2. “The heart of administration is the directing
function which involves determining the course,
giving orderes and instructions,providing the
3. •Deals with people-Direction is a complex
function as managers have to deal with
people having diverse goals.
•Seeks performance-It helps in
translates plans into action &
helps in securing desired
performance at minimum cost.
•Provides a link-It provides
link between different
functions in an organisation.
4. •Pervasive-It is performed by
all the managers at all level of
•Dynamic & continuous-
Whenever plans change,the
techniques of direction also
change on a continuous basis.
5. It initiates action-Because of direction subordinates understand
their jobs and do according to the instructions laid. Whatever are
plans laid, can be implemented only once the actual work starts.
It Ingrates Efforts-It is through direction the efforts of every
department can be related and integrated with others.
Means of Motivation- A manager makes use
of the element of motivation here to improve
the performances of subordinates.
6. It Provides Stability-stability can be brought
upon by the managers with the help of four
tools of direction function
leadership, communication, strict
supervision and efficient motivation.
Coping up with the changes-To incorporate &
implement the changes,mgmt should motivate
individuals affected by these changes,which is an
essential part of direction.
Efficient Utilization of Resources-Direction
helps in maximum possible utilization of
resources of men, machine, materials and
money which helps in reducing costs and
He has been appointed as a Director by the
Board of Directors of the Bank of America
Corporation on its Board. He is the first non-
American to occupy such a position.
He has demonstrated expertise in risk
management and strategic planning across a
diverse range of businesses, including energy,
information and communications technology.
"BofA's shareholders will benefit from the global perspective Ambani
brings to their board.
•Tata Motors appoints Karl Slym as
•Slym would lead the company’s operations both in
India and the global markets, including South Korea,
Thailand, Spain, Indonesia and South Africa.
•Slym takes over at a time when Tata Motors has lost
its leadership position in utility vehicles to Mahindra
Thus the tata motor got the benefit of directing by karl sylm.