Zomato: Transforming the Global Restaurant Business

1. Ahamed Jameel : ajameel321@gmail.com Au Willy : willyaws@gmail.com Li Qi : lixiaoqi89@gmail.com Li Juexing : lijuexing5@gmail.com Liew Ethan : enrui01@gmail.com Luo Yi : luoyi826334154@gmail.com ZomatoTransforming the Global Restaurant Business MT5016: Business Model for High-Tech Products National University of Singapore

2. Introduction Business Model Value Proposition Customers Scope of Activity Value Capture Scope Extension Competitor Strategic Control

3. Introduction

4. Food is a Necessity Convenience Technology Self- actualization Esteem Love / Belonging Safety Food

5. Food discovery application  23 countries  62.5 million registered users  9 languages  90 million visits monthly  1.4 millions restaurant listings  Founded: 2008

6. Business model

7. Business Model User Restaurant • Restaurant Pays Zomato for being featured • More Customer footfall for the restaurant • User Views restaurant

8. Increasing value for restaurants, users & Zomato with more users & restaurants Network Effect Restaurants Users Attracted by More Users Attracted by More Restaurants

9. Revenue Sources Source http://techcircle.vccircle.com/2015/06/04/zomatos-revenue-and-operating-loss-more-than- tripled-last-year-meritnations-growth-slowed/ Source http://www.medianama.com/2013/06/223-chart-zomato- revenue-split-fy13/ 2.8% 1.5% 95.7% Latest Update: Feb 8th 2016: Zomato breaks even in 6 countries out of portfolio of 23 countries.

10. Core Competency Field Teams App / Website Platform Customer Service User & Restaurant Database Restaurant Advertising Key ActivitiesKey Resources Data Analysis Zomato maintains a strong internal structure to complement their business model

11. • Abundant dining options • Ease decision making process while saving time Location Rates Menu Reviews Promotions Share experience Find restaurants nearby Accurate Information Personal Profile Its weekend. I want to eat something Dine in Value Proposition - Users

12. Zomato enable restaurants to: Customer Service & Engagement Targeted Advertising Improved VisibilityManage Online Presence Track Performance Event Management Value Proposition - Restaurants

13. Customers

14. Customer Groups Medium Luxury Small Convenience Seekers Tourists Restaurants Users Food lovers

15. Customer Channels App for Business Field Teams Dedicated iPad App for User Advertising Customer Care User Restaurant Zomato maintains different channels of communication with their Customers

16. Scope of activities

17. Restaurant business is fragmented Zomato is tying up the industry

18. Vertical disintegration of the restaurant business Restaurant Business Beverages Food Customer services Restaurant visibility Food delivery Cashless payment Table management Food supplyKitchen appliances Furnishing Zomato sees an opportunity to broaden its scope of activities

19. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation

22. + = DATASTRONG NETWORK EFFECT NEW PRODUCTS NEW SERVICES COMPETITIVE ADVANTAGES Capturing new values in the restaurant business value network

23. Zomato is vertically integrating restaurant business

24. Value chain in restaurant business Supplier value chain Equipments seller Furnitures seller Food supplier Channel value chain Advertisement Online listing Online presence Food delivery Customers value chain CRM Cashless payment Comfort Quality food Restaurant value chain POS system Reservation Table management

25. Value chain in restaurant business Supplier value chain Equipments seller Furnitures seller Food supplier Channel value chain Advertisement Online listing Online presence Food delivery Customers value chain CRM Cashless payment Comfort Quality food Restaurant value chain POS system Reservation Table management

26. Zomato’s scope of activities Zomato for business Answer reviews, analytics, manage deals and events. Zomato order Online delivery orders Zomato Base Cloud-based POS system Zomato Book Table management and reservations Zomato Whitelabel Personalized restaurant smartphone apps Zomato Widgets Widgets for restaurant

27. Value capture

28. Market where Zomato is performing well : India Philippines Indonesia Middle East Australia New Zealand Capturing value with full stack features Focus on growing app penetration and ecosystem : Zomato public app Zomato business app Zomato Advertisement Zomato Order Zomato Base Zomato Book Zomato Whitelabel Zomato Widget

29. Focusing on Enterprise Features, mainly on “Zomato Book” for market characterized by: Small Size Slow Economic Growth Zomato is not dominant Capturing value with enterprise features

30. Full-Stack Full-Stack Full-Stack Full-Stack Full-Stack Full-Stack Enterprise Enterprise Enterprise Enterprise Enterprise Enterprise Enterprise

31. Proposed Extension of Scope

34. • Connect restaurants to suppliers • Advertising platform for suppliers to 1.4 million restaurants Supplier Restaurant Zomato Supply Database

35. Zomato Consultancy Output Provide advice to restaurants • Restaurant database • User data • POS data • Open data Input Knowledge from large database Data Analytics Where How What

36. Zomato Partners UberTaxi Book a taxi to the restaurant by Uber UberRush Order food through Uber’s food delivery service • Leverage its position and partner with other technologies • Create synergies and add value to their product

37. Zomato Partners Value Proposition Users • Convenient • More restaurants choices Restaurants • Profitability: Reach a new segment of customers Catering options for travelers around railway stations Station A Station B Indian railways

38. Zomato Cook Local Cooks Connecting local cooks and people who want home-cooked food Foodies/ Tourists

39. Competitor Analysis

40. Competitors Since Zomato is expanding drastically, they face competition in different areas: Geographic Service-based Technology-based Local Players Incumbents Food Delivery POS System Search Engine Recommendation System

41. Online Platform Food delivery Restaurant search & discovery Restaurants guide, shopping, entertainment, & hospital reviews Countries 40 India, Singapore etc. 23 India, Australia etc. 32 USA, Europe etc. Found 2012 2008 2004 Monthly Users(million) 4.5 90 160 Competitors

42. 0 1 2 3 4 5 Delivery Service Advertisement POS Restaurant Solution Partnership Global Presence Rating Zomato Foodpanda Yelp TakeoverCompetitors

43. Strategic Control

44. Growth Strategy Entry into new markets Increase revenue sources Boost network effect Faster customer acquisition Visibility & Marketing Entry timing Capture initial customer base

45. NZ Czech Republic AU, CA, NZ, IE, UK, US US Jul 14 Aug 14 Aug 14 Dec 14 Jan 15 Jan 15 Apr 15 • Natural growth in 16 countries, • Acquisitions in 7 countries Slovakia Italy Turkey Acquisitions Growth Strategy

46. Thank You

Zomato: Transforming the Global Restaurant Business

Vous êtes en train de lire un aperçu.

Consultez-les par la suite

Zomato: Transforming the Global Restaurant Business

Plus De Contenu Connexe

Diaporamas pour vous (20)

Similaire à Zomato: Transforming the Global Restaurant Business (20)

Plus par Jeffrey Funk Business Models (20)

Plus récents (20)

Zomato: Transforming the Global Restaurant Business