Sports PR, Lecture 3

1. Sport PR
Lecture: 9.17.19
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Game Wrap Discussion

4. Next Week:
Speed Writing Night

5. Public Relations (definition):
Effectively communicating to influence
behavior

6. Current Events Research and
Presentation
Overview and Schedule

7. Title: Sponsorship Revenue at the
University of Notre Dame Athletics

8. What do you notice about this stadium in terms of
sponsorship signage and activation?

9. Public Relations Planning
Key Messages for Each Audience
*Call-to-action to motivate desired
behavior
-Buy tickets today by 5 p.m.
What do you notice about this stadium in terms of sponsorship
signage and activation?

10. Notre Dame Sponsorship Philosophy
There will be no advertising sold or aired
at any athletic facility on campus
(football, basketball, Olympic sports).

11. The Notre Dame Sponsorship Challenge
In 2003, ND launched its first-ever ND
Sports Properties to create a corporate
partnership.
Since then, key corporate partners have
contributed $100 million + annually.
Sources: ESPN.com, FanSided.com

12. The Notre Dame Sponsorship Challenge
NBC Sports: $15 million/year
Under Armour: $9 million/year
Coca Cola, Gatorade, xFinity, Delta, Bank
of America, Canon, Nissan: $1
million+/year

13. The Notre Dame Sponsorship Challenge
Sponsorship Benefits:
*Use of Notre Dame brand marks
*Media inventory on ND Sports Media (TV,
radio)
*Digital media branding on ND athletic
sites
*Hospitality (Friday Coaches Lunch, private
boxes, tickets to games)
*Access to Coach Kelly and other coaches

14. Current Event Schedule
Choose a topic based on the subject
provided
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date

15. Presentation Schedule
September 24: Armstrong, Baker, Baumgardner, Brewster
Topic: Tech in Sports Stadiums: Upgrade Needed
October 1: Colosimo, Ellis, Engel, Flekel
Topic: Trends in Sports Fan Experiences Driving Ticket
Sales
October 8: Gordon, Hackathorne, Hawes, Heffernan
Topic: Youth Sports Participation in America
October 15: Hill, Irwin, Jacobs, Killeen, Kime
Topic: eSports Participation in America

16. Presentation Schedule
October 29: Lattimore, Litke, Mayayo, McClain, Mercer
Topic: Revenue Model of a College Bowl Game
November 5: C. Miller, J. Miller, Minges, Myers, Ndonga
Topic: Community Relations and Sports
November 12: Nelson, Parsons, Potts, Ragland, Reed,
Regruth
Topic: Growth of the X Games. Why? Or Why Not?
November 19: Sasala, Shi, Tegeder, Woodcock, Wylie
Topic: Sports betting in America and how it will
impact attendance at live sporting events

17. Press Release Assignment
Typed assignment due in class October 1

18. Details for the press release
WHO: University of Cincinnati Coach
Mick Cronin
WHAT: NCAA to honor him with an
award for his work with Big Brothers, Big
Sisters Cincinnati
WHEN: February 10 before the UC vs.
Pittsburgh men’s basketball game
WHERE: Fifth Third Bank Arena
*Add a quote from Coach, BBBS rep or
NCAA rep

19. Other helpful hints
*Add your name, email and phone as
contact
*Use Cincinnati as your dateline
*Write a headline
*Provide a call to action (How to buy
tickets to the game)
*Proof read

20. In-Class Press Release Assignment
*Cincinnati Bengals Head Coach Zach
Taylor appointed to NFL Committee to
study concussions
*Considerations:
-Importance of committee and why
-Why Coach Taylor was chosen
-Potential outcomes of committee