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 The	
  World	
  in	
  2025	
  |	
  The	
  Emerging	
  View	
  	
  
	
  Insights	
  from	
  Mul0ple	
  Expert	
  Discussions	
  Around	
  the	
  World	
  
	
  DRAFT	
  SUMMARY	
  FOR	
  FEEDBACK	
  	
  
The	
  World	
  in	
  2025	
  |	
  The	
  Emerging	
  View	
  	
  
This	
  document	
  provides	
  a	
  summary	
  of	
  what	
  we	
  heard	
  from	
  mul0ple	
  expert	
  
voices	
  around	
  the	
  world	
  –	
  on	
  how	
  it	
  is	
  changing,	
  what	
  is	
  driving	
  this	
  change,	
  
where	
  will	
  be	
  the	
  impacts	
  and	
  why	
  these	
  may	
  evolve	
  over	
  the	
  next	
  decade.	
  
Future	
  Agenda	
  
The	
  Future	
  Agenda	
  is	
  the	
  world’s	
  largest	
  open	
  foresight	
  program	
  	
  
that	
  accesses	
  mul0ple	
  views	
  of	
  the	
  next	
  decade	
  	
  
so	
  all	
  can	
  be	
  beMer	
  informed	
  and	
  s0mulate	
  innova0on.	
  
Looking	
  Forwards	
  
Organisa0ons	
  increasingly	
  want	
  to	
  iden0fy	
  and	
  understand	
  
	
  both	
  the	
  an0cipated	
  and	
  unexpected	
  changes	
  	
  
so	
  that	
  they	
  can	
  be	
  beMer	
  prepared	
  for	
  the	
  future.	
  
Future	
  Agenda	
  1.0	
  Top	
  Insights	
  for	
  2020	
  
From	
  the	
  2010	
  program,	
  52	
  key	
  insights	
  on	
  the	
  next	
  decade	
  were	
  shared	
  
widely	
  and	
  have	
  been	
  extensively	
  used	
  by	
  organisa0ons	
  around	
  the	
  world.	
  	
  
And	
  Future	
  Agenda	
  became	
  the	
  world’s	
  largest	
  open	
  foresight	
  plaSorm.	
  
Future	
  Agenda	
  in	
  Numbers	
  
The	
  first	
  Future	
  Agenda	
  programme	
  engaged	
  a	
  wide	
  range	
  of	
  views	
  in	
  
	
  25	
  countries.	
  Future	
  Agenda	
  2.0	
  has	
  doubled	
  the	
  face-­‐to-­‐face	
  interac0on	
  	
  
and	
  significantly	
  raised	
  online	
  sharing,	
  debate	
  and	
  discussion.	
  
Future	
  Agenda	
  1.0	
  
	
  
1	
  HOST	
  
16	
  TOPICS	
  
25	
  COUNTRIES	
  
50	
  WORKSHOPS	
  
1500	
  ORGANISATIONS	
  
Future	
  Agenda	
  2.0	
  
	
  
50	
  HOSTS	
  
25	
  TOPICS	
  
35	
  COUNTRIES	
  
105	
  WORKSHOPS	
  
4500	
  ORGANISATIONS	
  
Future	
  Agenda	
  2.0	
  Topics	
  
The	
  second	
  version	
  of	
  the	
  Future	
  Agenda	
  program	
  is	
  taking	
  place	
  	
  
during	
  2015	
  and	
  has	
  been	
  addressing	
  20+	
  topics	
  via	
  100+	
  events	
  in	
  
	
  40	
  ci0es	
  in	
  35	
  countries	
  in	
  partnership	
  with	
  around	
  50	
  core	
  hosts.	
  
Ageing	
  
CiPes	
  
Company	
  
ConnecPvity	
  
Data	
  
EducaPon	
  
Energy	
  
Food	
  
Government	
  
Health	
  
Learning	
  
Loyalty	
  
Payments	
  
Privacy	
  
Resources	
  
Transport	
  
Travel	
  
Water	
  
Wealth	
  
Work	
  
Eight	
  Key	
  Themes	
  
Across	
  the	
  mul0ple	
  discussions,	
  86	
  emerging	
  issues	
  seem	
  to	
  be	
  touching	
  	
  
upon	
  and	
  connec0ng	
  with	
  eight	
  underlying,	
  and	
  interwoven,	
  themes	
  with	
  
different	
  emphasis	
  in	
  different	
  countries.	
  These	
  are	
  detailed	
  below.	
  
The	
  Five	
  
CertainPes	
  
Interconnected	
  
Systems	
  
The	
  Data	
  
RevoluPon	
  
Unequal	
  	
  
Access	
  
Our	
  	
  
Habitat	
  
Beliefs	
  and	
  
Belonging	
  	
  
Power	
  and	
  
Influence	
  
Changing	
  
Business	
  
Five	
  CertainPes	
  
Imbalanced	
  PopulaPon	
  Growth	
  
A	
  growing	
  popula0on	
  is	
  adding	
  another	
  billion	
  people	
  but	
  it	
  is	
  also	
  rapidly	
  ageing:	
  
	
  A	
  child	
  born	
  next	
  year	
  will	
  live	
  6	
  months	
  longer	
  than	
  one	
  born	
  today.	
  While	
  migra0on	
  
helps	
  to	
  rebalance	
  some	
  socie0es,	
  increasing	
  dependency	
  ra0os	
  challenge	
  all.	
  
	
  
Resource	
  Constraints	
  
Economic,	
  physical	
  and	
  poli0cal	
  shortages	
  of	
  key	
  resources	
  increase	
  and	
  drive	
  
increasing	
  tension	
  between	
  and	
  within	
  countries.	
  As	
  we	
  exceed	
  the	
  Earth’s	
  natural	
  
thresholds,	
  waste	
  is	
  seen	
  as	
  a	
  resource	
  and	
  we	
  start	
  to	
  properly	
  value	
  it.	
  
	
  
Everything	
  Connected	
  
By	
  2025	
  over	
  1	
  trillion	
  sensors	
  are	
  connected	
  to	
  mul0ple	
  networks:	
  Everything	
  that	
  
can	
  benefit	
  from	
  a	
  connec0on	
  will	
  have	
  one.	
  We	
  deliver	
  10,000x	
  more	
  data	
  100x	
  	
  
more	
  effec0vely	
  but	
  need	
  to	
  make	
  sense	
  of	
  the	
  informa0on	
  that	
  flows.	
  
	
  
ShiWing	
  Power	
  and	
  Influence	
  
The	
  centre	
  of	
  gravity	
  of	
  economic	
  power	
  con0nues	
  shibing	
  eastwards,	
  back	
  to	
  	
  
where	
  it	
  was	
  200	
  years	
  ago.	
  Recent	
  superpowers	
  seek	
  to	
  moderate	
  the	
  pace	
  of	
  	
  
change	
  but	
  the	
  reali0es	
  of	
  popula0on	
  and	
  resource	
  loca0ons	
  are	
  immoveable.	
  
	
  
The	
  Human	
  Age	
  	
  
We	
  in	
  an	
  age	
  where	
  we	
  are	
  having	
  an	
  irrecoverable	
  long-­‐term	
  impact	
  on	
  the	
  planet.	
  
The	
  Anthroprocene	
  is	
  the	
  era	
  when	
  many	
  geologically	
  significant	
  condi0ons	
  and	
  
processes	
  are	
  profoundly	
  altered	
  by	
  human	
  ac0vi0es	
  –	
  and	
  it	
  is	
  underway.	
  
	
  
Interconnected	
  Systems	
  
Intra	
  City	
  CollaboraPon	
  
As	
  ci0es	
  con0nue	
  to	
  grow	
  in	
  their	
  importance	
  and	
  wider	
  influence,	
  they	
  take	
  the	
  	
  
lead	
  on	
  integrated	
  innova0ons	
  and	
  new	
  developments	
  to	
  differen0ate	
  themselves	
  	
  
and	
  sustain	
  their	
  ability	
  to	
  aMract	
  residents,	
  visitors	
  and	
  commerce.	
  
	
  
Connected	
  Systems	
  
As	
  the	
  land	
  /	
  food	
  /	
  energy	
  /	
  water	
  nexus	
  comes	
  to	
  the	
  fore,	
  the	
  interconnec0ons	
  	
  
of	
  mul0ple	
  supply	
  and	
  demand	
  drivers	
  of	
  change	
  are	
  more	
  evident.	
  Water	
  and	
  	
  
food	
  security	
  join	
  energy	
  security	
  as	
  a	
  key	
  concern	
  for	
  major	
  urban	
  areas.	
  
	
  
Supply	
  Webs	
  
The	
  shib	
  from	
  centralised	
  produc0on	
  to	
  decentralised	
  manufacturing	
  drives	
  	
  
many	
  to	
  take	
  the	
  ‘smaller	
  and	
  distributed’	
  approach:	
  Global	
  supply	
  chains	
  are	
  
replaced	
  by	
  more	
  regional,	
  consumer-­‐orientated	
  supply	
  webs	
  and	
  networks.	
  
	
  
Air	
  Quality	
  
Rising	
  air	
  pollu0on	
  in	
  many	
  emerging	
  ci0es	
  is	
  killing	
  people	
  and	
  becomes	
  	
  
the	
  visible	
  catalyst	
  for	
  changing	
  mind-­‐sets.	
  It	
  drives	
  public	
  support	
  for	
  new	
  	
  
policies	
  across	
  health,	
  energy,	
  transporta0on	
  and	
  urban	
  design.	
  
	
  
Autonomous	
  Transport	
  
The	
  shib	
  to	
  fully	
  autonomous	
  transport	
  is	
  an	
  evolu0on	
  via	
  truck	
  platoons	
  on	
  	
  
highways	
  and	
  small	
  electric	
  urban	
  delivery	
  pods.	
  Connected	
  cars	
  create	
  the	
  network	
  
and	
  test	
  the	
  technologies	
  for	
  the	
  eventual	
  revolu0onary	
  driverless	
  experience.	
  
