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Deep Product Design (James Archer)

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Publié le

https://futureinsightslive.com/las-vegas-2015/

Design is a disciplined approach to problem-solving that can radically transform how your customers (and employees) feel and behave. There's a common misconception that design is about 'making it pretty', causing companies to miss countless opportunities to become more productive, successful, and profitable. In this talk James will show you what design really is, how it works, and how anyone—not just designers—can use it to built a stronger company.

Publié dans : Design, Technologie
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Deep Product Design (James Archer)

  1. Deep Product Design Shaping Customer Behavior through Carefully-Crafted Experiences Future Insights Live, June 2015 James Archer (@jamesarcher)
  2. @jamesarcher
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  19. @jamesarcher
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  21. @jamesarcher
  22. @jamesarcher
  23. Good design is good business. @jamesarcher
  24. @jamesarcher
  25. Every dollar invested in ease of use returns $10 to $100. (Source: IBM) @jamesarcher
  26. @jamesarcher
  27. @jamesarcher
  28. @jamesarcher
  29. @jamesarcher
  30. SynergyCo @jamesarcher
  31. $100 million/year revenue @jamesarcher
  32. @jamesarcher
  33. “We think the site just needs a fresh coat of paint.” @jamesarcher
  34. Site messaging is unclear. @jamesarcher
  35. Pricing is confusing. @jamesarcher
  36. Site doesn’t give the user enough information to be willing to commit to buying. @jamesarcher
  37. Site talks about quality but doesn’t demonstrate it. @jamesarcher
  38. No clear calls to action or lead capture opportunities. @jamesarcher
  39. Contact form is difficult to find. @jamesarcher
  40. Using advertising to make up for weak customer interest. @jamesarcher
  41. @jamesarcher
  42. “It’s already built…we just need someone to make it pretty.” @jamesarcher
  43. User has to go through training before they can use the app. @jamesarcher
  44. Common user goals require too many clicks to complete. @jamesarcher
  45. Important information isn’t given high enough visibility. @jamesarcher
  46. User doesn’t understand the full value of the product. @jamesarcher
  47. Product doesn’t provide feedback on user actions. @jamesarcher
  48. Displays error messages instead of interpreting user input. @jamesarcher
  49. Users have an underlying sense of confusion or frustration when using the product. @jamesarcher
  50. High user abandonment. @jamesarcher
  51. Low word-of-mouth referral rate. @jamesarcher
  52. @jamesarcher
  53. Losing existing users. Losing potential users.
 Losing potential referrals. Losing perceived value. Losing reputation. Losing search ranking. @jamesarcher
  54. @jamesarcher
  55. $100 million revenue ($100 billion potential revenue) @jamesarcher
  56. start end 15° (8%) end 60 miles 15 miles @jamesarcher
  57. start end $1.2M @jamesarcher
  58. @jamesarcher
  59. start end $1.2M end 15° (8%) $300k @jamesarcher
  60. @jamesarcher
  61. start end $1.2M end 15° (8%) $300k @jamesarcher
  62. start end $1.2M end 90° (50%) $1.8M @jamesarcher
  63. “Nothing is more expensive than a cheap lawyer” @jamesarcher
  64. “Nothing is more expensive than a cheap designer.” @jamesarcher
  65. @jamesarcher
  66. Design isn’t what you think it is. @jamesarcher
  67. @jamesarcher
  68. @jamesarcher
  69. “Uggghhhhhhh.…” @jamesarcher
  70. “You’ve got to be kidding me.…” @jamesarcher
  71. “Oh, come on!” @jamesarcher
  72. @jamesarcher
  73. Design isn’t decoration. @jamesarcher
  74. Design isn’t decoration. Design is problem solving. @jamesarcher
  75. @jamesarcher
  76. Design isn’t art. @jamesarcher
  77. Design isn’t art. Design is results. @jamesarcher
  78. Design isn’t opinion. @jamesarcher
