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Content ist King.    Wie Sie mit Social Media undeinem Corporate Blog mehr verkaufen.           Speaker: Gabriel Rath     ...
Gabriel Rath   Communication Manager //   unitask solutions GmbH   www.twitter.com/gabrealness   Neuestes Projekt //   www...
3    3
4    4
5    5
6    6
7    7
8    8
9    9
Agenda1. Ein Blick zurück.2. The world has gone social.3. Chancen und Möglichkeiten.              10                      ...
1. Ein Blick  zurück.     11               11
Gestern          12
13   Heute             13
Interaktion           Interaktion    Bewertung vonKunde        mit Freunden        mit Unternehmen     Produkten          ...
2. The world has   gone social.       15                   15
Kunden sind online. Fast immer und überall.                                          16
Everybody`s connected.                         17
Social Media ist kein Trend mehr.       Das Web ist social.               18                                    18
Wie reagieren Sie?        19                     19
Das Vertrauen als Grundlage               Ziel: Authenzität                       Mittel:            - Anzahl Follower, Fa...
Die neue Währung. Content is the new digital bait.                        21                                              ...
Lohnt sich der Aufwand?          22                          22
3. Chancen und Möglichkeiten.                  23
Be online.Sell verywhere.                  24                       24
join the conversation!           25                         25
conversation     26               26
convers ion     27              27
Content ja. Aber wie?Infotainment ist das Stichwort.                                  28
Was interessiert Ihre Kunden?                                29
Was ist relevant?        30                    30
how to start1. pick a channel2. build your profile3. build your network4. create your own content5. keep listening         ...
ThemenEventsHow to`sKnow howProduktnewsUnternehmensvorstellung          32                          32
corporate blogsErweitern Sie den ContentIhrer Website.         33                            33
34     34
35     35
social networksfacebook.f-commerce,ads und angebote.         36                    36
37     37
social networkstwitter.follower, retweetsund sponsored tweets         38                       38
39     39
Bewegtbild verkauft besser.             40                              40
Sichtbar werden.       41                   41
Fazit                1. Grundlage Vertrauen.        Die Nutzung von Social Media ist mehr als eine vertrauensbildende Maßn...
THX      43
gabriel rath       hypezeit.de  twitter.com/hypezeitfacebook.com/hypezeit                         44
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Gabriel Rath: Content is king. Wie Sie mit Social Media und einem Corporate Blog mehr verkaufen (CebIt 2013 Keynote)

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Diese Keynote hielt ich am 07.03.2013 auf der Cebit 2013.

Publié dans : Périphériques & matériel
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Gabriel Rath: Content is king. Wie Sie mit Social Media und einem Corporate Blog mehr verkaufen (CebIt 2013 Keynote)

  1. 1. Content ist King. Wie Sie mit Social Media undeinem Corporate Blog mehr verkaufen. Speaker: Gabriel Rath Communication Manager unitask solutions gmbh hypezeit.de 07.03.2013 1
  2. 2. Gabriel Rath Communication Manager // unitask solutions GmbH www.twitter.com/gabrealness Neuestes Projekt // www.hypezeit.de 2
  3. 3. 3 3
  4. 4. 4 4
  5. 5. 5 5
  6. 6. 6 6
  7. 7. 7 7
  8. 8. 8 8
  9. 9. 9 9
  10. 10. Agenda1. Ein Blick zurück.2. The world has gone social.3. Chancen und Möglichkeiten. 10 10
  11. 11. 1. Ein Blick zurück. 11 11
  12. 12. Gestern 12
  13. 13. 13 Heute 13
  14. 14. Interaktion Interaktion Bewertung vonKunde mit Freunden mit Unternehmen Produkten 14 14
  15. 15. 2. The world has gone social. 15 15
  16. 16. Kunden sind online. Fast immer und überall. 16
  17. 17. Everybody`s connected. 17
  18. 18. Social Media ist kein Trend mehr. Das Web ist social. 18 18
  19. 19. Wie reagieren Sie? 19 19
  20. 20. Das Vertrauen als Grundlage Ziel: Authenzität Mittel: - Anzahl Follower, Fans, Likes - Kundenbewertungen - Qualität des Contents und der Kommunikation 20 20
  21. 21. Die neue Währung. Content is the new digital bait. 21 21
  22. 22. Lohnt sich der Aufwand? 22 22
  23. 23. 3. Chancen und Möglichkeiten. 23
  24. 24. Be online.Sell verywhere. 24 24
  25. 25. join the conversation! 25 25
  26. 26. conversation 26 26
  27. 27. convers ion 27 27
  28. 28. Content ja. Aber wie?Infotainment ist das Stichwort. 28
  29. 29. Was interessiert Ihre Kunden? 29
  30. 30. Was ist relevant? 30 30
  31. 31. how to start1. pick a channel2. build your profile3. build your network4. create your own content5. keep listening 31 31
  32. 32. ThemenEventsHow to`sKnow howProduktnewsUnternehmensvorstellung 32 32
  33. 33. corporate blogsErweitern Sie den ContentIhrer Website. 33 33
  34. 34. 34 34
  35. 35. 35 35
  36. 36. social networksfacebook.f-commerce,ads und angebote. 36 36
  37. 37. 37 37
  38. 38. social networkstwitter.follower, retweetsund sponsored tweets 38 38
  39. 39. 39 39
  40. 40. Bewegtbild verkauft besser. 40 40
  41. 41. Sichtbar werden. 41 41
  42. 42. Fazit 1. Grundlage Vertrauen. Die Nutzung von Social Media ist mehr als eine vertrauensbildende Maßnahme. Sie bauen eine Beziehung auf. 2. Wertvolles Feedback.Bei Social Media interagieren Sie mit Ihren (potentiellen) Kunden und hören Sie auf Ihre Kunden. Das wird honoriert. 3. Make em happy! Kunden kaufen bei Unternehmen, die positiv auffallen. Mit relevanten Inhalten bieten Sie diesen Mehrwert. 42 42
  43. 43. THX 43
  44. 44. gabriel rath hypezeit.de twitter.com/hypezeitfacebook.com/hypezeit 44

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