	
  
Food	
  Waste	
  
The	
  30-­‐50%	
  of	
  food	
  wasted	
  either	
  in	
  the	
  supply	
  chain	
  or	
  in	
  consump0on	
  could	
  feed	
  
another	
  3	
  billion	
  every	
  day.	
  Focus	
  is	
  on	
  using	
  data	
  to	
  op0mise	
  distribu0on	
  and	
  	
  
storage	
  in	
  developing	
  countries	
  and	
  enabling	
  beMer	
  consumer	
  informa0on	
  in	
  others.	
  
	
  
Healthcare	
  Systemic	
  Shock	
  
The	
  escala0ng	
  cost	
  of	
  healthcare	
  in	
  some	
  countries	
  is	
  further	
  stressed	
  by	
  suppor0ng	
  
aging	
  and	
  obesity.	
  Spending	
  20%	
  of	
  GDP	
  on	
  healthcare	
  is	
  seen	
  as	
  unsustainable	
  	
  
so	
  hard	
  decisions	
  are	
  taken	
  around	
  personal	
  budgets	
  and	
  societal	
  priori0es.	
  
	
  
Deeper	
  CollaboraPon	
  
Partnerships	
  shib	
  to	
  become	
  more	
  dynamic,	
  agile,	
  long-­‐term,	
  democra0sed	
  and	
  	
  
mul0-­‐party	
  collabora0ons.	
  Compe0tor	
  alliances	
  and	
  wider	
  public	
  par0cipa0on	
  drive	
  
regulators	
  to	
  create	
  new	
  legal	
  frameworks	
  for	
  open,	
  empathe0c	
  collabora0on.	
  
	
  	
  
The	
  Data	
  RevoluPon	
  
The	
  Increasing	
  Value	
  of	
  Data	
  
As	
  organisa0ons	
  grab	
  more	
  data,	
  it	
  becomes	
  a	
  currency	
  with	
  a	
  value	
  and	
  a	
  price:	
  	
  
It	
  therefore	
  requires	
  marketplaces	
  –	
  transparent	
  ecosystems	
  for	
  trading	
  data	
  
	
  -­‐	
  so	
  anything	
  that	
  is	
  informa0on	
  is	
  represented	
  in	
  data	
  marketplaces.	
  
	
  	
  
Data	
  Ownership	
  
Individuals	
  recognize	
  the	
  value	
  of	
  their	
  digital	
  shadows,	
  privacy	
  agents	
  and	
  data	
  
brokers	
  curate	
  clients’	
  data	
  sets	
  while	
  personal	
  data	
  stores	
  give	
  us	
  transparent	
  control	
  
of	
  our	
  informa0on:	
  We	
  retain	
  more	
  ownership	
  of	
  our	
  data	
  and	
  opt	
  to	
  share	
  it.	
  
	
  
The	
  Changing	
  Nature	
  of	
  Privacy	
  
More	
  interna0onal	
  frameworks	
  seek	
  to	
  govern	
  the	
  Internet,	
  protect	
  the	
  vulnerable	
  
and	
  secure	
  personal	
  data:	
  The	
  balance	
  between	
  government	
  protec0on,	
  security,	
  
personal	
  privacy	
  and	
  public	
  good	
  is	
  an	
  increasingly	
  poli0cal	
  issue.	
  
	
  	
  
ShiWing	
  Public	
  PercepPons	
  of	
  Privacy	
  
Privacy	
  becomes	
  a	
  mainstream	
  issue	
  with	
  ci0zens	
  more	
  aware	
  of	
  how	
  their	
  	
  
data	
  is	
  being	
  used.	
  What	
  is	
  private	
  and	
  what	
  is	
  public	
  blurs	
  but	
  many	
  seek	
  	
  
to	
  have	
  greater	
  influence	
  over	
  how	
  their	
  data	
  is	
  collected	
  and	
  used.	
  
	
  
Managing	
  Data	
  Risk	
  
In	
  an	
  increasingly	
  connected	
  world,	
  risks	
  also	
  rise.	
  Protec0on	
  against	
  hacking,	
  	
  
cyber-­‐aMacks,	
  fraud	
  and	
  counterfei0ng	
  all	
  drive	
  greater	
  security,	
  data	
  management	
  	
  
and	
  regula0on	
  -­‐	
  but	
  this	
  is	
  balanced	
  by	
  the	
  pull	
  of	
  convenience	
  and	
  data	
  sharing.	
  	
  
	
  
New	
  Social	
  Models	
  and	
  Data	
  Behaviours	
  
With	
  more	
  open	
  data	
  generated	
  by	
  governments,	
  individuals	
  and	
  organisa0ons,	
  	
  
many	
  focus	
  their	
  resources	
  on	
  combining	
  and	
  mining	
  disparate	
  data	
  sets	
  to	
  	
  
highlight	
  and	
  act	
  on	
  opportuni0es	
  for	
  posi0ve	
  social	
  change.	
  	
  
	
  
Privacy	
  for	
  OrganisaPons	
  
As	
  privacy	
  becomes	
  ever	
  more	
  present	
  in	
  the	
  corporate	
  risk	
  profile,	
  trust	
  	
  
is	
  ever	
  more	
  easily	
  lost.	
  Being	
  proac0ve	
  in	
  dialogue	
  with	
  both	
  regulators	
  	
  
and	
  the	
  public	
  becomes	
  a	
  priority	
  for	
  many	
  leading	
  organisa0ons.	
  
	
  
Privacy	
  RegulaPon	
  
The	
  push	
  towards	
  global	
  standards,	
  protocols	
  and	
  greater	
  transparency	
  	
  
is	
  a	
  focus	
  for	
  many	
  na0ons,	
  but	
  others	
  choose	
  to	
  opt-­‐out	
  of	
  	
  
interna0onal	
  agreements	
  and	
  go	
  their	
  own	
  way.	
  
	
  	
  
Ethical	
  Machines	
  
Machines	
  are	
  as	
  smart	
  as	
  humans	
  as	
  automa0on	
  spreads	
  beyond	
  trading	
  and	
  drones	
  
to	
  driverless	
  cars	
  and	
  managing	
  systemic	
  risk.	
  As	
  we	
  approach	
  technology	
  singularity,	
  
autonomous	
  robots	
  and	
  algorithms	
  make	
  ethical	
  judgments	
  that	
  impact	
  life	
  or	
  death.	
  
	
  
Greater	
  Transparency	
  
Transparency	
  becomes	
  a	
  catalyst	
  for	
  change	
  and	
  a	
  baMleground	
  for	
  reputa0on	
  
enhancement.	
  Societal	
  and	
  consumers’	
  expecta0ons	
  of	
  more	
  open	
  visibility	
  of	
  
corporate	
  and	
  government	
  ac0vi0es	
  start	
  to	
  balance	
  informa0on	
  asymmetry.	
  
	
  	
  
Truth	
  and	
  Illusion	
  
As	
  authors	
  become	
  more	
  numerous,	
  the	
  nature	
  of	
  who	
  we	
  trust	
  and	
  why	
  con0nues	
  	
  
to	
  evolve.	
  Credible	
  sources	
  are	
  prized	
  and	
  help	
  us	
  to	
  priori0se	
  true	
  insight	
  above	
  
informa0on	
  overload.	
  We	
  increasingly	
  seek	
  to	
  clarify	
  veracity.	
  
	
  	
  	
  
Enhanced	
  Performance	
  
The	
  widespread	
  adop0on	
  of	
  wearables,	
  implants	
  and	
  greater	
  connec0vity	
  to	
  	
  
ever	
  more	
  data,	
  enables	
  some	
  of	
  us	
  to	
  gain	
  advantage	
  over	
  others	
  by	
  	
  
improving	
  our	
  performance	
  beyond	
  our	
  natural,	
  gene0c	
  capability.	
  
	
  
Unequal	
  Access	
  
Inequality	
  of	
  Access	
  
Views	
  of	
  the	
  widening	
  gaps	
  between	
  the	
  ‘haves	
  and	
  have-­‐nots’	
  extend	
  beyond	
  wealth	
  
inequality	
  to	
  cover	
  access	
  to	
  water,	
  healthcare,	
  educa0on	
  and	
  digital	
  connec0vity.	
  	
  
We	
  increasingly	
  see	
  access	
  inequality	
  as	
  a	
  common	
  social	
  challenge.	
  
	
  
Rising	
  Youth	
  Unemployment	
  
With	
  unemployment	
  rates	
  already	
  over	
  50%	
  in	
  some	
  na0ons,	
  access	
  to	
  work	
  is	
  a	
  rising	
  
barrier	
  to	
  many.	
  Especially	
  across	
  North	
  Africa,	
  the	
  Middle	
  East	
  and	
  southern	
  Europe,	
  
a	
  lost	
  genera0on	
  of	
  100m	
  fails	
  to	
  connect	
  with	
  and	
  gain	
  from	
  global	
  growth.	
  
	
  
Mass	
  Engagement	
  
As	
  the	
  public	
  voice	
  becomes	
  easier	
  to	
  access	
  and	
  harder	
  to	
  suppress,	
  leaders	
  	
  
need	
  to	
  engage	
  to	
  create,	
  develop,	
  secure	
  and	
  maintain	
  legi0macy	
  for	
  their	
  	
  
ini0a0ves	
  and	
  policies	
  –	
  so	
  further	
  reducing	
  their	
  hierarchical	
  power.	
  
	
  
Democracy	
  Challenge	
  
While	
  many	
  con0nue	
  to	
  defend	
  the	
  principles	
  and	
  benefits	
  of	
  democracy,	
  some	
  	
  
see	
  increasing	
  signs	
  of	
  challenge	
  to	
  it	
  as	
  it	
  fails	
  to	
  address	
  some	
  of	
  the	
  major	
  
challenges	
  facing	
  the	
  world.	
  Alterna0ves	
  are	
  more	
  ac0vely	
  explored.	
  
	
  
Shrinking	
  Middle	
  
We	
  see	
  the	
  decline	
  of	
  middle-­‐men,	
  middle	
  classes	
  and	
  mid-­‐sized	
  companies	
  	
  
as	
  value	
  chains	
  reform,	
  personalisa0on	
  rises	
  and	
  assets	
  are	
  shared	
  while	
  	
  
smaller	
  networked	
  organisa0ons	
  achieve	
  greater	
  reach	
  and	
  agility.	
  
