3. OBJECTIVE
“Create a social media campaign and
capitalize on national and global visibility
with Ferrari Launch.”
4. CHALLENGE Break Clutter
• Cover the
Ferrari
launch
event
amidst the
auto-media
clutter
Regional to
Global
• Bring a
regional
(Mumbai)
event on to
a Global
scale
Engagement
and Visibility
• Be visible
on a global
platform
• Engage
with users
across
channels
5. SOLUTION
#ItalianIconAtPlatina , #FerrariAtPlatina
A Social Media campaign creating buzz about the upcoming
launch of an Italian luxury automobile icon at Platina, BKC – The
Wadhwa Group’s Flagship property.
Teaser | Contest | Launch
7. CAMPAIGN The Contest
A Social Media contest
of 8 questions before
the launch based on
the Automotive legend
and the answers
pointing towards one
name : Ferrari! But no
direct mention of the
brand by us!