More Related Content Similar to Gamification: Techniques and its applications to enterprises by @brendalogy,and @keizng (20) Gamification: Techniques and its applications to enterprises by @brendalogy,and @keizng9. Gamification is …
game elements and
The use of
game design techniques in non-
game contexts.
10. Gamification is NOT …
Points and badges Serious gaming
Edugaming Social gaming
Advert gaming Farmville
13. What is the
average age of
a gamer?
Closest answer = 20 points
2nd closest answer = 10 points
14. It’s natural to play.
We’ve been playing since young, and
play is for everyone.
26. Is your answer to both
questions
YES?
Then, gamification’s
right for you!
28. 1. Define your problem
2. Determine your goal
Identify your target
3. behavior(s)
4. Profile your players
5. Design your strategy
31. 3. target
Identify your
behavior(s).
32. Target
Behavior
Sub- Sub-
behavior behavior
38. Example
A
Company A with >300 employees
around the world.
39. 1. Define your problem.
High turnover
rate of
employees.
40. 2. Determine your business goal.
Foster a
sense of
belonging.
41. 3. Identify your target behavior(s).
Interact more
with their team-
mates.
Know more
Do challenges about one
together another.
43. On a scale of 1 – 10 …
I generally feel
close to my
team mates.
44. On a scale of 1 – 10 …
I hang out with
my team mates
outside work.
45. On a scale of 1 – 10 …
When I think of
my team, I feel
happy.
46. 4. Profile your players.
1. 25-35 years old
2. Tech savvy
3. Youthful, energetic
4. Active on social media
5. Located around the world
51. Key Elements Key Goals
GAME T I S E
Generous Rewards Togetherness
Appeal Intrinsic Motivation
Maintainability Social Actions
Easy to Start Engagement
54. Tangible
Rewards
Discounts, vouchers,
physical gifts, trophies,
money, workplace benefits
(eg. additional day off)
G
55. Intangible
Rewards
Status (social recognition,
rank), exclusive content,
power-up, sense of
belonging, virtual points,
virtual items, badges
G
56. Overjustification
Effect
You stop doing it because
you want to, but because
the reward is there.
G
66. I
extrinsic
Currently, it’s
motivation that drive
people in a typical workplace.
78. Goal
Q&A site for programmers to ask
code-specific questions and
receive answers from members.
79. Target
Behavior
Answer code-related questions
from other members.
80. A reward system that is
reflective of what its members
find meaningful.
86. Spot and correct language
errors in all Windows 7
versions quickly & efficiently.
Goal
91. >4000
employees
>0.5 million
dialogs boxes viewed
>7000
errors fixed
100. Target
Behavior
Scan the QR codes of
participating merchants.
101. Target
Behavior
Do challenges at merchants
outlets.
104. 1. Define your problem
2. Determine your goal
Identify your target
3. behavior(s)
4. Profile your players
5. Design your strategy
106. Keep In Touch!
!
Keith Ng
@keizng / keith@gametize.com
Brenda
@brendalogy/ brenda@gametize.com