	
  
Buying	
  Out	
  
People	
  living	
  off-­‐grid,	
  increasingly	
  by	
  choice,	
  creates	
  greater	
  societal	
  division	
  	
  
and	
  strain	
  as	
  well	
  as	
  new	
  commercial	
  opportuni0es.	
  Independence	
  from	
  	
  
government	
  and	
  energy	
  networks	
  and	
  the	
  rise	
  of	
  new	
  tribes	
  fuel	
  this	
  shib.	
  
	
  
EducaPon	
  RevoluPon	
  
Networked	
  schools	
  and	
  learning	
  plaSorms	
  encourage	
  self-­‐organised	
  educa0on	
  	
  
for	
  all.	
  Teachers	
  provide	
  prompts,	
  not	
  answers,	
  and	
  help	
  students	
  learn	
  from	
  	
  
one	
  another.	
  Non-­‐linear	
  high	
  content	
  learning	
  becomes	
  the	
  global	
  norm.	
  	
  
	
  
Caring	
  For	
  Those	
  LeW	
  Behind	
  
Although	
  significant	
  progress	
  has	
  been	
  made,	
  millions	
  of	
  people	
  con0nue	
  to	
  be	
  leb	
  
behind	
  from	
  mainsteam	
  progress	
  -­‐	
  especially	
  the	
  poorest	
  and	
  those	
  disadvantaged	
  
because	
  of	
  their	
  sex,	
  age,	
  disability,	
  ethnicity	
  or	
  geographic	
  loca0on.	
  
	
  
Transport	
  Access	
  
Transport	
  is	
  an	
  influencer	
  of	
  society	
  and	
  is	
  undergoing	
  a	
  transi0on	
  centred	
  less	
  on	
  
vehicles	
  -­‐	
  specifically	
  the	
  car	
  -­‐	
  and	
  more	
  on	
  the	
  mix	
  of	
  integrated	
  transport	
  op0ons,	
  
proximity	
  of	
  online	
  availability	
  to	
  the	
  goods	
  and	
  services	
  that	
  society	
  demands.	
  
	
  
Mental	
  Health	
  
The	
  visible	
  impact	
  and	
  cost	
  of	
  mental	
  health	
  drives	
  changes	
  in	
  social	
  ajtudes	
  	
  
and	
  wider	
  healthcare	
  support.	
  New	
  treatment	
  approaches	
  are	
  coupled	
  with	
  	
  
the	
  decline	
  of	
  s0gma	
  in	
  many	
  circles	
  around	
  mental	
  illness	
  and	
  its	
  effects.	
  
	
  
Our	
  Habitat	
  
Housing	
  Everyone	
  
Mass	
  migra0on	
  and	
  localised	
  popula0on	
  explosions	
  drive	
  up	
  the	
  cost	
  of	
  both	
  	
  
housing	
  access	
  and	
  home	
  ownership.	
  In	
  many	
  ci0es,	
  this	
  leads	
  to	
  the	
  development	
  	
  
of	
  new	
  living	
  spaces	
  and	
  ownership	
  models	
  that	
  try	
  to	
  accommodate	
  more	
  of	
  us.	
  
	
  	
  
Unchartered	
  Waters	
  
The	
  issues	
  facing	
  oceans	
  have	
  led	
  to	
  the	
  establishment	
  of	
  a	
  UN	
  Sustainable	
  
Development	
  Goal	
  dedicated	
  to	
  ocean	
  conserva0on.	
  As	
  problems	
  become	
  more	
  
visible	
  to	
  many	
  we	
  will	
  see	
  increased	
  recogni0on	
  of	
  the	
  need	
  for	
  beMer	
  governance.	
  	
  
	
  
Infrastructure	
  Deficit	
  
Infrastructure	
  again	
  becomes	
  a	
  source	
  of	
  compe00ve	
  advantage.	
  Emerging	
  economies	
  
invest	
  heavily	
  in	
  new	
  railroads	
  and	
  highways	
  to	
  facilitate	
  more	
  effec0ve	
  movement	
  of	
  
people	
  and	
  goods,	
  while	
  developed	
  na0ons	
  suffer	
  from	
  poor	
  upkeep	
  of	
  the	
  legacy.	
  
	
  
Dispersed	
  Tribes	
  
Globalisa0on,	
  greater	
  connec0vity	
  and	
  ‘informa0on	
  at	
  your	
  finger0ps’	
  help	
  	
  
more	
  individuals	
  and	
  industries	
  share	
  knowledge	
  and	
  work	
  collabora0vely.	
  	
  
The	
  next	
  genera0on	
  of	
  workers	
  lead	
  a	
  more	
  transient	
  and	
  nomadic	
  life.	
  
	
  
Built-­‐In	
  Flexibility	
  
Cri0cal	
  infrastructure	
  is	
  both	
  smarter	
  and	
  inherently	
  adaptable,	
  	
  
accommoda0ng	
  mul0ple	
  use	
  op0ons,	
  changing	
  business	
  models	
  and	
  	
  
open	
  networks.	
  Buildings	
  have	
  future	
  flexibility	
  built-­‐in.	
  
	
  
CiPes	
  as	
  Products	
  
The	
  most	
  successful	
  ci0es	
  are	
  specifically	
  designed	
  around	
  the	
  desires	
  and	
  	
  
needs	
  of	
  their	
  increasingly	
  empowered	
  ci0zens	
  who,	
  in	
  turn,	
  expect	
  a	
  healthily,	
  
personalised	
  and	
  meaningful	
  rela0onship	
  with	
  their	
  urban	
  environment.	
  
	
  
Off-­‐Planet	
  Living	
  
Rapid	
  technological	
  advances,	
  coupled	
  with	
  the	
  ambi0ons	
  of	
  emerging	
  powers	
  and	
  
wealthy	
  individuals,	
  lead	
  to	
  a	
  new	
  race	
  to	
  colonise	
  space.	
  A	
  priority	
  in	
  this	
  is	
  	
  
long-­‐term	
  habita0on	
  on	
  Mars	
  as	
  the	
  seed	
  for	
  a	
  future	
  New	
  World	
  migra0on.	
  
	
  
Nature	
  Biodiversity	
  
The	
  global	
  biodiversity	
  decline	
  will	
  con0nue	
  unless	
  ac0ons	
  are	
  taken	
  on	
  a	
  significant	
  
scale.	
  We	
  will	
  see	
  greater	
  focus	
  on	
  understanding	
  the	
  impact	
  and	
  so	
  pujng	
  in	
  place	
  
na0onal	
  plans	
  to	
  protect	
  and	
  restore	
  biodiversity	
  -­‐	
  but	
  will	
  it	
  be	
  enough?	
  
	
  
Simple	
  Tale	
  of	
  Country	
  Folk	
  
For	
  some,	
  increasing	
  urbanisa0on	
  leads	
  to	
  a	
  growing	
  nostalgia	
  for	
  rural	
  life.	
  	
  
Sani0sed	
  ‘nature’	
  is	
  recreated	
  in	
  the	
  city	
  while	
  the	
  countryside	
  is	
  leb	
  to	
  large-­‐scale	
  
farmers,	
  the	
  weak,	
  the	
  elderly	
  and	
  those	
  who	
  can	
  afford	
  to	
  recreate	
  arcadia.	
  
	
  
Basic	
  SanitaPon	
  
Despite	
  major	
  ini0a0ves,	
  basic	
  sanita0on	
  is	
  a	
  gap	
  for	
  many	
  na0ons	
  and	
  prevents	
  	
  
wider	
  social	
  progress:	
  Female	
  educa0on	
  stops	
  at	
  puberty,	
  open	
  public	
  defeca0on	
  	
  
con0nues,	
  water	
  is	
  contaminated	
  and	
  overall	
  public	
  health	
  suffers	
  as	
  a	
  consequence.	
  
	
  
Preparing	
  for	
  Resilience	
  
As	
  we	
  move	
  forward	
  wider	
  recogni0on	
  of	
  adapta0on	
  to	
  climate	
  change	
  plays	
  	
  
an	
  increasingly	
  important	
  role	
  in	
  defining	
  and	
  shaping	
  both	
  governmental	
  	
  
and	
  business	
  ajtudes	
  and	
  risk	
  strategies.	
  
	
  
AcceleraPng	
  Displacement	
  
A	
  faster	
  changing	
  climate	
  and	
  rapidly	
  increasing	
  inequali0es	
  of	
  opportunity	
  add	
  	
  
to	
  conflict	
  as	
  s0mulus	
  for	
  mass	
  migra0on	
  north	
  at	
  an	
  unprecedented	
  scale.	
  	
  
Over	
  1	
  billion	
  are	
  on	
  the	
  move	
  over	
  the	
  next	
  20	
  years.	
  
	
  
Beliefs	
  and	
  Belonging	
  
Social	
  CoagulaPon	
  
Geographically	
  disparate	
  groups	
  (re)connect	
  to	
  reinforce	
  ideas	
  and	
  exclude	
  	
  
others	
  -­‐	
  crea0ng	
  opportuni0es	
  to	
  reinforce	
  ideas	
  and	
  normalise	
  ac0ons	
  	
  
which	
  otherwise	
  might	
  seem	
  extreme	
  as	
  they	
  grow	
  more	
  powerful.	
  
	
  
Urban	
  Obesity	
  
Mass	
  urbanisa0on,	
  reduced	
  ac0vity	
  and	
  poor	
  diets	
  are	
  accelera0ng	
  the	
  rise	
  of	
  obesity.	
  
As	
  half	
  the	
  global	
  popula0on	
  is	
  overweight,	
  levels	
  of	
  obesity	
  in	
  most	
  ci0es	
  are	
  growing	
  
fast	
  and	
  the	
  associated	
  healthcare	
  burden	
  will	
  soon	
  account	
  for	
  5%	
  of	
  global	
  GDP.	
  
