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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
10lbs of
Features in a
5lb App
TIPS ON CREATING SIMPLE YET ROBUST
EXPERIENCES FOR MOBILE DEVICES
BY GAIL SWANSON
©Gail Swanson @practicallyux
How do you get
IT ALL
in
THERE?
Jim Vtoons https://www.blogger.com/profile/08669404778501007889
©Gail Swanson @practicallyux
COMPONENTS OF
EXPERIENCE
brand context interaction
©Gail Swanson @practicallyux
It starts with
DESIGN
STRATEGY …now more fun
and effective!
©Gail Swanson @practicallyux
COMPLEXITY EFFORT PERCEPTION
reduce minimize craft
TECHNIQUES
©Gail Swanson @practicallyux
1
reduce
COMPLEXITY
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
ruthless prioritization
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
What do they need?
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
mental model
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
feedback loops
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
2
reduce
EFFORT
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
flow
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
disclosure
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
layering
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
structured choice
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
3
craft
PERCEPTION
©Gail Swanson @practicallyux
GESTALT
principles
Max Wertheimer, Wolfgang Kohler, Kurt Koffka,
Kurt Lewin
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
closure continuation
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
common fate
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
proximity & similarity
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce interface noise
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
aesthetics
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce
COMPLEXITY
minimize
EFFORT
craft
PERCEPTION
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
thank you
Gail Swanson
Associate Director, UX
MANIFEST DIGITAL
@practicallyUX www.practicallyUX.com

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10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices