1. Keane – Audience Research
I have been looking though many of keane’s online sites to
see what support they have and where they are getting their
support. I have found that they have a wide range of
audience ages. But I have found there main target audience
are the ages between 20 and 30 as keane are more
connected with an younger age range as they had there
biggest hits in the in the past two decades even though they
have a connection with older ages as they are a typical
alternative rock band with very typical and common styles
of songs. The band has many fan sites and social media
accounts online and are very much supported and loved by
there fans. They seam to have a big following in America also
as many of there songs have appeared on many well known
TV programs and shows produced by some of Americas
leading broadcasting corporations such as Fox, ABC and this
as allowed the band to create a larger target audience and
has allowed there music to broaden and move into other
cultures and locations.
Keane are actually a very connected band and have really
used technology to their advantage using a range of
technical elements such as their website and social media
pages where they have used many feature such as videos,
blogs, pictures and forum pages to further reach and interact
with their fans. They do also have some common features
that artists tend to have such as there shop and merchandise
page and personalized apps that again have a advertising
element to them but also a more engaged personalized touch
for their fans which helps the band to reach more people as
more and more fans will be turning to the likes of iPhones
and I pads and even android market phones and devices
where app’s are popular but there are also creating a brand
identity in the way they are selling themselves and the style
and image they are using to promote their music. What I

2. have seen of the keane fan sites shows me that they have a
very strong following, the sites are very factual and straight
forward and mature which in a way fits the style of the band
and I think the way that the band would like to be seen. I
believe that this band will continue to do well because I
really feel that it has a solid fan base. The band as continued
to go in the right direction with their latest album ‘strange
land’ being their most successful yet and there is a argument
that I has actually attracted more people to the band
because of there music and related genre.
Below are some images of sites that I have had a look at
white researching their impact in the music industry and
how they promote themselves to their chosen target
audience.