	
  
Working	
  Longer	
  
For	
  those	
  who	
  have	
  inadequate	
  re0rement	
  savings,	
  the	
  most	
  obvious	
  	
  
solu0on	
  is	
  to	
  work	
  longer.	
  One	
  major	
  poten0al	
  barrier,	
  however,	
  	
  
is	
  that	
  employers	
  remain	
  ambivalent	
  about	
  older	
  workers.	
  	
  
	
  
Agelessness	
  
Culture	
  catches	
  up	
  with	
  demographics	
  and	
  age-­‐based	
  limita0ons	
  fade.	
  New	
  
opportuni0es	
  for	
  older	
  people	
  to	
  par0cipate	
  in	
  society	
  emerge,	
  although	
  many	
  are	
  
only	
  available	
  to	
  the	
  healthy	
  and	
  wealthy,	
  crea0ng	
  a	
  new	
  set	
  of	
  challenges.	
  
	
  
Aging	
  in	
  Community	
  
Individuals,	
  families	
  as	
  well	
  as	
  healthcare	
  payers	
  desire	
  to	
  keep	
  older	
  	
  
people	
  living	
  healthy	
  and	
  independent	
  loner.	
  This	
  requires	
  upgraded	
  infrastructure,	
  
transporta0on	
  systems	
  and	
  thoughSul	
  products	
  and	
  services.	
  	
  
	
  
Care	
  for	
  the	
  Aging	
  
As	
  the	
  popula0on	
  ages,	
  the	
  healthcare	
  sector	
  changes	
  the	
  way	
  in	
  which	
  it	
  delivers	
  
support,	
  with	
  more	
  coordina0on	
  among	
  service	
  providers	
  and	
  more	
  	
  
in-­‐home	
  care.	
  There	
  is	
  also	
  a	
  frank	
  conversa0on	
  about	
  people’s	
  “right	
  to	
  die”.	
  	
  
	
  
The	
  Age	
  of	
  Women	
  
In	
  many	
  regions,	
  women	
  have	
  greater	
  control,	
  influence	
  and	
  increased	
  leadership	
  
par0cipa0on.	
  This	
  changes	
  decision-­‐making,	
  strengthens	
  the	
  representa0on	
  	
  
of	
  the	
  feminine	
  view	
  and	
  helps	
  to	
  drive	
  more	
  balanced	
  ac0ons.	
  
	
  
Finding	
  Hope	
  
Despite	
  desperate	
  hardship	
  and	
  widespread	
  expecta0ons	
  of	
  social	
  and	
  environmental	
  
disasters,	
  the	
  belief	
  in	
  human	
  endeavour	
  remains.	
  Many	
  think	
  that	
  the	
  solu0ons	
  for	
  
our	
  current	
  challenges	
  are	
  at	
  our	
  finger0ps	
  –	
  but	
  will	
  they	
  benefit	
  everyone?	
  
	
  
Faith	
  and	
  IdenPty	
  
As	
  faith	
  evolves	
  to	
  encompass	
  greater	
  geographical	
  diversity,	
  new	
  sub-­‐religions	
  and	
  	
  
a	
  rekindling	
  of	
  tradi0onal	
  belief	
  systems,	
  it	
  becomes	
  more	
  significant	
  as	
  part	
  of	
  	
  
some	
  people’s	
  iden0ty	
  –	
  and	
  stronger	
  than	
  ci0zenship	
  and	
  na0onal	
  iden0ty.	
  	
  
	
  
Power	
  and	
  Influence	
  
New	
  World	
  Order	
  
As	
  demographic	
  shibs,	
  new	
  alliances	
  and	
  economic	
  challenges	
  re-­‐align	
  global	
  	
  
power	
  and	
  influence,	
  new	
  leaders	
  emerge	
  and	
  control	
  in	
  the	
  world	
  changes	
  	
  
in	
  favour	
  of	
  some	
  -­‐	
  but	
  with	
  others	
  s0ll	
  holding	
  the	
  balance.	
  
	
  	
  
Standards	
  ProtecPng	
  Trade	
  
Global	
  and	
  regional	
  standards	
  are	
  used	
  as	
  a	
  tool	
  of	
  trade	
  protec0onism	
  within	
  specific	
  
sectors	
  and	
  markets.	
  Locally	
  focused	
  regula0ons	
  and	
  interna0onal	
  protocols	
  favour	
  
both	
  mul0na0onals	
  and	
  incumbents	
  but	
  are	
  barriers	
  to	
  new	
  exporters.	
  	
  
	
  
Africa	
  Growth	
  
Despite	
  concerns	
  around	
  governance	
  and	
  corrup0on,	
  the	
  aMrac0on	
  of	
  rising	
  
popula0ons,	
  a	
  growing	
  workforce,	
  500m	
  new	
  middle	
  class	
  consumers	
  and	
  con0nued	
  
resource	
  supplies	
  aMract	
  mul0ple	
  global	
  brands	
  to	
  make	
  Africa	
  the	
  #1	
  target	
  market.	
  
	
  
Cyber	
  Terrorism	
  
Catastrophe-­‐driven	
  change	
  is	
  a	
  func0on	
  of	
  21st	
  century	
  living,	
  par0cularly	
  with	
  respect	
  
to	
  cyber	
  threats	
  to	
  society	
  and	
  commerce.	
  The	
  race	
  is	
  on	
  to	
  see	
  if	
  we	
  will	
  contribute	
  
effec0vely	
  in	
  these	
  areas	
  or	
  require	
  disaster	
  to	
  spark	
  our	
  collec0ve	
  response.	
  
	
  	
  
Natural	
  Resource	
  Wars	
  
Resource	
  scarcity	
  intensifies	
  old	
  conflicts	
  and	
  defines	
  new	
  ones.	
  	
  
Natural	
  assets	
  again	
  become	
  the	
  focal	
  point	
  for	
  military	
  ac0ons	
  as	
  	
  
na0ons	
  seek	
  to	
  protect	
  and	
  access	
  food,	
  water,	
  minerals	
  and	
  land.	
  
	
  	
  
SPll	
  Being	
  Stupid	
  
Despite	
  a	
  beMer	
  understanding	
  of	
  the	
  long-­‐term	
  challenges	
  we	
  face,	
  we	
  	
  
individually	
  and	
  collec0vely	
  con0nue	
  to	
  make	
  decisions	
  that	
  may	
  make	
  sense	
  	
  
in	
  the	
  short-­‐term	
  -­‐	
  but	
  do	
  not	
  lead	
  to	
  beMer	
  longer-­‐term	
  consequences.	
  	
  
	
  	
  
New	
  Walled	
  Gardens	
  
While	
  Globalisa0on	
  has	
  enabled	
  many	
  to	
  explore	
  and	
  experience	
  different	
  countries	
  
and	
  cultures,	
  some	
  start	
  to	
  build	
  virtual	
  and	
  physical	
  walls	
  to	
  keep	
  people	
  away.	
  The	
  
intrusion	
  of	
  mass	
  visitors	
  is	
  tolerated	
  only	
  when	
  there	
  is	
  direct	
  economic	
  benefit.	
  
	
  	
  
Rise	
  of	
  the	
  Cult	
  of	
  China	
  
As	
  China’s	
  economic	
  influence	
  on	
  the	
  world	
  increases	
  there	
  is	
  a	
  rise	
  in	
  the	
  	
  
cult	
  of	
  China	
  in	
  popular	
  imagina0ons	
  elsewhere.	
  Myths	
  of	
  hope	
  and	
  fear	
  will	
  
proliferate	
  as	
  China’s	
  cultural	
  and	
  economic	
  influence	
  increase	
  hand-­‐in-­‐hand.	
  
	
  	
  
Eco-­‐China	
  
China’s	
  ini0a0ve	
  to	
  reconnect	
  people	
  with	
  nature	
  and	
  create	
  an	
  eco-­‐civilisa0on	
  	
  
with	
  eco-­‐conscious	
  ci0zens,	
  businesses	
  and	
  leaders	
  could,	
  some	
  see,	
  	
  
provide	
  leadership	
  for	
  a	
  world	
  beyond	
  capitalism.	
  
	
  	
  
Purpose	
  of	
  Companies	
  
Successful	
  organisa0ons	
  align	
  their	
  purpose	
  with	
  addressing	
  specific	
  societal	
  and	
  
stakeholder	
  needs	
  and	
  move	
  beyond	
  just	
  focusing	
  on	
  crea0ng	
  shareholder	
  value.	
  	
  
A	
  mul0-­‐capital	
  approach	
  to	
  integrated	
  repor0ng	
  takes	
  hold	
  and	
  spreads.	
  
	
  	
  
Influence	
  of	
  Government	
  
The	
  influence	
  of	
  na0onal	
  and	
  state	
  governments	
  recede	
  as	
  the	
  solu0ons	
  	
  
to	
  problems	
  are	
  solved	
  elsewhere.	
  Mul0na0onal	
  corpora0on	
  partnerships	
  	
  
and	
  global	
  NGO	
  bodies	
  increasingly	
  set	
  the	
  direc0on	
  of	
  travel.	
  
	
  	
  
Out	
  of	
  Sight	
  
Criminals	
  and	
  non-­‐criminals	
  alike	
  are	
  moving	
  from	
  the	
  public	
  and	
  personal	
  spaces	
  to	
  
the	
  anonymous	
  and	
  impersonal	
  spaces	
  of	
  the	
  dark	
  net.	
  Anonymity	
  is	
  aMrac0ve	
  to	
  
many	
  but	
  many	
  of	
  the	
  shibing	
  sub-­‐cultures	
  are	
  increasingly	
  difficult	
  to	
  access.	
  	
  
	
  	
  
Changing	
  Business	
  
Global	
  Skill	
  ConcentraPons	
  
Localised	
  needs	
  for	
  specialist	
  skills	
  drive	
  greater	
  white-­‐collar	
  migra0on	
  leading	
  to	
  
more	
  geographic	
  concentra0on	
  of	
  skills	
  in	
  global	
  hubs.	
  High	
  skill	
  /	
  high	
  reward	
  
opportuni0es	
  aMract	
  a	
  select	
  nomadic	
  group	
  who	
  move	
  ahead	
  of	
  the	
  mainstream.	
  
