may lose the interest of my target audience .
Conclusion from my results.
From my results I have decided not to change the advert too much as at the moment it
is going to hit my target audience. However I may tamper ever so slightly with the
edges of my picture, the colour of my font and may possibly change the background
colour scheme if only ever so slightly. The reuslts have been most useful as I now
know how to finish off my advert to make it more ideal for my target audience.
Furthermore the results I am not going in the wrong direction so I just need to
improve on what is already done.