Are you making every moment count with your content? A Nielsen study done with Facebook found that up to 47% of the value in video campaigns happens in the first 3 seconds…with the sound off. That’s shorter than the amount of time it took you to read these sentences! In this 3 second audition window, brands have to come up with compelling content for consumers who expect speed, utility, information, and entertainment. And the content needs to stand out among the billions of photos, videos, and posts shared every day. We know that humans process visual images quicker than text, and information on their mobile phones faster than on desktop. The future of content is video, and brands that don’t adapt will fail. By 2020, over 75% of the world's mobile data traffic will be video. Facebook is already serving up 8 billion daily video views and YouTube is at 5 billion videos watched per day. Is your brand connecting with your customers through storytelling that’s immediate, expressive, and immersive? Join this session to learn how to create thumb-stopping content to build your brand in a world where screens are always at our sides, and change is the new constant.

1. Welcome to
Sprout Social’s
Agency Partner
Workshop
#SproutPartnerSummit

2. Content Strategy in
a 3 Second World
Helen Todd
@helenstravels
socialitysquared.com
#SproutPartnerSummit@helenstravels

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Work with partners like
@helenstravels

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What to post?

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47% of the value
in video
campaigns
happens in the
first 3 seconds…
with the sound
off.

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What format?

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How do you
bring your story
alive online to
support your
business
goals?

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What is
the goal?

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What is
the scope?

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Who is your
audience?

18. What is the
best way to tell
your story?
#SproutPartnerSummit@helenstravels

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How can we
tell the story in
different
ways?

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Facebook VideoYoutube Facebook Live Press - TV

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Website & Recipe PDFs Newsletters Ambassadors Influencer Recipes

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Co-Branded CampaignsUGC Pinterest Rich PinInstagram Post Facebook Ads

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Brands are
platforms.

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Stories that
inspire,
engage,
inform, and
entertain…

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Get in touch!
Helen Todd
@helenstravels
helen@socialitysquared.com
socialitysquared.com