	
  	
  
Speed	
  to	
  Scale	
  
Greater	
  global	
  connec0vity,	
  growing	
  average	
  consumer	
  wealth,	
  broader	
  reach	
  	
  
and	
  the	
  adop0on	
  of	
  standard	
  plaSorms	
  all	
  combine	
  to	
  accelerate	
  the	
  	
  
0me	
  to	
  1bn	
  customers	
  for	
  start-­‐ups	
  and	
  new	
  corporate	
  ventures	
  alike.	
  	
  
	
  
Human	
  Touch	
  
As	
  service	
  provision	
  and	
  consump0on	
  becomes	
  ever	
  more	
  digital,	
  automated	
  	
  
and	
  algorithmic,	
  those	
  brands	
  that	
  can	
  offer	
  more	
  emo0onal	
  engagement	
  	
  
and	
  human	
  to	
  human	
  contact	
  become	
  increasingly	
  aMrac0ve.	
  	
  
	
  
Full	
  Cost	
  
The	
  next	
  decade	
  will	
  see	
  an	
  increasing	
  requirement	
  for	
  business	
  to	
  pay	
  the	
  full	
  cost	
  of	
  
ac0vi0es	
  leading	
  to	
  a	
  reassessment	
  of	
  risk,	
  return	
  and	
  the	
  rela0onship	
  between	
  
people,	
  planet	
  and	
  profit.	
  Surprisingly	
  this	
  may	
  be	
  accelerated	
  by	
  ini0a0ves	
  in	
  China.	
  
	
  
Brand	
  vs.	
  Pla_orm	
  
Digital	
  social	
  plaSorms	
  precipitate	
  new	
  business	
  to	
  consumer	
  rela0onships,	
  	
  
many	
  involving	
  small	
  private	
  groups	
  of	
  peer	
  consumers.	
  New	
  plaSorms	
  	
  
act	
  as	
  aggregators	
  and	
  intermediaries	
  between	
  consumers	
  and	
  brands.	
  
	
  
The	
  Sharing	
  Economy	
  
Increasing	
  collabora0on	
  drives	
  companies	
  to	
  re-­‐organise	
  based	
  on	
  social	
  networks.	
  
The	
  sharing	
  economy	
  changes	
  the	
  shape	
  of	
  many	
  organisa0ons,	
  but	
  the	
  shib	
  in	
  	
  
the	
  role	
  of	
  the	
  company	
  from	
  employer	
  to	
  facilitator	
  challenges	
  many.	
  
	
  
Dynamic	
  Pricing	
  
Big	
  Data	
  and	
  predic0ve	
  analy0cs	
  help	
  to	
  set	
  pricing	
  at	
  a	
  more	
  granular	
  level	
  based	
  on	
  
customer	
  demand	
  and	
  supply	
  informa0on.	
  This	
  enables	
  providers	
  to	
  re-­‐price	
  millions	
  
of	
  products	
  in	
  real-­‐0me,	
  taking	
  advantage	
  of	
  greater	
  transparency	
  of	
  cost	
  and	
  value.	
  
	
  	
  
Embracing	
  DisrupPon	
  
While	
  some	
  mul0na0onals	
  con0nue	
  to	
  block	
  change	
  and	
  seek	
  to	
  maintain	
  the	
  	
  
status	
  quo,	
  other	
  large	
  companies	
  proac0vely	
  drive	
  and	
  embrace	
  change	
  	
  
–	
  increasingly	
  using	
  proac0ve	
  market	
  disrup0on	
  as	
  a	
  target	
  business	
  model.	
  
	
  
The	
  Li`le	
  Things	
  
A	
  deeper	
  and	
  wider	
  understanding	
  of	
  the	
  major	
  challenges	
  helps	
  more	
  of	
  us	
  to	
  
iden0fy	
  the	
  liMle	
  things	
  that	
  can	
  make	
  a	
  big	
  difference	
  -­‐	
  with	
  greater	
  sharing	
  	
  
and	
  collabora0on	
  amplifying	
  the	
  impact	
  and	
  so	
  enabling	
  change	
  at	
  scale.	
  
	
  
Standards	
  Driving	
  InnovaPon	
  
Across	
  key	
  areas	
  standards	
  increasingly	
  drive	
  innova0on.	
  From	
  sustainability	
  metrics	
  
for	
  new	
  ci0es	
  in	
  China	
  to	
  Formula	
  E	
  driving	
  developments	
  in	
  the	
  automo0ve	
  sector,	
  
we	
  will	
  see	
  new	
  a	
  rab	
  of	
  innova0ons	
  that	
  evolve	
  in	
  response	
  to	
  proac0ve	
  regula0on.	
  
	
  
Digital	
  Money	
  
Cash	
  is	
  gradually	
  replaced	
  by	
  digital	
  money	
  providing	
  consumers	
  with	
  more	
  
convenience	
  and	
  choice	
  –	
  and	
  organisa0ons	
  with	
  lower	
  cost	
  transac0ons.	
  	
  Wider	
  
adop0on	
  enables	
  new	
  offers	
  to	
  proliferate	
  –	
  including	
  in	
  the	
  black	
  economy.	
  	
  
	
  	
  
OrganisaPon	
  3.0	
  
New	
  forms	
  of	
  flaMer,	
  project-­‐based,	
  collabora0ve,	
  virtual,	
  informal	
  	
  
organisa0ons	
  dominate	
  -­‐	
  enabled	
  by	
  technology	
  and	
  a	
  global	
  mobile	
  workforce.	
  	
  
As	
  such	
  the	
  nature	
  of	
  work	
  and	
  the	
  role	
  of	
  organisa0on	
  itself	
  blurs.	
  
	
  
Energy	
  Storage	
  
We	
  will	
  see	
  substan0al	
  improvements	
  in	
  energy	
  storage	
  leading	
  to	
  accelerated	
  	
  
growth	
  in	
  renewable	
  energy,	
  especially	
  solar	
  power,	
  with	
  the	
  adop0on	
  of	
  smart	
  	
  
grids	
  and	
  micro-­‐grids	
  enabling	
  the	
  long-­‐term	
  transforma0on	
  of	
  the	
  energy	
  system.	
  
	
  
Currencies	
  of	
  Meaning	
  
New	
  trusted	
  currencies	
  of	
  exchange	
  and	
  meaning	
  emerge	
  to	
  beMer	
  facilitate	
  
transac0ons,	
  trade,	
  authen0ca0on	
  and	
  valida0on.	
  Money	
  as	
  a	
  means	
  of	
  exchange	
  is	
  
complemented	
  by	
  new	
  and	
  tradi0onal	
  system	
  to	
  which	
  we	
  aMach	
  greater	
  significance.	
  
	
  
Last	
  Mile	
  Delivery	
  	
  
Seamless,	
  integrated	
  and	
  shared	
  last-­‐mile	
  delivery	
  replaces	
  inefficient	
  compe00on	
  
and	
  duplica0on	
  of	
  goods	
  distribu0on:	
  Greater	
  efficiency	
  in	
  moving	
  things	
  is	
  as	
  
important	
  as	
  efficiency	
  in	
  moving	
  people	
  and	
  so	
  a	
  major	
  focus	
  for	
  innova0on.	
  
	
  
CreaPve	
  Economies	
  
Mee0ng	
  the	
  challenges	
  of	
  the	
  21st	
  century	
  will	
  require	
  new	
  ways	
  of	
  thinking	
  in	
  ways	
  
that	
  connect	
  culture,	
  economics	
  and	
  technology	
  a	
  deliver	
  the	
  “crea0ve	
  economy”	
  
based	
  on	
  collabora0on,	
  cri0cal	
  thinking,	
  crea0vity,	
  entrepreneurship	
  and	
  adaptability.	
  
	
  
Smart	
  Resource	
  AllocaPon	
  
More	
  open	
  and	
  shared	
  data	
  drives	
  beMer	
  predic0ve	
  storage	
  and	
  distribu0on	
  of	
  
resources.	
  Smarter	
  distribu0on	
  networks	
  enhance	
  and	
  replace	
  exis0ng	
  reac0ve	
  
systems	
  and	
  seek	
  to	
  rebalance	
  supply	
  to	
  avoid	
  glut	
  and	
  scarcity.	
  
	
  	
  
Curators	
  and	
  Coaches	
  
Smarter	
  mobile	
  technology	
  and	
  increasing	
  automa0on	
  redefine	
  professional	
  	
  
roles	
  -­‐	
  turning	
  teachers,	
  doctors	
  and	
  lawyers	
  into	
  coaches	
  and	
  mentors	
  as	
  	
  
individuals	
  of	
  all	
  ages	
  increasingly	
  navigate	
  connected	
  pathways.	
  
	
  
Some	
  QuesPons	
  
Some	
  QuesPons	
  
We	
  have	
  curated	
  these	
  86	
  drab	
  issues	
  out	
  of	
  over	
  750	
  insights	
  gained	
  from	
  
100+	
  discussions	
  around	
  the	
  world.	
  We	
  may	
  not	
  have	
  covered	
  everything	
  and	
  
may	
  have	
  included	
  things	
  we	
  should	
  not?	
  	
