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the battle of big thinking<br />john v willshire, phd<br />@willsh<br />
?<br />the battle of big thinking<br />
how things were<br />
The 20th century company<br />
“everyone has their place in a rank, every place defined a function, and authority flowed through a chain of command”<br /...
military<br />efficiency<br />
mass production<br />
?<br />+<br />mass<br />production<br />mass consumption<br />
mass media<br />
+<br />mass<br />mass<br />media<br />production<br />big<br />thinking<br />
It’s time for the BIG PUSH<br />shit<br />
the big push<br />
the big push<br />
We are conditioned for<br />the battle of big thinking<br />
The internet revolution<br />
anything we like<br />
so…<br />the battle of big thinking<br />social<br />
+<br />mass<br />mass<br />media<br />production<br />socialise this<br />
errrr…<br />Wrong category, sunshine…<br />
+<br />media<br />mass<br />mass<br />media<br />production<br />not<br />this<br />
+<br />production<br />mass<br />mass<br />media<br />production<br />this<br />
a<br />blueprint<br />for<br />our<br />future<br />
6<br />examples<br />
1<br />What’s inside<br />
A bit of zing<br />more<br />hops<br />herby?<br />less<br />hops<br />Fruit variety<br />
2<br />What it looks like<br />
moo.com<br />
Where you get it<br />3<br />
cheap<br />quick<br />
How it’s displayed<br />4<br />
help…<br />
IKEA<br />
furnishings that socialise<br />Harry<br />Salen<br />When<br />met<br />
5<br />How you pay<br />
You’ve not talked to…<br />You talk most often to…<br />16 calls, 25 m<br />The person you call most at weekends is…<br />...
07771 243572<br />07251 156452<br />07731 145273<br />07989 777554<br />07968 252525<br />07998 991151<br />07656 117727<b...
07771 243572<br />07251 156452<br />07731 145273<br />07989 777554<br />07968 252525<br />07998 991151<br />07656 117727<b...
6<br />How you SHARE<br />
Socialise design<br />Chairs & 3D printing<br />
examples<br />6<br />100s<br />more<br />
the battle of big thinking<br />?<br />
It’s not one big idea<br />
idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />id...
Why Us?<br />
+<br />social<br />social<br />media<br />production<br />our future<br />
by matt jones  (http://magicalnihilism.com/)<br />
vote<br />for<br />our<br />future<br />
thank you<br />@willsh<br />feedingthepuppy.typepad.com <br />
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Social Production

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Presentation from 2009's APG/Campaign Battle of Big Thinking. Winner of the Innovation section.

Social Production

  1. the battle of big thinking<br />john v willshire, phd<br />@willsh<br />
  2. ?<br />the battle of big thinking<br />
  3. how things were<br />
  4. The 20th century company<br />
  5. “everyone has their place in a rank, every place defined a function, and authority flowed through a chain of command”<br />Charles Leadbeater<br />@wethink<br />From Flickr, Pete Ashton<br />http://www.flickr.com/photos/peteashton/228555440/sizes/l/<br />
  6. military<br />efficiency<br />
  7. mass production<br />
  8. ?<br />+<br />mass<br />production<br />mass consumption<br />
  9. mass media<br />
  10. +<br />mass<br />mass<br />media<br />production<br />big<br />thinking<br />
  11. It’s time for the BIG PUSH<br />shit<br />
  12. the big push<br />
  13. the big push<br />
  14. We are conditioned for<br />the battle of big thinking<br />
  15. The internet revolution<br />
  16. anything we like<br />
  17. so…<br />the battle of big thinking<br />social<br />
  18. +<br />mass<br />mass<br />media<br />production<br />socialise this<br />
  19. errrr…<br />Wrong category, sunshine…<br />
  20. +<br />media<br />mass<br />mass<br />media<br />production<br />not<br />this<br />
  21. +<br />production<br />mass<br />mass<br />media<br />production<br />this<br />
  22. a<br />blueprint<br />for<br />our<br />future<br />
  23. 6<br />examples<br />
  24. 1<br />What’s inside<br />
  25. A bit of zing<br />more<br />hops<br />herby?<br />less<br />hops<br />Fruit variety<br />
  26. 2<br />What it looks like<br />
  27. moo.com<br />
  28. Where you get it<br />3<br />
  29. cheap<br />quick<br />
  30. How it’s displayed<br />4<br />
  31. help…<br />
  32. IKEA<br />
  33. furnishings that socialise<br />Harry<br />Salen<br />When<br />met<br />
  34. 5<br />How you pay<br />
  35. You’ve not talked to…<br />You talk most often to…<br />16 calls, 25 m<br />The person you call most at weekends is…<br />…for ages<br />5 calls, 24 m<br />Your most expensive buddy is…<br />…keeps you talking for hours<br />1 call, 42m<br />1 call, 32m<br />(Australia)<br />You send most text messages to…<br />74 SMS / 5 MMS<br />
  36. 07771 243572<br />07251 156452<br />07731 145273<br />07989 777554<br />07968 252525<br />07998 991151<br />07656 117727<br />11<br />10<br />35<br />11<br />10<br />67<br />99<br />21<br />67<br />99<br />21<br />94<br />14<br />22<br />94<br />14<br />32<br />93<br />10<br />32<br />93<br />10<br />
  37. 07771 243572<br />07251 156452<br />07731 145273<br />07989 777554<br />07968 252525<br />07998 991151<br />07656 117727<br />11<br />10<br />35<br />11<br />10<br />67<br />99<br />21<br />67<br />99<br />21<br />94<br />14<br />25<br />94<br />14<br />32<br />93<br />10<br />32<br />93<br />10<br />
  38. 6<br />How you SHARE<br />
  39. Socialise design<br />Chairs & 3D printing<br />
  40. examples<br />6<br />100s<br />more<br />
  41. the battle of big thinking<br />?<br />
  42. It’s not one big idea<br />
  43. idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />
  44. Why Us?<br />
  45. +<br />social<br />social<br />media<br />production<br />our future<br />
  46. by matt jones (http://magicalnihilism.com/)<br />
  47. vote<br />for<br />our<br />future<br />
  48. thank you<br />@willsh<br />feedingthepuppy.typepad.com <br />

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