  79. Design isn’t opinion. Design is proven. @jamesarcher
  80. @jamesarcher
  81. @jamesarcher
  82. @jamesarcher
  83. @jamesarcher
  84. @jamesarcher
  85. @jamesarcher
  86. @jamesarcher
  87. @jamesarcher
  88. @jamesarcher
  89. Source: Luke Wroblewski, “Obvious Always Wins” (http://www.lukew.com/ff/entry.asp?1945) @jamesarcher
  90. Source: Luke Wroblewski, “Obvious Always Wins” (http://www.lukew.com/ff/entry.asp?1945) @jamesarcher
  91. Source: Luke Wroblewski, “Obvious Always Wins” (http://www.lukew.com/ff/entry.asp?1945) @jamesarcher
  92. Source: Luke Wroblewski, “Obvious Always Wins” (http://www.lukew.com/ff/entry.asp?1945) @jamesarcher
  93. @jamesarcher
  94. @jamesarcher
  95. @jamesarcher
  96. Design isn’t magical. @jamesarcher
  97. Design isn’t magical. Design is methodical. @jamesarcher
  98. Prototype experience, interaction, visual design, language, implementation, etc. Study assumptions, goals, perception, emotions, frustrations, etc. Empathize models, stories, personas, values, priorities, etc. @jamesarcher
  99. Design = empathy @jamesarcher
  100. @jamesarcher
  101. “The main tenet of design thinking is empathy for the people you’re trying to design for.” @jamesarcher
  102. @jamesarcher
  103. “The responsibility of the designer is to step out of their own perspective, to really exercise their empathy.” @jamesarcher
  104. @jamesarcher
  105. “What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy.” @jamesarcher
  106. @jamesarcher
  107. @jamesarcher
  108. “On the altar of action orientation and tough-mindedness, we’ve sacrificed the fundamentally human quality of empathy.” @jamesarcher
  109. It’s not “user-centered design” until you prioritize the user. @jamesarcher
  110. It’s not “user experience design” until you design for the user. @jamesarcher
  111. @jamesarcher #humanUX
  112. @jamesarcher #humanUX @jamesarcher
  113. @jamesarcher #humanUX @jamesarcher
  114. @jamesarcher #humanUX @jamesarcher
  115. @jamesarcher
  116. Prototype experience, interaction, visual design, language, implementation, etc. Study assumptions, goals, perception, emotions, frustrations, etc. Empathize models, stories, personas, values, priorities, etc. @jamesarcher
  117. Intuitiveness Comfort Functionality Efficiency Delight @jamesarcher
  118. A B B @jamesarcher
  119. A C B m 6 ॐ Study & Empathize @jamesarcher
  120. Q: How many designers does it take to put in a lightbulb? A: Why a lightbulb? @jamesarcher
  121. A C B m 6 ॐ Study & Empathize 6 @jamesarcher
  122. Design isn’t magical. Design is methodical. @jamesarcher
  123. Design is a team sport. @jamesarcher
  124. Design is too important to be left to designers. @jamesarcher
  125. There’s no room for ego in great design. @jamesarcher
  126. @jamesarcher
  127. Good design is good business. @jamesarcher
  128. “Nothing is more expensive than a cheap designer.” @jamesarcher
  129. Design isn’t what you think it is. @jamesarcher
  130. Design isn’t decoration. Design is problem solving. @jamesarcher
  131. Design isn’t art. Design is results. @jamesarcher
  132. Design isn’t opinion. Design is proven. @jamesarcher
  133. Design isn’t magical. Design is methodical. @jamesarcher
  134. Prototype experience, interaction, visual design, language, implementation, etc. Study assumptions, goals, perception, emotions, frustrations, etc. Empathize models, stories, personas, values, priorities, etc. @jamesarcher
  135. Intuitiveness Comfort Functionality Efficiency Delight @jamesarcher
  136. A C B m 6 ॐ Study & Empathize 6 @jamesarcher
  137. Design is a team sport. @jamesarcher
  138. Design = empathy @jamesarcher
  139. @crowdfavorite | crowdfavorite.com @fortydesign | forty.co @jamesarcher jamesarcher.me james@jamesarcher.me
  140. http://deep.design
  141. @jamesarcher jamesarcher.me james@jamesarcher.me @fortydesign http://forty.co @crowdfavorite http://crowdfavorite.com http://deep.design Questions?

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