  
Four	
  QuesPons	
  for	
  you:	
  
	
  
1.  Which	
  of	
  these	
  issues	
  are	
  the	
  most	
  important	
  for	
  you?	
  
2.  What	
  is	
  missing	
  from	
  this	
  view	
  that	
  ought	
  to	
  be	
  included?	
  
3.  Do	
  the	
  groups	
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4.  Are	
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Future agenda 2.0 The World in 2025 - Emerging View 23 09 15

  • 1.  The  World  in  2025  |  The  Emerging  View      Insights  from  Mul0ple  Expert  Discussions  Around  the  World    DRAFT  SUMMARY  FOR  FEEDBACK    
  • 2. The  World  in  2025  |  The  Emerging  View     This  document  provides  a  summary  of  what  we  heard  from  mul0ple  expert   voices  around  the  world  –  on  how  it  is  changing,  what  is  driving  this  change,   where  will  be  the  impacts  and  why  these  may  evolve  over  the  next  decade.  
  • 3. Future  Agenda   The  Future  Agenda  is  the  world’s  largest  open  foresight  program     that  accesses  mul0ple  views  of  the  next  decade     so  all  can  be  beMer  informed  and  s0mulate  innova0on.  
  • 4. Looking  Forwards   Organisa0ons  increasingly  want  to  iden0fy  and  understand    both  the  an0cipated  and  unexpected  changes     so  that  they  can  be  beMer  prepared  for  the  future.  
  • 5. Future  Agenda  1.0  Top  Insights  for  2020   From  the  2010  program,  52  key  insights  on  the  next  decade  were  shared   widely  and  have  been  extensively  used  by  organisa0ons  around  the  world.     And  Future  Agenda  became  the  world’s  largest  open  foresight  plaSorm.  
  • 6. Future  Agenda  in  Numbers   The  first  Future  Agenda  programme  engaged  a  wide  range  of  views  in    25  countries.  Future  Agenda  2.0  has  doubled  the  face-­‐to-­‐face  interac0on     and  significantly  raised  online  sharing,  debate  and  discussion.   Future  Agenda  1.0     1  HOST   16  TOPICS   25  COUNTRIES   50  WORKSHOPS   1500  ORGANISATIONS   Future  Agenda  2.0     50  HOSTS   25  TOPICS   35  COUNTRIES   105  WORKSHOPS   4500  ORGANISATIONS  
  • 7. Future  Agenda  2.0  Topics   The  second  version  of  the  Future  Agenda  program  is  taking  place     during  2015  and  has  been  addressing  20+  topics  via  100+  events  in    40  ci0es  in  35  countries  in  partnership  with  around  50  core  hosts.   Ageing   CiPes   Company   ConnecPvity   Data   EducaPon   Energy   Food   Government   Health   Learning   Loyalty   Payments   Privacy   Resources   Transport   Travel   Water   Wealth   Work  
  • 8. Eight  Key  Themes   Across  the  mul0ple  discussions,  86  emerging  issues  seem  to  be  touching     upon  and  connec0ng  with  eight  underlying,  and  interwoven,  themes  with   different  emphasis  in  different  countries.  These  are  detailed  below.   The  Five   CertainPes   Interconnected   Systems   The  Data   RevoluPon   Unequal     Access   Our     Habitat   Beliefs  and   Belonging     Power  and   Influence   Changing   Business  
  • 10. Imbalanced  PopulaPon  Growth   A  growing  popula0on  is  adding  another  billion  people  but  it  is  also  rapidly  ageing:    A  child  born  next  year  will  live  6  months  longer  than  one  born  today.  While  migra0on   helps  to  rebalance  some  socie0es,  increasing  dependency  ra0os  challenge  all.    
  • 11. Resource  Constraints   Economic,  physical  and  poli0cal  shortages  of  key  resources  increase  and  drive   increasing  tension  between  and  within  countries.  As  we  exceed  the  Earth’s  natural   thresholds,  waste  is  seen  as  a  resource  and  we  start  to  properly  value  it.    
  • 12. Everything  Connected   By  2025  over  1  trillion  sensors  are  connected  to  mul0ple  networks:  Everything  that   can  benefit  from  a  connec0on  will  have  one.  We  deliver  10,000x  more  data  100x     more  effec0vely  but  need  to  make  sense  of  the  informa0on  that  flows.    
  • 13. ShiWing  Power  and  Influence   The  centre  of  gravity  of  economic  power  con0nues  shibing  eastwards,  back  to     where  it  was  200  years  ago.  Recent  superpowers  seek  to  moderate  the  pace  of     change  but  the  reali0es  of  popula0on  and  resource  loca0ons  are  immoveable.    
  • 14. The  Human  Age     We  in  an  age  where  we  are  having  an  irrecoverable  long-­‐term  impact  on  the  planet.   The  Anthroprocene  is  the  era  when  many  geologically  significant  condi0ons  and   processes  are  profoundly  altered  by  human  ac0vi0es  –  and  it  is  underway.    
  • 16. Intra  City  CollaboraPon   As  ci0es  con0nue  to  grow  in  their  importance  and  wider  influence,  they  take  the     lead  on  integrated  innova0ons  and  new  developments  to  differen0ate  themselves     and  sustain  their  ability  to  aMract  residents,  visitors  and  commerce.    
  • 17. Connected  Systems   As  the  land  /  food  /  energy  /  water  nexus  comes  to  the  fore,  the  interconnec0ons     of  mul0ple  supply  and  demand  drivers  of  change  are  more  evident.  Water  and     food  security  join  energy  security  as  a  key  concern  for  major  urban  areas.    
  • 18. Supply  Webs   The  shib  from  centralised  produc0on  to  decentralised  manufacturing  drives     many  to  take  the  ‘smaller  and  distributed’  approach:  Global  supply  chains  are   replaced  by  more  regional,  consumer-­‐orientated  supply  webs  and  networks.    
  • 19. Air  Quality   Rising  air  pollu0on  in  many  emerging  ci0es  is  killing  people  and  becomes     the  visible  catalyst  for  changing  mind-­‐sets.  It  drives  public  support  for  new     policies  across  health,  energy,  transporta0on  and  urban  design.    
  • 20. Autonomous  Transport   The  shib  to  fully  autonomous  transport  is  an  evolu0on  via  truck  platoons  on     highways  and  small  electric  urban  delivery  pods.  Connected  cars  create  the  network   and  test  the  technologies  for  the  eventual  revolu0onary  driverless  experience.    
  • 21. Food  Waste   The  30-­‐50%  of  food  wasted  either  in  the  supply  chain  or  in  consump0on  could  feed   another  3  billion  every  day.  Focus  is  on  using  data  to  op0mise  distribu0on  and     storage  in  developing  countries  and  enabling  beMer  consumer  informa0on  in  others.    
  • 22. Healthcare  Systemic  Shock   The  escala0ng  cost  of  healthcare  in  some  countries  is  further  stressed  by  suppor0ng   aging  and  obesity.  Spending  20%  of  GDP  on  healthcare  is  seen  as  unsustainable     so  hard  decisions  are  taken  around  personal  budgets  and  societal  priori0es.    
  • 23. Deeper  CollaboraPon   Partnerships  shib  to  become  more  dynamic,  agile,  long-­‐term,  democra0sed  and     mul0-­‐party  collabora0ons.  Compe0tor  alliances  and  wider  public  par0cipa0on  drive   regulators  to  create  new  legal  frameworks  for  open,  empathe0c  collabora0on.      
  • 25. The  Increasing  Value  of  Data   As  organisa0ons  grab  more  data,  it  becomes  a  currency  with  a  value  and  a  price:     It  therefore  requires  marketplaces  –  transparent  ecosystems  for  trading  data    -­‐  so  anything  that  is  informa0on  is  represented  in  data  marketplaces.      
  • 26. Data  Ownership   Individuals  recognize  the  value  of  their  digital  shadows,  privacy  agents  and  data   brokers  curate  clients’  data  sets  while  personal  data  stores  give  us  transparent  control   of  our  informa0on:  We  retain  more  ownership  of  our  data  and  opt  to  share  it.    
  • 27. The  Changing  Nature  of  Privacy   More  interna0onal  frameworks  seek  to  govern  the  Internet,  protect  the  vulnerable   and  secure  personal  data:  The  balance  between  government  protec0on,  security,   personal  privacy  and  public  good  is  an  increasingly  poli0cal  issue.      
  • 28. ShiWing  Public  PercepPons  of  Privacy   Privacy  becomes  a  mainstream  issue  with  ci0zens  more  aware  of  how  their     data  is  being  used.  What  is  private  and  what  is  public  blurs  but  many  seek     to  have  greater  influence  over  how  their  data  is  collected  and  used.    
  • 29. Managing  Data  Risk   In  an  increasingly  connected  world,  risks  also  rise.  Protec0on  against  hacking,     cyber-­‐aMacks,  fraud  and  counterfei0ng  all  drive  greater  security,  data  management     and  regula0on  -­‐  but  this  is  balanced  by  the  pull  of  convenience  and  data  sharing.      
  • 30. New  Social  Models  and  Data  Behaviours   With  more  open  data  generated  by  governments,  individuals  and  organisa0ons,     many  focus  their  resources  on  combining  and  mining  disparate  data  sets  to     highlight  and  act  on  opportuni0es  for  posi0ve  social  change.      
  • 31. Privacy  for  OrganisaPons   As  privacy  becomes  ever  more  present  in  the  corporate  risk  profile,  trust     is  ever  more  easily  lost.  Being  proac0ve  in  dialogue  with  both  regulators     and  the  public  becomes  a  priority  for  many  leading  organisa0ons.    
  • 32. Privacy  RegulaPon   The  push  towards  global  standards,  protocols  and  greater  transparency     is  a  focus  for  many  na0ons,  but  others  choose  to  opt-­‐out  of     interna0onal  agreements  and  go  their  own  way.      
  • 33. Ethical  Machines   Machines  are  as  smart  as  humans  as  automa0on  spreads  beyond  trading  and  drones   to  driverless  cars  and  managing  systemic  risk.  As  we  approach  technology  singularity,   autonomous  robots  and  algorithms  make  ethical  judgments  that  impact  life  or  death.    
  • 34. Greater  Transparency   Transparency  becomes  a  catalyst  for  change  and  a  baMleground  for  reputa0on   enhancement.  Societal  and  consumers’  expecta0ons  of  more  open  visibility  of   corporate  and  government  ac0vi0es  start  to  balance  informa0on  asymmetry.      
