I will present in the classroom. The classroom layout is: [DIAGRAM OF CLASSROOM LAYOUT] Equipment needed: - Laptop - Projector - Speakers Timings: - 5 minutes to introduce myself and the brief - 10 minutes to present initial ideas - 10 minutes for client feedback - 5 minutes to present revised ideas - 10 minutes for focus group feedback - 5 minutes to conclude Total time: 45 minutes Introduction: - Welcome audience and introduce self - Explain the brief and aims of the campaign - Introduce the band/artist name Body: - Present initial logo/brand ideas - Present initial

1. OCR Level 3 Cambridge Technical Diploma in Media
Unit 32: Graphic Design for Media Productions
AIM OF THE UNIT
By completing this unit learners will understand existing graphic design products.
Learners will understand how to generate ideas for and plan the production of
three related graphic design promotional items for an original media product, for
a specific target audience.
Overall Brief
Your organisation BC Records has asked you to produce promotional material for
a new band/artist.
You will need to research existing promotional campaigns for new artists, looking
at posters, CD covers and website and magazine articles.
You will need to be meet with the client (your teacher) on a regular basis to gain
appropriate feedback in order to revisit your work and make suitable changes
before finally presenting to a focus group and the client again.

2. Learning Outcome 1
Understand existing graphic design work for media products
LO1 Assessment Criteria
P1: You analyse a range of related graphic design work created for media
products including:
a) purpose
b) format
c) content
d) style
e) layout
f) target audience
g) regulatory bodies
Analyse each of the following graphic design products:
• A billboard poster
• A CD cover
• Website
• Magazine cover
Text 1: Poster
PURPOSE
• Explain what the purpose of the poster is.
• Give a brief outline of the poster
FORMAT
• Discuss the size of the design and be accurate as you can be
• Discuss the paper quality
CONTENT
• What connotations does the title have?
• What font is used?
• What colours are used?
• Are the words presented in a particular way? Are there any additional
graphics?

3. Unique Selling Point/Generic Conventions
• What makes this poster unique or memorable? How does the advert try to
make the campaign stick in the audience’s memory?
STYLE
Anchorage and Language Use
• How does the language used on the advert anchor (relate to) the images
used? Does it emphasise the theme or idea of the image in any way?
• Does it use any of the following: wordplay; puns; assonance; alliteration;
unusual spelling; rhyme?
• Why have these devices been used?
LAYOUT
The Central Image/s
• Describe exactly what you see in the image. What images have been
used? Are they graphical/photographs/cartoons etc.
• Describe the way “characters” have been used.
• What style of clothes are they wearing? What colours are the clothes?
What do the clothes symbolise?
• Are the “characters” male or female? How old are they? What ethnic
group/s do they belong to?
• Why might this be?
• Describe the facial expressions, poses, actions and gestures What does this
suggest?
• How are the “characters” represented?
• What aspects of mise-en-scene have been used?
• What is the proportion of the images to the text
• How are images and text juxtaposed?
Background
• Describe the background of the poster. What can you see? What props are
being used? What do they symbolise?
• What location is being used? What colours are being used? Is it inside or
outside? Why? What is symbolised by using this location?
Narrative
• Does the advert have a story/narrative? In what way is the story told? Does
it break any conventions? Is it clichéd?
Composition
• Describe how the image is composed: Layout, cropping, image size,
photographic techniques used, lighting, camera distance, camera angles,
framing and focus.
• How do these techniques emphasise the meaning of the advert?

4. • What is the standard format for a billboard? What sizes is the poster likely to
be?
TARGET AUDIENCE
• Who is this advert being aimed at?
• Where would it be placed? What type/title of magazine/location?
• What gender, age, ethnic, socio-economic grouping would it appeal to?
How do you know?
• How is the advert successful in reaching its target audience?
INSTITUTION
• Who would be responsible for regulating this product? What issues or
concerns might be raised from the product?
Text 2: CD Cover
Choose one of the texts in the AO1 – CD Cover and analyse it using the following
headings
PURPOSE
• Explain what the purpose of the CD cover.
• Give a brief outline of the CD cover
FORMAT
• Discuss the size of the design and be accurate as you can be
• Discuss the paper quality
Artist’s Name and CD Title
• What is the name of the Artist? What connotations does this name have?
• What is the title of the CD? What connotations does it have?
• Does the artist use a particularly strong sense of branding here?
Anchorage and Language Use
• How does the language used on the CD cover anchor (relate to) the
images used? Does it emphasise the theme of the album or the artist’s
image in any way?
• What font is used? Effect?
• What colours are used? Effect?
• Are there any legal requirements in the language used?
Unique Selling Point

