This document discusses business ethics and provides guidance on developing ethical behavior. It defines values, beliefs, and ethics, and explains how an individual's values and ethics can influence their behavior and impact others. The document also outlines techniques for behaving ethically in business, including developing codes of ethics, using ethical decision-making rules, training employees, and establishing formal protections like ethics committees. The overall message is that fostering ethical behavior requires reflection on one's own values and managing potential conflicts between personal ethics and workplace practices.