  • 35. Truth  and  Illusion   As  authors  become  more  numerous,  the  nature  of  who  we  trust  and  why  con0nues     to  evolve.  Credible  sources  are  prized  and  help  us  to  priori0se  true  insight  above   informa0on  overload.  We  increasingly  seek  to  clarify  veracity.        
  • 36. Enhanced  Performance   The  widespread  adop0on  of  wearables,  implants  and  greater  connec0vity  to     ever  more  data,  enables  some  of  us  to  gain  advantage  over  others  by     improving  our  performance  beyond  our  natural,  gene0c  capability.    
  • 38. Inequality  of  Access   Views  of  the  widening  gaps  between  the  ‘haves  and  have-­‐nots’  extend  beyond  wealth   inequality  to  cover  access  to  water,  healthcare,  educa0on  and  digital  connec0vity.     We  increasingly  see  access  inequality  as  a  common  social  challenge.    
  • 39. Rising  Youth  Unemployment   With  unemployment  rates  already  over  50%  in  some  na0ons,  access  to  work  is  a  rising   barrier  to  many.  Especially  across  North  Africa,  the  Middle  East  and  southern  Europe,   a  lost  genera0on  of  100m  fails  to  connect  with  and  gain  from  global  growth.    
  • 40. Mass  Engagement   As  the  public  voice  becomes  easier  to  access  and  harder  to  suppress,  leaders     need  to  engage  to  create,  develop,  secure  and  maintain  legi0macy  for  their     ini0a0ves  and  policies  –  so  further  reducing  their  hierarchical  power.    
  • 41. Democracy  Challenge   While  many  con0nue  to  defend  the  principles  and  benefits  of  democracy,  some     see  increasing  signs  of  challenge  to  it  as  it  fails  to  address  some  of  the  major   challenges  facing  the  world.  Alterna0ves  are  more  ac0vely  explored.    
  • 42. Shrinking  Middle   We  see  the  decline  of  middle-­‐men,  middle  classes  and  mid-­‐sized  companies     as  value  chains  reform,  personalisa0on  rises  and  assets  are  shared  while     smaller  networked  organisa0ons  achieve  greater  reach  and  agility.    
  • 43. Buying  Out   People  living  off-­‐grid,  increasingly  by  choice,  creates  greater  societal  division     and  strain  as  well  as  new  commercial  opportuni0es.  Independence  from     government  and  energy  networks  and  the  rise  of  new  tribes  fuel  this  shib.    
  • 44. EducaPon  RevoluPon   Networked  schools  and  learning  plaSorms  encourage  self-­‐organised  educa0on     for  all.  Teachers  provide  prompts,  not  answers,  and  help  students  learn  from     one  another.  Non-­‐linear  high  content  learning  becomes  the  global  norm.      
  • 45. Caring  For  Those  LeW  Behind   Although  significant  progress  has  been  made,  millions  of  people  con0nue  to  be  leb   behind  from  mainsteam  progress  -­‐  especially  the  poorest  and  those  disadvantaged   because  of  their  sex,  age,  disability,  ethnicity  or  geographic  loca0on.    
  • 46. Transport  Access   Transport  is  an  influencer  of  society  and  is  undergoing  a  transi0on  centred  less  on   vehicles  -­‐  specifically  the  car  -­‐  and  more  on  the  mix  of  integrated  transport  op0ons,   proximity  of  online  availability  to  the  goods  and  services  that  society  demands.    
  • 47. Mental  Health   The  visible  impact  and  cost  of  mental  health  drives  changes  in  social  ajtudes     and  wider  healthcare  support.  New  treatment  approaches  are  coupled  with     the  decline  of  s0gma  in  many  circles  around  mental  illness  and  its  effects.    
  • 49. Housing  Everyone   Mass  migra0on  and  localised  popula0on  explosions  drive  up  the  cost  of  both     housing  access  and  home  ownership.  In  many  ci0es,  this  leads  to  the  development     of  new  living  spaces  and  ownership  models  that  try  to  accommodate  more  of  us.      
  • 50. Unchartered  Waters   The  issues  facing  oceans  have  led  to  the  establishment  of  a  UN  Sustainable   Development  Goal  dedicated  to  ocean  conserva0on.  As  problems  become  more   visible  to  many  we  will  see  increased  recogni0on  of  the  need  for  beMer  governance.      
  • 51. Infrastructure  Deficit   Infrastructure  again  becomes  a  source  of  compe00ve  advantage.  Emerging  economies   invest  heavily  in  new  railroads  and  highways  to  facilitate  more  effec0ve  movement  of   people  and  goods,  while  developed  na0ons  suffer  from  poor  upkeep  of  the  legacy.    
  • 52. Dispersed  Tribes   Globalisa0on,  greater  connec0vity  and  ‘informa0on  at  your  finger0ps’  help     more  individuals  and  industries  share  knowledge  and  work  collabora0vely.     The  next  genera0on  of  workers  lead  a  more  transient  and  nomadic  life.    
  • 53. Built-­‐In  Flexibility   Cri0cal  infrastructure  is  both  smarter  and  inherently  adaptable,     accommoda0ng  mul0ple  use  op0ons,  changing  business  models  and     open  networks.  Buildings  have  future  flexibility  built-­‐in.    
  • 54. CiPes  as  Products   The  most  successful  ci0es  are  specifically  designed  around  the  desires  and     needs  of  their  increasingly  empowered  ci0zens  who,  in  turn,  expect  a  healthily,   personalised  and  meaningful  rela0onship  with  their  urban  environment.    
  • 55. Off-­‐Planet  Living   Rapid  technological  advances,  coupled  with  the  ambi0ons  of  emerging  powers  and   wealthy  individuals,  lead  to  a  new  race  to  colonise  space.  A  priority  in  this  is     long-­‐term  habita0on  on  Mars  as  the  seed  for  a  future  New  World  migra0on.    
  • 56. Nature  Biodiversity   The  global  biodiversity  decline  will  con0nue  unless  ac0ons  are  taken  on  a  significant   scale.  We  will  see  greater  focus  on  understanding  the  impact  and  so  pujng  in  place   na0onal  plans  to  protect  and  restore  biodiversity  -­‐  but  will  it  be  enough?    
  • 57. Simple  Tale  of  Country  Folk   For  some,  increasing  urbanisa0on  leads  to  a  growing  nostalgia  for  rural  life.     Sani0sed  ‘nature’  is  recreated  in  the  city  while  the  countryside  is  leb  to  large-­‐scale   farmers,  the  weak,  the  elderly  and  those  who  can  afford  to  recreate  arcadia.    
  • 58. Basic  SanitaPon   Despite  major  ini0a0ves,  basic  sanita0on  is  a  gap  for  many  na0ons  and  prevents     wider  social  progress:  Female  educa0on  stops  at  puberty,  open  public  defeca0on     con0nues,  water  is  contaminated  and  overall  public  health  suffers  as  a  consequence.    
  • 59. Preparing  for  Resilience   As  we  move  forward  wider  recogni0on  of  adapta0on  to  climate  change  plays     an  increasingly  important  role  in  defining  and  shaping  both  governmental     and  business  ajtudes  and  risk  strategies.    
  • 60. AcceleraPng  Displacement   A  faster  changing  climate  and  rapidly  increasing  inequali0es  of  opportunity  add     to  conflict  as  s0mulus  for  mass  migra0on  north  at  an  unprecedented  scale.     Over  1  billion  are  on  the  move  over  the  next  20  years.    
  • 62. Social  CoagulaPon   Geographically  disparate  groups  (re)connect  to  reinforce  ideas  and  exclude     others  -­‐  crea0ng  opportuni0es  to  reinforce  ideas  and  normalise  ac0ons     which  otherwise  might  seem  extreme  as  they  grow  more  powerful.    
  • 63. Urban  Obesity   Mass  urbanisa0on,  reduced  ac0vity  and  poor  diets  are  accelera0ng  the  rise  of  obesity.   As  half  the  global  popula0on  is  overweight,  levels  of  obesity  in  most  ci0es  are  growing   fast  and  the  associated  healthcare  burden  will  soon  account  for  5%  of  global  GDP.    
  • 64. Working  Longer   For  those  who  have  inadequate  re0rement  savings,  the  most  obvious     solu0on  is  to  work  longer.  One  major  poten0al  barrier,  however,     is  that  employers  remain  ambivalent  about  older  workers.      
  • 65. Agelessness   Culture  catches  up  with  demographics  and  age-­‐based  limita0ons  fade.  New   opportuni0es  for  older  people  to  par0cipate  in  society  emerge,  although  many  are   only  available  to  the  healthy  and  wealthy,  crea0ng  a  new  set  of  challenges.    
  • 66. Aging  in  Community   Individuals,  families  as  well  as  healthcare  payers  desire  to  keep  older     people  living  healthy  and  independent  loner.  This  requires  upgraded  infrastructure,   transporta0on  systems  and  thoughSul  products  and  services.      
  • 67. Care  for  the  Aging   As  the  popula0on  ages,  the  healthcare  sector  changes  the  way  in  which  it  delivers   support,  with  more  coordina0on  among  service  providers  and  more     in-­‐home  care.  There  is  also  a  frank  conversa0on  about  people’s  “right  to  die”.      
  • 68. The  Age  of  Women   In  many  regions,  women  have  greater  control,  influence  and  increased  leadership   par0cipa0on.  This  changes  decision-­‐making,  strengthens  the  representa0on     of  the  feminine  view  and  helps  to  drive  more  balanced  ac0ons.    
  • 69. Finding  Hope   Despite  desperate  hardship  and  widespread  expecta0ons  of  social  and  environmental   disasters,  the  belief  in  human  endeavour  remains.  Many  think  that  the  solu0ons  for   our  current  challenges  are  at  our  finger0ps  –  but  will  they  benefit  everyone?    
  • 70. Faith  and  IdenPty   As  faith  evolves  to  encompass  greater  geographical  diversity,  new  sub-­‐religions  and     a  rekindling  of  tradi0onal  belief  systems,  it  becomes  more  significant  as  part  of     some  people’s  iden0ty  –  and  stronger  than  ci0zenship  and  na0onal  iden0ty.      