5. • What makes this artist different to other artists of a similar nature? Does the
CD cover try to make the artist stand out from the crowd? Does it try to do
something different? Or is it trying to emulate (copy) the work of artists in a
similar genre of music? Why might this be?
• What do all of the above suggest about how the artist is positioning him/
herself? How does the artist see him/herself? What image is s/he trying to
present to the audience?
Background
• Describe the background of the CD. What props are being used? What do
they symbolise? Are they typical of the music genre being sold?
• What location is being used? What colours are being used? Is it inside or
outside? Why? What is symbolised by using this location?
The Central Image/s
• Describe exactly what you see in the image.
• Describe the way the artist presents him/herself. Do they seem to be
presenting a “character”? Do they seem to be themselves? Are they
acting in an unusual or unnatural way? Why might this be?
• What style of clothes are they wearing? What colours are the clothes?
What do the clothes symbolise? Are they conventional of the genre of
music being represented?
• Describe the facial expressions, poses, actions and gestures. What does this
suggest about how they are trying to present themselves to the audience?
• Are there any additional “characters” being used? Are they male or
female? How old are they? What ethnic group/s do they belong to? Why
are they there?
• What aspects of mise-en-scene have been used? What to they add to your
understanding of the image?
Narrative
• Does the CD have a story/narrative? In what way is the story told? Does it
break any conventions? Is it clichéd? How does this relate to the artist him/
herself? Does the story make suggestions about the qualities of the artist?
Does it suggest a certain type of lifestyle; musical skill; attractiveness?
Composition – Design And Layout
• Describe how the image is composed: Layout, cropping, image size,
photographic techniques used, lighting, camera distance, camera angles,
framing and focus.
• How do these techniques emphasise the meaning of the CD cover?
Target Audience
• Who is this CD cover being aimed at?
• What gender, age, ethnic grouping would it appeal to? How do you know?
• How is it successful in reaching its target audience?
Institution

6. • Who would be responsible for regulating this product? What issues or
concerns might be raised from the product?
Text 3: Website
Choose one of the websites from the AO1 – Websites Folder and analyse it using
the following headings:
Product Title and Form
• Explain what the purpose of the website is.
• Give a brief outline of the web site’s aims and structure
• What connotations does the title have?
• What fonts/logos have been used?
• What colours are used?
• Are the words presented in a particular way? Are there any additional
graphics?
• What do all of the above suggest about the purpose and aims of the site.
What image is it trying to present to its users?
Unique Selling Point/Generic Conventions
• What makes this site similar to or different from other sites?
• How is it interactive?
Anchorage and Language Use
• How does the language used on the site anchor (relate to) the images
used? Does it emphasise the purpose of the site in any way?
• Does it use any of the following: wordplay; puns; assonance; alliteration;
unusual spelling; rhyme? Why?
• What is the tone of the language? Is it informative, emotive, persuasive?
Why?
The Central Image/s
• Describe exactly the main images that have been used? Are they
graphical/photographs/cartoons etc.
• Why have these images been used?
• Have any “characters” been used? Are they male or female? How old are
they? What ethnic group/s do they belong to?
• How are they represented? Why might this be?
• What is the proportion of the images to the text
• How are images and text juxtaposed?
Background
• Describe the backgrounds of the site. What can you see?
• What colours are being used? Why?

7. Composition
• Describe how the site has been composed: Layout, cropping, image size,
photographic techniques used, lighting, camera distance, camera angles,
framing and focus.
• How do these techniques emphasise the content of the site?
Target Audience
• Who is this site being aimed at?
• What gender, age, ethnic, socio-economic grouping would it appeal to?
How do you know?
• How is it successful in reaching its target audience?
Institution
• Which institution commissioned the website? Is this obvious from the
content? Why?
Text 4: Magazine Article/ Newspaper Article
Choose one of the texts in the AO1 – Newspaper/ Magazine Folder and analyse it
using the following guidelines:
Product Title and Form
• Explain what the purpose of the article is
• Give a brief outline of the product and purpose
• What connotations does the headline have?
• What font is used?
• What colours are used?
• Are the words presented in a particular way? Are there any additional
graphics? Have logos been used?
• What do all of the above suggest about the content of the magazine article
and its purpose?
Unique Selling Point/Generic Conventions
• What makes this article similar to or different from other articles on the same
topic or in the same text?
Anchorage and Language Use
• How does the language used in the article anchor (relate to) the images
used? Does it emphasise the content of the article in any way?
• Does it use any of the following: wordplay; puns; assonance; alliteration;
unusual spelling; rhyme?
• Why have these devices been used?
The Central Image/s
• Describe exactly what you see in the image. What images have been
used? Are they graphical/photographs/cartoons etc?

