Svedka Powerpoint Presentation
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The document discusses the vodka brand Svedka and its marketing challenges. Svedka is a Swedish vodka introduced in the US in 1999 that is known for its quality and affordable price point. However, its recent futuristic advertising campaign featuring a robot was received negatively. The document then presents a strategic plan and creative brief for a new marketing campaign to increase awareness and sales of Svedka through more positive and responsible messaging.
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“What-to-do”
“Testing-to-do”
“How-to-do”
“Who-does-it”
Transferable Skills: Overview
Transferable Skills: Sources
Transferable Skills: Categories
Transferable Skills: Goals
Transferable Skills: Criteria
Transferable Skills: Barriers
FIRST UP: AI: What You Need to Know
AI is Multi-Generational – kids with tablets to grannies with smart phones are on AI.
AI Has Zero Barriers to Entry – so may AI tools are free.
The AI Can Train You on How to Use It – imagine if a spreadsheet or word processor had done it
AI Add-Ons: Apps, Search, Development – as AI cuts across every domain.
AI Lifecycle: The idea appears. The invention is created. There is select access due to cost and who controls the invention. Then public access starts to take shape.
Media Hype happens. News Reports come out.
AI Adoption: The tech or software is labeled a fad. With time, it becomes a trend due to FOMO.
Utility and use-cases come to those participating. Then the Next
Generation of products come out. Final stage is it becomes mainstream (IE: the toaster in your kitchen).
Innovation Invites Investigation: Review the news headlines on these inventions. The headlines spoke of the risks, the dangers and how civilization would crumble. Things like Leonardo da Vinci’s Flying machines, Distance writing (the telegraph), Speaking telegraph (the phone), Horseless carriage, Electric lamp, Word processing, Spreadsheets, Electronic mail, Wireless Telephone and social media.
Dirk’s Demon to Toaster Cycle The idea that every demonized innovation or technology eventually becomes as ubiquitous as the lowly single-function bread toaster.
Innovation Lifecycle Gartner© Hype-Curve is explained with examples for where I think AI currently fits on the curve.
Beyond AI, there are Universal Options for Transferable Skills. Those include Budgets in general. This to seek out include Budget Management, Excel (Visualization, Report Automation), Accounting Software (Compliance), Profit and Loss (P&L) Responsibilities.
Oral Communication skills for things like Streams, Video Meetings, Presentations, F2F Meetings, 1 on 1 Coaching, Team Mentoring. Written skills help across Emails, Reports, Online Content, Policies & procedures and Learning & Development (L&D).
Negotiation is another transferable skills vertical anyone can focus. Find assignments (Work / Projects), managing Supplies (& Services), Pricing (Margins), Contract Terms (Legal Conditions).
Mastering Browser Tools for any browser such as Chrome / Fire Fox / Edge. There are features for Data Collection, Formatting, Research, Keyword Highlighting, Audio Readers, Note Taking, Tab Management, and Grammar are sampling.
Office 365 Skills for Word, PowerPoint, Excel, Teams, CoPilot, OneNote, OneDrive, Outlook are areas to skill up.
Video tools such as Zoom / Teams / Webex Skills for Set Ups, Audio, Camera, Chat, File Sharing, Backgrounds, Filters (Make-Up), Lighting.New Explore Careers and College Majors 2024.pdf
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdf
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
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太阳城娱乐【ac123.net】是一种充满悬念和刺激的扑克牌游戏，常见于赌场。游戏的核心在于比较手中牌的点数，以接近9点为目标。每局太阳城娱乐有三种投注选择：庄家、闲家和平局。玩家可以在这三者中选择其中之一进行投注。玩法简单直接，但胜负却十分难以预测，增加了游戏的刺激性。在赌场中，太阳城娱乐一直备受欢迎，吸引了众多玩家的参与。而对于投资者来说，关注太阳城娱乐游戏的流行度和赌场运营商的业绩可能会成为投资决策的参考。
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- 1. The Adverholics and PR Heads Proudly Present…
- 19. Price Difference 750 ml of Absolut: $20.49 750 ml of Smirnoff: $15.00 750 ml of Svedka: $11.69 High Low
- 22. Strategy -We want to make Svedka more distinct by using its name to give it identity; The sound and feeling of the words “Svedka Vodka” should have meaning and make the target audience feel like having a good time. -We will attach drinking Svedka to everyday life experiences such as playing video games, playing sports, hanging out with friends etc. -We will establish Svedka as a brand name -We are going to change the tagline -We will convey a message that is accessible to a wider audience -We will make Svedka more readily available
- 30. I’ve just got one question… ?
- 31. Yes?
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