  • 72. New  World  Order   As  demographic  shibs,  new  alliances  and  economic  challenges  re-­‐align  global     power  and  influence,  new  leaders  emerge  and  control  in  the  world  changes     in  favour  of  some  -­‐  but  with  others  s0ll  holding  the  balance.      
  • 73. Standards  ProtecPng  Trade   Global  and  regional  standards  are  used  as  a  tool  of  trade  protec0onism  within  specific   sectors  and  markets.  Locally  focused  regula0ons  and  interna0onal  protocols  favour   both  mul0na0onals  and  incumbents  but  are  barriers  to  new  exporters.      
  • 74. Africa  Growth   Despite  concerns  around  governance  and  corrup0on,  the  aMrac0on  of  rising   popula0ons,  a  growing  workforce,  500m  new  middle  class  consumers  and  con0nued   resource  supplies  aMract  mul0ple  global  brands  to  make  Africa  the  #1  target  market.    
  • 75. Cyber  Terrorism   Catastrophe-­‐driven  change  is  a  func0on  of  21st  century  living,  par0cularly  with  respect   to  cyber  threats  to  society  and  commerce.  The  race  is  on  to  see  if  we  will  contribute   effec0vely  in  these  areas  or  require  disaster  to  spark  our  collec0ve  response.      
  • 76. Natural  Resource  Wars   Resource  scarcity  intensifies  old  conflicts  and  defines  new  ones.     Natural  assets  again  become  the  focal  point  for  military  ac0ons  as     na0ons  seek  to  protect  and  access  food,  water,  minerals  and  land.      
  • 77. SPll  Being  Stupid   Despite  a  beMer  understanding  of  the  long-­‐term  challenges  we  face,  we     individually  and  collec0vely  con0nue  to  make  decisions  that  may  make  sense     in  the  short-­‐term  -­‐  but  do  not  lead  to  beMer  longer-­‐term  consequences.        
  • 78. New  Walled  Gardens   While  Globalisa0on  has  enabled  many  to  explore  and  experience  different  countries   and  cultures,  some  start  to  build  virtual  and  physical  walls  to  keep  people  away.  The   intrusion  of  mass  visitors  is  tolerated  only  when  there  is  direct  economic  benefit.      
  • 79. Rise  of  the  Cult  of  China   As  China’s  economic  influence  on  the  world  increases  there  is  a  rise  in  the     cult  of  China  in  popular  imagina0ons  elsewhere.  Myths  of  hope  and  fear  will   proliferate  as  China’s  cultural  and  economic  influence  increase  hand-­‐in-­‐hand.      
  • 80. Eco-­‐China   China’s  ini0a0ve  to  reconnect  people  with  nature  and  create  an  eco-­‐civilisa0on     with  eco-­‐conscious  ci0zens,  businesses  and  leaders  could,  some  see,     provide  leadership  for  a  world  beyond  capitalism.      
  • 81. Purpose  of  Companies   Successful  organisa0ons  align  their  purpose  with  addressing  specific  societal  and   stakeholder  needs  and  move  beyond  just  focusing  on  crea0ng  shareholder  value.     A  mul0-­‐capital  approach  to  integrated  repor0ng  takes  hold  and  spreads.      
  • 82. Influence  of  Government   The  influence  of  na0onal  and  state  governments  recede  as  the  solu0ons     to  problems  are  solved  elsewhere.  Mul0na0onal  corpora0on  partnerships     and  global  NGO  bodies  increasingly  set  the  direc0on  of  travel.      
  • 83. Out  of  Sight   Criminals  and  non-­‐criminals  alike  are  moving  from  the  public  and  personal  spaces  to   the  anonymous  and  impersonal  spaces  of  the  dark  net.  Anonymity  is  aMrac0ve  to   many  but  many  of  the  shibing  sub-­‐cultures  are  increasingly  difficult  to  access.        
  • 85. Global  Skill  ConcentraPons   Localised  needs  for  specialist  skills  drive  greater  white-­‐collar  migra0on  leading  to   more  geographic  concentra0on  of  skills  in  global  hubs.  High  skill  /  high  reward   opportuni0es  aMract  a  select  nomadic  group  who  move  ahead  of  the  mainstream.      
  • 86. Speed  to  Scale   Greater  global  connec0vity,  growing  average  consumer  wealth,  broader  reach     and  the  adop0on  of  standard  plaSorms  all  combine  to  accelerate  the     0me  to  1bn  customers  for  start-­‐ups  and  new  corporate  ventures  alike.      
  • 87. Human  Touch   As  service  provision  and  consump0on  becomes  ever  more  digital,  automated     and  algorithmic,  those  brands  that  can  offer  more  emo0onal  engagement     and  human  to  human  contact  become  increasingly  aMrac0ve.      
  • 88. Full  Cost   The  next  decade  will  see  an  increasing  requirement  for  business  to  pay  the  full  cost  of   ac0vi0es  leading  to  a  reassessment  of  risk,  return  and  the  rela0onship  between   people,  planet  and  profit.  Surprisingly  this  may  be  accelerated  by  ini0a0ves  in  China.    
  • 89. Brand  vs.  Pla_orm   Digital  social  plaSorms  precipitate  new  business  to  consumer  rela0onships,     many  involving  small  private  groups  of  peer  consumers.  New  plaSorms     act  as  aggregators  and  intermediaries  between  consumers  and  brands.    
  • 90. The  Sharing  Economy   Increasing  collabora0on  drives  companies  to  re-­‐organise  based  on  social  networks.   The  sharing  economy  changes  the  shape  of  many  organisa0ons,  but  the  shib  in     the  role  of  the  company  from  employer  to  facilitator  challenges  many.    
  • 91. Dynamic  Pricing   Big  Data  and  predic0ve  analy0cs  help  to  set  pricing  at  a  more  granular  level  based  on   customer  demand  and  supply  informa0on.  This  enables  providers  to  re-­‐price  millions   of  products  in  real-­‐0me,  taking  advantage  of  greater  transparency  of  cost  and  value.      
  • 92. Embracing  DisrupPon   While  some  mul0na0onals  con0nue  to  block  change  and  seek  to  maintain  the     status  quo,  other  large  companies  proac0vely  drive  and  embrace  change     –  increasingly  using  proac0ve  market  disrup0on  as  a  target  business  model.    
  • 93. The  Li`le  Things   A  deeper  and  wider  understanding  of  the  major  challenges  helps  more  of  us  to   iden0fy  the  liMle  things  that  can  make  a  big  difference  -­‐  with  greater  sharing     and  collabora0on  amplifying  the  impact  and  so  enabling  change  at  scale.    
  • 94. Standards  Driving  InnovaPon   Across  key  areas  standards  increasingly  drive  innova0on.  From  sustainability  metrics   for  new  ci0es  in  China  to  Formula  E  driving  developments  in  the  automo0ve  sector,   we  will  see  new  a  rab  of  innova0ons  that  evolve  in  response  to  proac0ve  regula0on.    
  • 95. Digital  Money   Cash  is  gradually  replaced  by  digital  money  providing  consumers  with  more   convenience  and  choice  –  and  organisa0ons  with  lower  cost  transac0ons.    Wider   adop0on  enables  new  offers  to  proliferate  –  including  in  the  black  economy.        
  • 96. OrganisaPon  3.0   New  forms  of  flaMer,  project-­‐based,  collabora0ve,  virtual,  informal     organisa0ons  dominate  -­‐  enabled  by  technology  and  a  global  mobile  workforce.     As  such  the  nature  of  work  and  the  role  of  organisa0on  itself  blurs.    
  • 97. Energy  Storage   We  will  see  substan0al  improvements  in  energy  storage  leading  to  accelerated     growth  in  renewable  energy,  especially  solar  power,  with  the  adop0on  of  smart     grids  and  micro-­‐grids  enabling  the  long-­‐term  transforma0on  of  the  energy  system.    
  • 98. Currencies  of  Meaning   New  trusted  currencies  of  exchange  and  meaning  emerge  to  beMer  facilitate   transac0ons,  trade,  authen0ca0on  and  valida0on.  Money  as  a  means  of  exchange  is   complemented  by  new  and  tradi0onal  system  to  which  we  aMach  greater  significance.    
  • 99. Last  Mile  Delivery     Seamless,  integrated  and  shared  last-­‐mile  delivery  replaces  inefficient  compe00on   and  duplica0on  of  goods  distribu0on:  Greater  efficiency  in  moving  things  is  as   important  as  efficiency  in  moving  people  and  so  a  major  focus  for  innova0on.    
  • 100. CreaPve  Economies   Mee0ng  the  challenges  of  the  21st  century  will  require  new  ways  of  thinking  in  ways   that  connect  culture,  economics  and  technology  a  deliver  the  “crea0ve  economy”   based  on  collabora0on,  cri0cal  thinking,  crea0vity,  entrepreneurship  and  adaptability.    
  • 101. Smart  Resource  AllocaPon   More  open  and  shared  data  drives  beMer  predic0ve  storage  and  distribu0on  of   resources.  Smarter  distribu0on  networks  enhance  and  replace  exis0ng  reac0ve   systems  and  seek  to  rebalance  supply  to  avoid  glut  and  scarcity.      
  • 102. Curators  and  Coaches   Smarter  mobile  technology  and  increasing  automa0on  redefine  professional     roles  -­‐  turning  teachers,  doctors  and  lawyers  into  coaches  and  mentors  as     individuals  of  all  ages  increasingly  navigate  connected  pathways.    
  • 104. Some  QuesPons   We  have  curated  these  86  drab  issues  out  of  over  750  insights  gained  from   100+  discussions  around  the  world.  We  may  not  have  covered  everything  and   may  have  included  things  we  should  not?     Four  QuesPons  for  you:     1.  Which  of  these  issues  are  the  most  important  for  you?   2.  What  is  missing  from  this  view  that  ought  to  be  included?   3.  Do  the  groups  make  sense  and  if  not  what  should  we  change?   4.  Are  there  images  that  don’t  work  for  you  and  what  would  be  beMer?   Let  us  know  your  views  on  feedback@futureagenda.org    
  • 105. Future  Agenda   84  Brook  Street   London   W1K  5EH   +44  203  0088  141   futureagenda.org   The  world’s  leading  open  foresight  program   What  do  you  think?   Join  In  |  Add  your  views  into  the  mix     www.futureagenda.org