8. • Describe the way any “characters” have been used. E.g. What style of
clothes are they wearing? What colours are the clothes? What do the
clothes symbolise? Are the “characters” male or female? How old are
they? What ethnic group/s do they belong to? Why might this be?
• How are the “characters” represented?
• What aspects of mise-en-scene have been used?
• What is the proportion of the images to the text
• How are images and text juxtaposed?
Narrative
• How does the article tell a ‘story’? Does it break any conventions? Is it
clichéd?
Composition
• Describe how the image is composed: Layout, cropping, image size,
photographic techniques used, lighting, camera distance, camera angles,
framing and focus.
• How do these techniques emphasise the purpose of the article?
• What is the standard format for a magazine article? What is visible to the
reader?
Target Audience
• Who is this article being aimed at?
• Where would it be placed? What type of shop?
• What gender, age, ethnic, socio-economic grouping would it appeal to?
How do you know?
• How is it successful in reaching its target audience?
Institution
• Who has commissioned this product? What is the nature of the magazine/
newspaper and/ or publisher?
Final Evaluation
• How successful do you think the article is?

9. Learning Outcome 2
Be able to generate conceptual ideas for related graphic design items
Learning Outcome 2
Choose one media product produced by the institution to analyse
The company needs you to generate a new promotional campaign for your
new artist/band. You will need to come up with three related graphic design
items (CD Cover, Website and Magazine/newspaper article for a specific
target audience. (P2)
You will generate conceptual ideas that are fit for purpose and appropriate
to the needs of the target audience.(M1)
You will generate ideas that show imagination and demonstrate a high level
of visual appeal. (D1)
The Design Brief
You have been asked by the BC Records to produce a range of materials to
promote their latest recording artist, they’ve asked that you produce the following:
• CD Cover (front and back cover, as well as the inserts)
• Website
• Magazine article
Each text should be consistent with each other in terms of fonts, slogans and any
and create a clear brand for the new recording artist.
Task Overview:
Produce a KeyNote/ PowerPoint/Prezi which will form the basis of the presentation
you will make to your client. You should divide your presentation into the following
sections:
You will need to create a name for the new band/artist
1. A summary of your campaign’s purpose and aims, integrating your logo design/
brand and/ or your slogan/ tagline. You should clearly indicate who your intended
audience is and why you think this campaign will appeal to them. You may also
wish to comment on the mode-of-address you will adopt when addressing your
intended audience and the type of language you intend to use.

10. Although this should appear at the beginning of your presentation, it may be one
of the last pieces of work you complete for this AO.
2. Produce draft copies of your ideas, divided into four sections
⇒ A set of linked logo/ Brand/ Slogan/ Tagline/Font that will demonstrate
continuity across all your products
⇒ 3 CD Cover designs (front and back cover, as well as the inserts)
⇒ 3 Magazine Article designs
⇒ 3 Homepage Website designs
These products should have annotations linked back to learning outcome 1 -
fitness for purpose, target audience, content, format and design and layout. In
addition strengths and weaknesses, highlighting areas that need to be addressed
in subsequent drafts.
Produce a concept board that details your main ideas and proposals. This should
have your artist/band at the centre and should contain a whole range of ideas
and images that have inspired you. It is like a visual mind map!
These should be seen as works in progress and not seen as final copies. You should
keep and label every draft of the various texts you produce, even if you disregard
them at the final stage. It is important that you show the stages you have gone
through in the design process and any feedback you have been given.
You should also keep a record of the research you conduct for the products that
require substantial textual information

11. Client Meeting Template
Meeting with client on: ____________
Initial ideas discussed based on paste-ups of CDs, magazines and websites
Client’s feedback
Ideas to respond to client brief

