The document provides an outline for a class on sport public relations. It includes sections on a current events quiz, completing a game wrap assignment to cover a live sporting event, and discussing social responsibility and community relations in sport. Specific topics within social responsibility are community relations, charitable giving, cause marketing, and sustainability/environmental initiatives. Examples and links are provided for each. The document concludes with an assignment to create a comprehensive community relations program for a hypothetical minor league team, including proposed initiatives for community relations, charitable giving, cause marketing, and sustainability.

1. Sport Public Relations
November 13, 2012
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Turn in Game Wrap
Discussion

4. Game Wrap Assignment
*No class on Tuesday, Nov. 6 so time can be used to “cover” a
live sporting event
*Advance Prep
-Pull rosters of both teams, review stats, create your
storyline for Game Wrap
*In-Game
*Post-Game

5. Social Responsibility and Sport:
Why?

6. *Community Relations
*Charitable Giving
*Cause Marketing
*Sustainability/Environmental

7. Community Relations
RCF Match Program
http://cincinnati.reds.mlb.com/video/play.jsp?
content_id=9010165&c_id=cin

8. Charitable Giving
Steve Patterson Award
http://www.sportsphilanthropy.com/patterson/index
.php
Marty Shave
http://www.bing.com/videos/search?
q=reds+community+fund&view=detail&mid=071AD3
39B24975D6D29C071AD339B24975D6D29C&first=0

9. Cause Marketing
Movember
http://www.ted.com/talks/adam_garone_healthier_men_on
e_moustache_at_a_time.html

10. Sustainability with Facility and/or Events
*Accreditation Standards
http://www.councilforresponsiblesport.org/certificati
on/standards/
Soldier Field
http://www.bing.com/videos/search?
q=sports+and+greeen+certified&view=detail&mid=C9
1299FC965C1AB52CF8C91299FC965C1AB52CF8&first
=0
Sustainability in Sports
http://www.youtube.com/watch?
v=MY_o6bT5kic&feature=plcp

11. Creating a Community Relations Program for a
Minor League Team
*Sport
*Name of Team
*City in Which Team Plays
*Where does the Team Play
*Season of Play
*Target Audience(s)
*Mission for our Community Relations
Effort

12. Community Relations Program
Three initiatives
1)
2)
3)

13. Charitable Giving Program
Three initiatives
1)
2)
3)

14. Cause Marketing Program
Three initiatives
1)
2)
3)

15. Sustainability/Environmental Program
Three initiatives
1)
2)
3)