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1 | Show Them The Money Advertising on social networking sites will become increasingly targeted and relevant in the next few years as advertisers learn how to use information from a user’s profile to craft better-targeted messages. Social advertising, formal mechanisms that allow users to endorse a certain company, product, service, or event; stands to emerge as the dominant source of revenue for social networks (and potentially for users, as well). Organizations will seek out ways to allow users to either actively or passively “endorse” their products and services through the social networking sphere.

Publié dans : Business, Technologie

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