12. Learning Outcome 3
Be able to present conceptual ideas for related graphic design items to a
target audience
You must present your three ideas to the client and to the target audience for
feedback and selection. (P3)
You should provide a explanation for your ideas based on suitability for the
target audience. (M2)
Task Overview:
• Present your ideas to your client, BC Records, (represented by the teacher)
and a focus group affected by the issues you are addressing in your
campaign (the class). You could pass out questionnaires to gauge the
success of your products. You should also take note of any criticisms they
make as these will form the basis of any changes you make to the final
products.
• Create a new section in your presentation – Final Versions of Products.
Produce re-drafted copies of each product, taking your client’s suggestions
and feedback on board and include them in your KeyNote/ PowerPoint/Prezi

13. For the presentation you need to complete the following sheet, this should be
handed into the teacher before your presentation begins:
PRESENTATION PLANNING
Where the presentation
will take place:
Supply a layout of the
room: considering
positioning of yourself so
the audience can see
you and the screen
Equipment you plan to
use:
Date of equipment test:
ensure all equipment
works in advance
Supply a layout of where
the audience will be
seated in relation to the
presentation:

14. Client Meeting Template
Meeting with client on: ____________
Initial ideas discussed based on paste-ups of CDs, magazines and websites
Client’s feedback
Ideas to respond to client brief

15. Learning Outcome 4
Be able to plan for the production of related graphic design items
You will need to show evidence of planning for the production of the CD
Cover, Website and magazine article. This will need to include:
a) budget
b) production plan with launch date
c) Relevant legal and ethical issues
Like any other planning, media planning is done by specialists who have necessary
amount of training and experiences. Normally, the media planning answers the
following questions:
• When? (the timing of the promotional campaign)
• Which? (the selection of the media)
• How? (the co-ordination in media planning)
• How much? (the budgeting of the ad resources)

16. Budgets
Produce costings for each aspect of the promotion, ensuring that each aspect of
the project has been fully budgeted for. The figure you produce should be based
on the professional rates charged by graphic designers and take into account
that you are producing three different products, each with their own unique costs.
BC Records have provided you with a £100,000 budget to promote your new artist.
CD Cover Budget Sheet:
Type of Service, Allocated Budget Anticipated Cost Actual Cost
Personal, Materials
e.g. Printing
materials
e.g. Raw materials
(specify)
Staffing – specify
roles
Advertising rates
Copyright

17. Magazine Article Budget:
Type of Service, Allocated Budget Anticipated Cost Actual Cost
Personal, Materials
e.g. Printing
materials
e.g. Raw materials
(specify)
Staffing – specify
roles
Advertising rates
Copyright

18. Website Budget:
Type of Service, Allocated Budget Anticipated Cost Actual Cost
Personal, Materials
e.g. Printing
materials
e.g. Raw materials
(specify)
Staffing – specify
roles
Advertising rates
Copyright

19. Production Plan
Overview of Whole Production Schedule
What will you achieve over the next few weeks?
The following overview will help you to schedule your project. This should be brief
although as events happen. you will need to amend your plans to keep track.
Date Location/script/shot to be covered Personnel and resources
needed
e.g. 1 April e.g. Filming at Tower Bridge
st
Suzie, Liz, Mark and
Andrew.
Meet Tower Hill DLR 10.00am 1 HD camera, tripod,
boom (Suzie to re-order)

20. Example of a Production Schedule for: ______________________________
Sign off jobs when they are completed, agreed and checked by the client.
Monday Tuesday Wednesday Thursday Friday Completed Contingenc
by: y plans
Week 1 Draft ideas for
Targets – CD Cover,
designed to
P r o d u c t i o n be ready for
methods. location
scouting on
Thursday.
Scout
locations for
CD Cover as
well as
coming up Photographs
with props taken for CD,
and costumes review
images to be
discussed
with client
A production schedule involves working out how you can produce the product
within a given time so that you meet the deadline! You need to be organised as
the more you do this things will inevitably change and become altered but the
plan will help you to still maintain a working deadline. This production schedule
must be completed at the beginning of the production. You will need to know the
following:
• How will you organise the production process?
• What resources will you need?
• What is the overall deadline?
• What is the contingency plan?

