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E B S O v e r v ie w


Enron Broadband Services
E n r o n O v e r v ie w
Enron Broadband Services is a wholly-owned
  subsidiary of Enron
• Worldwide leader in deregulating industries
• #18 on Fortune 500 list with $37B in assets
• Rated by Fortune Magazine as “Most Innovative
  Company in America” 5 years in a row
• Track record in leveraging physical commodities
  trading, risk management and financial services
• Proven experience redefining markets: natural
  gas, power and retail energy services
E n r o n B r o a d b a n d S e r v ic e s
                          Th e E n r o n
   B a n d w id t h       In t e llig e n t              C o n te n t
    S o lu t io n s        N e tw o rk                  S e r v ic e s
                          Deploy the most
                           open, efficient             Be the world’s
    Be the world’s                                   largest provider of
   largest buyer &          network with
                         broad connectivity               premium
 seller of bandwidth                                 broadband delivery
                                                          services
                         Fiber & Advanced Optics
  Risk Management       Servers                    Streaming Broadband
  Bandwidth Trading     Pooling Points              Services

                         BOS                        Data Asset Management
  Structured Finance
                                                     Distributed Content
                                                      Delivery
En ro n B ro a d b a n d
              S e r v ic e s ’
        B u s in e s s S t r a t e g y
      Bandwidth                   Application Services
       Solutions
                                  Delivered through a unique
                                  business model


              Enron               Enron Intelligent Network
            Intelligent
                                  Introduces new level of control,
             Network
                                  security and quality required by
                                  e-business applications

                                  Bandwidth Solutions
                   Application
                   Services       Optimize physical reach and
                                  develop market opportunities


Goal: Become the leading global e-commerce delivery platform
Enron is delivering innovative solutions that
 change the way the Internet works.

We combine the power of the Enron Intelligent
 Network with a suite of customized
 bandwidth options and streaming media
 applications to fundamentally improve the
 online experience.
B a n d w id t h S o lu t io n s

Our wide range of innovative fiber
products and trading solutions help
actively manage unexpected
fluctuations in the price, supply and
demand of bandwidth.
T h e E n r o n In t e llig e n t
        N e tw o rk
Enron’s high-performance network
was developed to deliver
broadband content with a quality
and reliability never before
possible on the Internet.
A p p lic a t io n S o lu t io n s

Our streaming media applications
allow larger on-screen windows,
stereo sound and error-free imaging
for TV-quality video that can be
delivered simultaneously to large
audiences, live or on-demand.
Ba c kup
T h e E n r o n In t e llig e n t
                N e tw o rk
           v s . t h e In t e r n e t
    En ro n Ne t w o rk                Th e In t e rn e t
     Private netw ork =                Public netw ork =
       speed, quality                     congestion
                                 “Best-effort” transmission =
 Intelligence in netw ork =
                                   dropped data, uneven
ensured quality of delivery
                                             quality
                                   M ixed infrastructure =
Carrier-class infrastructure =
                                     uncertain reliability,
    reliability, scalability
                                           scalability
                                    Jittery, low -resolution
      TV-quality video
                                              video
E n r o n In t e llig e n t N e t w o r k
M a jo r In d u s t r y P a r t ic ip a n t s
    Supplier                   Functionality
                 • DWDM equipment maximizes broadband
                   transmission capacity over the Enron
                   Intelligent Network
                 • Servers interconnect network and physically
                   store data “One Hop” from end users
                 • Software provides data storage and retrieval
                 • Routers control physical flow of data
                 • Caching software distributes data among
                   servers closest to end users
                 • Bandwidth manager enables real time
                   switching of circuits
                 • DWDM and optical switching
T h e E n r o n In t e llig e n t
                     N e tw o rk
                                                           Seattle




                                                          Portland


                                                                                                                                                                                              Boston    London
                                                                                                            Minneapolis                                                         Albany
                                                                                                                                                                 Toronto
                                                                     Boise                                                                                                                              Paris
                                                                                                                                                 Detroit
                                                                                                                                                                                                         Frankfurt
                                                                                                        Omaha
                                                                             Salt Lake City
                                                                                                                                                                             New York
                                                                                                                                                                                                           Amsterdam
                                                                                                                                                             Cleveland
                                                                                                   Denver                                        Chicago
                                                    Sacramento
                                                                                                                                                                                         Philadelphia
                                                                                                                                             St. Louis
                           San Francisco
                                                                                                                     Kansas City                                                    Washington D.C.

                                   San Jose                            Las Vegas                                                                                                  Charlotte
                                                                                     Albuquerque
                   Tokyo
                                                                        Phoenix                                                                                    Atlanta
                                      Los Angeles                                                               Dallas
                                                                                                                                   Jackson
                                              San Diego


   Present Fiber
                                                                                                                                                                               Orlando
                                                                                                                                                   New Orleans
   In Progress                                                                                San Antonio
                                                                                                                             Houston

   Future                                                                                                                                                                          Miami



