Mobile Monday 04/2013: Sohagame - Smartphone Era
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Bài chia sẻ của anh Bùi Quang Minh, Giám đốc Soha Game (VCCorp) trong buổi hội thảo do Mobile Monday tổ chức tại Hà Nội vào ngày 25/04/2013 với chủ đề về game di động.
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Mobile Monday 04/2013: Sohagame - Smartphone Era
- 2. About me • Bui Quang Minh • Director of Soha Game – VC Corp - Been in Internet industry for 6 years - Been in Gaming industry for 2 years
- 3. Smartphone Era • Growth rate 1/2012 – 1/2103: 266% • Total: ~ 14M activated devices (Ministry of Information and Communication – Consultant Report about Changing Mobile Network Service in Vietnam)
- 4. Shift to Smartphone • The World: – GREE, DeNA, Gameloft, Kingsoft, Shanda, Changyou, Tencent … even Zynga, EA. • Vietnam: • MECorp: iWin iOS/Android, TeaMobi: Avatar • Divmob, Colorbox, JOY, Pine, Glass Egg… • VNG: Xếp Hình, Appstore (choapp.vn?) • MC Corp: Tào Tháo truyện, VTC Mobile: Gà 3D • Soha Game: iOS only ? (iGa, Tinh Kiem and 10 more to come in 2013)
- 5. “Smart” games should • Premium (pay per download) F2P (In-app purchase) • Tablet first • iOS or Android first? My choice: iOS • The key is the game itself, chose your device to maximize user experience • Tips: idea + target audience casual, hard- core, mid-core or “casual mid-core”
- 6. Success stories • Rovio, Supercell, GungHo, and hundreds Chinese game companies • EA, Gameloft, Zynga, Capcom…? • Vietnam: TeaMobi, MECorp, Divmob, Colorbox, MC Corp, VTC Mobile, QPlay,…
- 7. Publishing 2.0 • Self publish or co-op with a publisher? • Barriers: – Payment – Localization – Distribution – Customer Service – Marketing/User acquisition – Hosting • Publishing platform publishing 2.0 approach: – Launch-and-iterate – Analytics-centric – More platform & distribution than publishing
- 9. Be Soha Game’s Partner Our advantages: Professional Distribution & Marketing
- 10. Soha Game Products Mobile Games: Tình Kiếm Online (RPG) Publish: Dec 2012 VERY FIRST online MMO smartphone games in Vietnam iOS and Android version Top 15 downloaded Apps on Apple Store User engagement rate is over 80%! Others: iGà (Casual) Publish: Feb 2013 Stayed #1 downloaded App on Apple Store in 2 weeks (4 days after OB)
- 11. Contact us Contact us now to get your next BIG HIT! Mr. Bui Quang Minh Director Mobile: (+84) 977479290 biz@sohagame.vn http://sohagame.vn
Notes de l'éditeur
- Internet users 2012 ~ 33M 58M in 2016 (25 – 30% using their phone)Over 500,000 devices per month end of 2013
- - Premium (Pay per download) F2P (In-app purchase) to maximize downloads and then users (Clash of Clan, Rage of Bahamut, P&D)Tablet first best gaming experience on iOS then iPhone (Index Ventures post)iOS first: best user experience, and no device segmentation woes Tips: vertical screen is better for office workers
- Supercell now is at 800M valuation (only 2 main games)GungHo is now more than $9B valuation (Bloomberg) vs to GREE $3B, DeNA $4.3B, Zynga $2.6B, EA $5.34B