21. Photo Shoot Planning Sheet
Job Sheet No:
Photographer and Contact Number:
Date of shoot:
Shot number:
Client
Purpose of Image
Creative Intent
Aesthetic and Technical
Requirements
Types of shot planned
Location / Studio
Requirements
Equipment Requirements
Legal /Ethical
considerations
Model and Props
requirements
Costing (Detail all needs)
Target Audience
Development/Editing
Required

22. Legal and Ethical Issues
CD Cover Legal and ethical issues:
Research the Advertising Standards Advertisng (ASA) and make discussion on the
legal issues the album art may come across:
Constraint Detail and Action required
Use of copyrighted
material, logos or
promotional material
CRB checks /
Permission to work
with children
Model release
Accuracy of
information
Ethical Issues –
relating to content
and publisher’s
requirements
Use of offensive
images:
Representation

23. Magazine article legal and ethical issues
Research the Press Complaints Commission (PCC) and make discussion on the
legal issues regarding the content and use of images:
Constraint Detail and Action required
Use of copyrighted
material, logos or
promotional material
CRB checks /
Permission to work
with children
Accuracy of
imformation
Ethical Issues –
relating to content
and publisher’s
requirements
Use of offensive
images:
Libel and
defamation:

24. Website legal and ethical issues
Research the Advertising Standards Advertisng (ASA) and make discussion on the
legal issues the website may come across:
Constraint Detail and Action required
Use of copyrighted
material, logos or
promotional material
CRB checks /
Permission to work
with children
Model release
Ethical Issues –
relating to content
and publisher’s
requirements
Use of offensive
images:
Libel and
defamation:

25. Learning Outcome 5
Be able to produce related graphic design items
Produce a CD cover, Magazine article and website that show competent use
of graphic design items for your new recording artist (P5)
The CD cover, magazine article and website produced are fit for purpose,
appropriate to the needs of the target audience and generally of a good
technical standard and quality (M3)
The CD cover, magazine article and website are produced to a high level of
visual appeal and are generally of a high technical standard and quality (D2)
Task 1
Using the feedback you have gained from your client presentation and focus
group meetings, make final drafts of your three graphic products:
Task 2
Meet with the client (teacher) to gain final feedback on the finished products.

26. Learner Checklist
NAME:
For Learning Outcome 1 (P1) have you: Completed
()
Analyse existing graphic design work for media products
Evidence provided (please ): Ref/Page
no(s)
q a prezi
q a Keynote/PowerPoint
For Learning Outcome 2 (P2) have you: Completed
()
Generate ideas for a CD cover, magazine article and website for a
new recording artist
Evidence provided (please ): Ref/Page
no(s)
q CD Cover idea(s)
q Magazine article idea(s)
q Website idea(s)
For Learning Outcome 2 (M1) have you: Completed
()
Generate ideas for a CD cover, magazine article and website for a
new recording artist that are fit for purpose and appropriate to the
needs of the target audience
Evidence provided (please ): Ref/Page
no(s)
q demonstrated use of codes and conventions
q identified audience expectations

27. Completed
For Learning Outcome 2 (D1) have you: ()
Generate ideas for a CD cover, magazine article and website for a
new recording artist that are imaginative and demonstrate a high
level of visual appeal
Evidence provided (please ): Ref/Page
no(s)
q CD Cover idea(s)
q Magazine article idea(s)
q Website idea(s)
For Learning Outcome 3 (P3) have you: Completed
()
Presented your ideas to the client and target audience
Evidence provided (please ): Ref/Page
no(s)
q Presentation planning sheet
q Prezi/keynote/PowerPoint
q Audio/visual recording of presentation
For Learning Outcome 3 (M2) have you: Completed
()
Presented your ideas to the client and target audience with clear
explanations of your design ideas and how they meet the needs of
the target audience
Evidence provided (please ): Ref/Page
no(s)
q Prezi/keynote/PowerPoint
q Audio/visual recording of presentation
For Learning Outcome 4 (P4) have you: Completed
()
Planned for the production of your three graphic design items,
considering budget, production plan with launch date, relevant
legal and/or ethical issues
Evidence provided (please ): Ref/Page
no(s)
q budget sheets
q production plan
q Legal and ethical issues

28. For Learning Outcome 5 (P5) have you: Completed
()
Produce three graphic design items for your new band/artist
Evidence provided (please ): Ref/Page
no(s)
q CD Cover
q Magazine article
q Website and related pages
For Learning Outcome 5 (M3) have you: Completed
()
Produce three graphic design items that are fit for purpose,
appropriate to the needs of the target audience and generally of a
good technical standard and quality
Evidence provided (please ): Ref/Page
no(s)
q Fully realised CD Cover
q Fully realised magazine article
q Fully realised website
For Learning Outcome 5 (D3) have you: Completed
()
Produce three graphic design items that have a high visual appeal
and are generally of a high technical standard and quality
Evidence provided (please ): Ref/Page
no(s)
q Fully realised CD Cover
q Fully realised magazine article
q Fully realised website