1.
Product StrategyProduct Strategy
By Debajyoti Mukherjee

2.
Introduction :- Established in 1865,
Nokia has transformed from a paper pulp
maker to connecting more than a billion
people and pioneering the modern mobile
technology.<Portfolio>
Business Line :- The company has four
different business lines i.e.
◦ Mobile Phones
◦ Multimedia
◦ Enterprise Solution
◦ Network

3.
List of Nokia Product Family
Prod. Series Prod. Detail Prod. Feature
Nokia 1000
series
Ultra Basic •Entry Level Phone
•Targeting Developing
Countries
•Low Price , Durable
Nokia 2000
series
Basic Series •Entry Level Phone
•Basic Connectivity , VGA
Camera
Nokia 3000
series
Expression
Series
•Mid Level Phone, Intended to
youth customers
•Network Connectivity , Better
Camera , basic
multimedia(gaming)
Nokia 5000
series
Active Series •Better Multimedia
•Music Player and FM player
•Colored and polyphonic

4.
List of Nokia Product Family
Prod. Series Prod. Detail Prod. Feature
Nokia 6000
series
Classic
Business
series
•Bluetooth wireless technology
•Video recording facility
Nokia 7000
series
Fashion and
Experimental
series
•Slide cover
•WAP enable
•Touch screen
Nokia 8000
series
Premium
series
•Inspired By other series best
features
•Light weight and Handy.
•Targeting Upper-class people.
Nokia 9000
series
Communicator
series
•business-optimized smart
phones

5.
List of Nokia Product Family
Nokia C series - affordable series (optimized for social
networking and sharing)
Nokia Eseries - enterprise-class series (business-optimized
smart phones)
Nokia Nseries - advanced smartphone series (with
advanced multimedia and connectivity features)
Nokia Xseries – for young audience (focused on music and
entertainment)

6.
Latest inclusion in Nokia’s Product
Family
Nokia Asha series - affordable series
(optimized for social networking and
sharing),Targeting next billion.
Nokia Lumia series –smat phone
series(result of a long-term partnership
between Nokia and Microsoft—as such, all
Lumia devices run the Windows
Phone operating system)

7.
“'What's in a name?'”
There is no doubt that some of Nokia’s product are very
best in the world.But due to Motorola,Apple and Samsung
they are losing their global market.Though they have
strategic tied up with Microsoft yet they are lagging in
many cases than their rivals.
Where other companies gives a dashy-
flashy name to every phone it brings into the market,
Nokia tends to do the exact opposite. Nokia from the very
start has relied on numbers rather than names. This
strategy worked very well in the past,

8.
but only because there wasn’t much competition back then.
But times have changed. Consumers are more attracted by
names because they can thus easily relate to the features
of the phone. This is evident from the success of the
MotoRazr, MotoSlvr, MotoRizr and MotoKrzr. These phones
are not packed with heavy multimedia features like the N-
Series; still they are selling like hot cakes. Just by reading
the name of the handset, one gets a broad idea what the
phone looks like or what its features are.
Nokia advertises more than Motorola. Still its market
share is dropping. Motorola does not need to spend much
money for the promotion of its products and it doesn’t
have to worry about the marketing of these phones; it just
simplifies its job by naming its products right.