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Introduction to Marketing Communication

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Introduction to Marketing Communication

  1. 1. Career Talks Gab Billones Founder Y-loop Digital
  2. 2. "Whatever you decide to do, make sure it makes you happy." — Paulo Coelho
  3. 3. Do you have a career plan?
  4. 4. What are your plans?
  5. 5. What college degree program will you take?
  6. 6. Today were going to talk about 1 Marketing Communication 2 Public Relation
  7. 7. What is Marketing Communication? 1
  8. 8. Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market.
  9. 9. Marketing communication includes: advertising direct marketing branding packaging your online presence printed materials PR activities sales presentations sponsorships trade show appearances and more.
  10. 10. Marketing communication objectives Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.
  11. 11. Creating preference is often a longer-term effort that aims at using communication tools to help position your product or company in the minds of the target customer. Creating Preference Positioning and building a brand takes time and requires a certain consistency (not just in the communication efforts themselves, but also in regards to the core elements of product, pricing, and distribution) and therefore represents a significant commitment for the company.
  12. 12. Shortening the sales cycle means assisting your sales and channel partners in their efforts to identify, engage and deliver a customer. Understanding the customer’s buying process brings critical insight into how one can shorten the sales cycle. Shortening the sales cycle
  13. 13. Promote our products and services during events Coordinate the design of promotional material and distribute in online and offline channels Advertise our company and products/services on various media Plan interviews and press conferences Produce marketing copy for our website Craft and send regular newsletters with company updates Track ROI for marketing campaigns Join social media groups and professional platforms to discuss industry-related topics Monitor corporate website and social media pages and address clients’ queries Network with industry experts and potential clients to drive brand awareness Gather customer feedback to inform sales and product teams Job responsibility of Marketing Communication Professionals
  14. 14. Years of industry experience 3-5 of related experience is highly preferred.
  15. 15. Marketing Communications Specialist Average Salary in Ph The average salary for a Marketing Communications Specialist is ₱339,000
  16. 16. Marketing Communications Required Skills/Abilities: Proven work experience as a Marketing Communications Specialist or similar role Familiarity with B2B and B2C advertising campaigns Hands-on experience with web content management tools, like WordPress Proficiency in MS Office Knowledge of SEO and Google Analytics Experience with marketing campaigns on social media Excellent verbal and written communication skills Good presentation skills BSc in Marketing, Communications, Public Relations or relevant field
  17. 17. Advice for MarCom Graduates 1. Know Yourself and What You Want in a Job 2. Perfect Your Writing and Researching Skills 3. Become a ‘Non-templated’ Thinker 5. Network In-Person and Virtually 7. Differentiate Yourself—Even if You’re Just Starting Out 6. Practice Your Interviewing Skills 4. Burnish Your Job Search Documents
  18. 18. Why should you consider a career in marketing communications?
  19. 19. Marketing communications is an outstanding career path to consider as it is a growing field and offers a variety of job options.
  20. 20. Typically, jobs in the field of marketing communication involve the sale or marketing of a product or service in the forms of both written and verbal communication.
  21. 21. Opportunities in marketing communication might include public relations, web content curation and design, social media strategy, advertising, and more.
  22. 22. What is Public Relations? 2
  23. 23. “a strategic communication process that builds mutually beneficial relationships between organizations and their publics,”
  24. 24. adding that “public relations is about influencing, engaging, and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.”
  25. 25. Some of the common steps to becoming a successful PR professional include: Finishing high school and applying to a college or university with a communication or media studies major Interning with a PR firm or in an organization’s PR department Completing a bachelor’s degree with a major in communication or communication studies Completing a master’s in public relations or a master’s in communication with a pubic relations specialization program
  26. 26. Some of the professional skills and technical proficiencies that are important in the field of PR: Verbal communication and public speaking skills Professional writing skills Visual presentation skills Active listening and social perceptiveness Web design Graphics and photo imaging tools Traditional and emerging media technologies Database systems Media research and analytics methods Strategic marketing Social media strategy Crisis and change management Brand and reputation management
  27. 27. Why should you consider a career in Public Relations?
  28. 28. Fast Paced and Energetic
  29. 29. Variety of Responsibility
  30. 30. Enhancing Your Skills
  31. 31. For People Who Love Writing
  32. 32. Networking
  33. 33. It’s not what you achieve, it’s what you overcome. That’s what defines your career. — Carlton Fisk
  34. 34. Any Questions?
  35. 35. Let's Connect! Facebook: Gab Billones Twitter: /Gab_Billones Instagram: /gabbillones