Victor Manrique's presentation from his talk at Gamification World Congress 2014

1. Gamification
World Congress '14
#GWC14
Exploring how successful
gamified experiences are
designed
@victormanriquey

2. How?What? Why?
@victormanriquey #GWC14

3. What games build
true engagement?
@victormanriquey #GWC14

4. @victormanriquey #GWC14
World of Warcraft
17.000h
League of Legends
1.000 h
Dota 2 Most played game 2014

5. How to create engaging
gamified experiences?
@victormanriquey #GWC14

6. An Epic Journey
The Apprentice
The Beginning
A New World
Road of Trials
Birth of a HeroThe Hard Road
Back to the Origins
The Legend
League of
Heroes
The Pursuit
of Perfection
The Master's Path
The Engagement Circle
@victormanriquey #GWC14

7. 1. An Epic Journey
2. The Apprentice
3. The Beginning
The Onboarding
Complexity
Emergence
@victormanriquey #GWC14

8. • Catching the user's eye
• Guided Tutorial
• A Sandbox Environment
• The Action-Reward Model
• Time-limited rewards
• Introduction to epic items
• Empowers the user
• Avoids disengagement
• VIP Goals
TheOnboarding
@victormanriquey #GWC14

9. An Epic Journey The Apprentice The Beginning
The Onboarding
@victormanriquey #GWC14

10. 4. A New World
5. Road of Trials
6. Birth of a Hero
The Early Midgame
Complexity
Emergence
@victormanriquey #GWC14

11. • Limited access
• Getting out of the bubble
• New Skills
• Progress' mechanics
• Quests to explore, level up,
equip yourself or tell a story
• Getting ready
• The first challenge is here
• The experience becomes social
• Collaboration better than
competition
TheEarlyMidgame
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12. A New World Training Day Birth of a Hero
The Early Midgame
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13. 7. The Hard Road
8. Back to the Origins
9. The Legend
The Late Midgame
Complexity
Emergence
@victormanriquey #GWC14

14. • Help me!
• Social is better than solo
• The "Runners" Effect
• PvE Masters
• Collaboration is not enough
• Competition becomes the new
normal
TheLateMidgame
• New challenges needed
• The Zeigarnik effect
• A way to make it more social
@victormanriquey #GWC14

15. The Hard Road Back to the Origins The Legend
The Late Midgame
@victormanriquey #GWC14

16. 10. League of
Heroes
11. The Pursuit
Of Perfection
12. The Master's
Path
The Everlasting Endgame
Complexity
Emergence
@victormanriquey #GWC14

17. • Exploration Mode: Very Rare
• Function vs Aesthetics
• The Pokemon Effect
• Competition Mode: Legendary
• A new social experience
• Becoming a master needs
social training
• Collaboration Mode: Epic
• Controls, viralizes, creates
• A tribe's elder: the GM
TheEverlastingEndgame
@victormanriquey #GWC14

18. League of Heroes The Pursuit of Perfection The Master's Path
The Everlasting Endgame
@victormanriquey #GWC14

19. Why is it all like this?
@victormanriquey #GWC14

20. @victormanriquey #GWC14
Infinite LearningPervasive Environment
Social Technology

21. Gamification World
Congress '14
#GWC14
THANK YOU!
gsmlabs.es
@victormanriquey