These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Magic Leap, a provider of smart glass-based Augmented Reality. Unlike other forms of AR that rely on cameras and either smart phones or tablet computers, Magic Leap provides AR in smart glasses. These glasses look like Google Glass, but users see a realistic 3D view that is superimposed on the real world, as seen through the glasses. Magic Leap expects its AR glasses to be used for gaming, education, commerce, and other applications. These slides describe the value proposition, customers, method of value capture, scope of activities and the method of strategic control for Magic Leap.