The document discusses several topics related to cultural identity, authenticity, and experiences including:
- The shift to the "experience economy" where consumers are increasingly seeking authentic and memorable experiences over just goods and services.
- The debate around what is considered authentic vs staged experiences in a world that is increasingly "unreal".
- Different projects and initiatives around social and cultural transformations through innovation, fun, and sophistication.
- The importance of cultural identity and how groups and individuals differentiate themselves to create unique experiences.
- References to theories like Florida's map of creative cities and the reflective practitioner.
- Mentions of various cultural aspects like Curry Mile in Manchester, Bollywood music industry, and new forms of cultural
13. WHY AUTHENTICITY—AND WHY NOW? BECAUSE OF THE SHIFT TO THE EXPERIENCE ECONOMY. GOODS AND SERVICES ARE NO LONGER ENOUGH; WHAT CONSUMERS WANT TODAY ARE EXPERIENCES—MEMORABLE EVENTS THAT ENGAGE THEM IN AN INHERENTLY PERSONAL WAY. AS PAID-FOR EXPERIENCES PROLIFERATE, PEOPLE NOW DECIDE WHERE AND WHEN TO SPEND THEIR MONEY AND THEIR TIME—THE CURRENCY OF EXPERIENCES—AS MUCH IF NOT MORE THAN THEY DELIBERATE ON WHAT AND HOW TO BUY (THE PURVIEW OF GOODS AND SERVICES). BUT IN A WORLD INCREASINGLY FILLED WITH DELIBERATELY AND SENSATIONALLY STAGED EXPERIENCES—AN INCREASINGLY UNREAL WORLD—CONSUMERS CHOOSE TO BUY OR NOT BUY BASED ON HOW REAL THEY PERCEIVE AN OFFERING TO BE. BUSINESS TODAY, THEREFORE, IS ALL ABOUT BEING REAL. ORIGINAL. GENUINE. SINCERE. AUTHENTIC.
20. Nigel Bradley y los dowayos para hacer su casa redonda… para vivir como
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22. INTERCULTURAL COMMUNICATION IS A FIELD OF STUDY THAT LOOKS AT HOW PEOPLE FROM DIFFERING CULTURAL BACKGROUNDS ENDEAVOUR TO COMMUNICATE.
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24. FUNKY PROJECTS ASPIRES TO PRODUCE SOCIAL AND CULTURAL TRANSFORMATIONS* THROUG INNOVATION, FUN AND SOPHISTICATION** TO ABANDON CONVENTIONALISM, UNIVOCAL AND DEFUNCT. DESIRES TO ENRICH DAY BY DAY OF SOCIETY WITH EXPERIENCIES THAT PRODUCE KNOWLEGDE AND CRITICAL ATTITUDE FROM AN EXPERIMENTAL, CREATIVE AND PROGRESIST POINT OF VIEW. * SOCIAL AND CULTURAL TRANSFORMATIONS : CHANGES IN THE LIVING WAY, CUSTOMS AND KNOLEDGE THAT ALLOWS TO DEVELOP CRITICAL JUGDEMENT. ** SOPHISTICATION : COSMOPOLIT, EXPERIMENTED AND LEARNED.
51. CONSUMERISM IS THE EQUATING OF PERSONAL HAPPINESS WITH THE PURCHASING OF MATERIAL POSSESSIONS AND CONSUMPTION.
52. CULTURAL IDENTITY CULTURAL IDENTITY IS THE (FEELING OF) IDENTITY OF A GROUP OR CULTURE, OR OF AN INDIVIDUAL AS FAR AS HE OR SHE IS INFLUENCED BY HER BELONGING TO A GROUP OR CULTURE. CULTURAL IDENTITY IS SIMILAR TO AND HAS OVERLAPS WITH, BUT IS NOT SYNONYMOUS WITH, IDENTITY POLITICS.
53. CURRY MILE 70 INDIAN RESTAURANTS IN LESS THAN A MILE