1.
Chris Traendly
Frank Zemick
Xinzhou Du (Portia)
Xinxian Ni (Eva)

2.
 The LARGEST online social network by late
2007
 Experienced phenomenal growth
 Continued to add new features and
innovations

3.
 Facebook releases its Facebook Platform
 MySpace had to respond to the Facebook
threat.
Two options:
(1) Build our own proprietary platform
(2) Join OpenSocial

4.
Discussion Points
 More secure
 Differentiation
 Huge uncertainty
 Question

5.
 Information is more secure with
creation of own platform
 Joining Open Social
may pose a privacy
risk

6.
 Differentiate itself from Google with
creating their own platform
 Not be held to Google’s restraints
 Provide a better fit with My Space’s specific
requirements

7.
 Huge uncertainty with what Google’s Open
Social platform would look like
 The possibility of months before decisions
would be made
 The possibility that the platform would not
materialize at all.

8.
Q: Has money to cover the costs?
A: Fox Interactive turns annual profit; MySpace
revenue to top $800 million in fiscal 2008
(Larry Dignan)
News Corp loses $6.4 billion, but MySpace
revenue is flat in 2009 (Janet Thaeler)

9.
 There is a possibility that the
company’s valuable corporate data
may be under the control of the
outsourcing vendor.

10.
 Applications designed for OpenSocial would
work without any major modifications on
any other site that joined the project,
including competitors such as

11.
 My Space will incur huge costs to
develop their own platform.

12.
 My Space utilizing in-house
development they will make use of
various methodologies.