Final Thoughts Social networking is still in its infancy, but it is definitely a Web phenomenon that deserves your attention. As we’ve seen, it is far bigger than a passing trend or technology flash in the pan—and its implications around connectivity, commerce, and community are far reaching and long-term. Microsoft established itself in the PC/Desktop age as a platform for other companies to expand the use of desktop operating systems—but today, the Web is replacing the PC/Desktop as the center of technological innovation. Industry leaders speak confidently about Web-based software and services that will make applications more scalable, personal, and portable. MySpace, Facebook, and LinkedIn are already being described as platforms and social utilities based on Web services that function across all networked devices.