   Servers

 Pooling Point


The Enron Intelligent Network will consist of 15,000 route miles by the end of 2000.
T r e n d s in S t r e a m in g M e d ia
The broadband market is evolving faster than
  anticipated:
• 4.28 million broadband-enabled homes expected by
  end of 2000*
• Nearly 49 million U.S. households will have broadband
  connectivity by 2004**
• Virtually all large business sites have broadband-
  capable connectivity now, and most medium sites
  have it as well†
• 30% of Web sites will feature streaming media by 2001
• Streaming media services market will grow twentyfold
  to $2.5 billion by 2004‡
  *Kagan’s Broadband Internet 2000 report, Paul Kagan Assoc., Inc. (date of report Oct. 1999)
  **Cahners In-Stat Group
  †IDC                      ‡Internet Research Group
C o n t e n t D is t r ib u t o r s
En ro n ’ s B ro a d R a n g e o f
          C u s to m e rs




i2 Technologies

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EBSgnrlpresoAug2000

  • 1. E B S O v e r v ie w Enron Broadband Services
  • 2. E n r o n O v e r v ie w Enron Broadband Services is a wholly-owned subsidiary of Enron • Worldwide leader in deregulating industries • #18 on Fortune 500 list with $37B in assets • Rated by Fortune Magazine as “Most Innovative Company in America” 5 years in a row • Track record in leveraging physical commodities trading, risk management and financial services • Proven experience redefining markets: natural gas, power and retail energy services
  • 3. E n r o n B r o a d b a n d S e r v ic e s Th e E n r o n B a n d w id t h In t e llig e n t C o n te n t S o lu t io n s N e tw o rk S e r v ic e s Deploy the most open, efficient Be the world’s Be the world’s largest provider of largest buyer & network with broad connectivity premium seller of bandwidth broadband delivery services  Fiber & Advanced Optics  Risk Management  Servers  Streaming Broadband  Bandwidth Trading  Pooling Points Services  BOS  Data Asset Management  Structured Finance  Distributed Content Delivery
  • 4. En ro n B ro a d b a n d S e r v ic e s ’ B u s in e s s S t r a t e g y Bandwidth Application Services Solutions Delivered through a unique business model Enron Enron Intelligent Network Intelligent Introduces new level of control, Network security and quality required by e-business applications Bandwidth Solutions Application Services Optimize physical reach and develop market opportunities Goal: Become the leading global e-commerce delivery platform
  • 5. Enron is delivering innovative solutions that change the way the Internet works. We combine the power of the Enron Intelligent Network with a suite of customized bandwidth options and streaming media applications to fundamentally improve the online experience.
  • 6. B a n d w id t h S o lu t io n s Our wide range of innovative fiber products and trading solutions help actively manage unexpected fluctuations in the price, supply and demand of bandwidth.
  • 7. T h e E n r o n In t e llig e n t N e tw o rk Enron’s high-performance network was developed to deliver broadband content with a quality and reliability never before possible on the Internet.
  • 8. A p p lic a t io n S o lu t io n s Our streaming media applications allow larger on-screen windows, stereo sound and error-free imaging for TV-quality video that can be delivered simultaneously to large audiences, live or on-demand.
  • 10. T h e E n r o n In t e llig e n t N e tw o rk v s . t h e In t e r n e t En ro n Ne t w o rk Th e In t e rn e t Private netw ork = Public netw ork = speed, quality congestion “Best-effort” transmission = Intelligence in netw ork = dropped data, uneven ensured quality of delivery quality M ixed infrastructure = Carrier-class infrastructure = uncertain reliability, reliability, scalability scalability Jittery, low -resolution TV-quality video video
  • 11. E n r o n In t e llig e n t N e t w o r k M a jo r In d u s t r y P a r t ic ip a n t s Supplier Functionality • DWDM equipment maximizes broadband transmission capacity over the Enron Intelligent Network • Servers interconnect network and physically store data “One Hop” from end users • Software provides data storage and retrieval • Routers control physical flow of data • Caching software distributes data among servers closest to end users • Bandwidth manager enables real time switching of circuits • DWDM and optical switching
  • 12. T h e E n r o n In t e llig e n t N e tw o rk Seattle Portland Boston London Minneapolis Albany Toronto Boise Paris Detroit Frankfurt Omaha Salt Lake City New York Amsterdam Cleveland Denver Chicago Sacramento Philadelphia St. Louis San Francisco Kansas City Washington D.C. San Jose Las Vegas Charlotte Albuquerque Tokyo Phoenix Atlanta Los Angeles Dallas Jackson San Diego Present Fiber Orlando New Orleans In Progress San Antonio Houston Future Miami Servers Pooling Point The Enron Intelligent Network will consist of 15,000 route miles by the end of 2000.
  • 13. T r e n d s in S t r e a m in g M e d ia The broadband market is evolving faster than anticipated: • 4.28 million broadband-enabled homes expected by end of 2000* • Nearly 49 million U.S. households will have broadband connectivity by 2004** • Virtually all large business sites have broadband- capable connectivity now, and most medium sites have it as well† • 30% of Web sites will feature streaming media by 2001 • Streaming media services market will grow twentyfold to $2.5 billion by 2004‡ *Kagan’s Broadband Internet 2000 report, Paul Kagan Assoc., Inc. (date of report Oct. 1999) **Cahners In-Stat Group †IDC ‡Internet Research Group
  • 14. C o n t e n t D is t r ib u t o r s
  • 15. En ro n ’ s B ro a d R a n g e o f C u s to m e rs i2 Technologies