This Presentation is about the marketing strategy & PLC i.e Product Life Cycle of FMCG products like Colgate & Dairy Milk and a consumer durable good i.e Samsung 3D TV.

2. Product Life Cycle
&
Marketing Strategy
By-Rajat Gandhi
SY BBA
Roll No.- 07

3. • The period of time over which an item is
developed, brought to market and eventually
removed from the market.

5. • A strategy is a long-term plan to achieve
certain objectives.
• Marketing strategy is a marketing plan
designed to achieve marketing objectives.
• Marketing objective may relate to becoming
the market leader by delighting customers.

6. - Frequently purchased/Used essential or
non-essential goods such as Milk, toiletries, soft
drinks, disposable diapers, Shampoo, Chocolate

7. Mass market of
heavy goods or expensive products (such as
washing machines, refrigerators, furniture).
Also called durable goods or hard goods.
• Ex. Washing Machine, Television, Computer.

8. •
•
•
•
•
•
Company- Cadbury Pvt. Ltd. (India)
Founded- 1824
Founder- John Cadbury
Place- Birmingham, UK
Come in India- 1948
Dairy Milk in India- 1984

9. Sales
Introduction
Growth
Maturity
Decline
Time

10. Marketing Strategy
 Dairy Milk available from 10 gm to premium packs.
 The media mix- TV, outdoor, Internet and radio also.
 Cadbury promote dairy Milk by many campaign like
“Khane walo ko khaane ka Bahana Chahiye”
“Pappu Pass Ho gya”
“Khane ke Baad kuch Mitha ho jaye”
“Shubh Aarambh”

11. 
1806- Established as "William Colgate &
Company”

1857- William died & recognized as “Colgate &
Company”

1873- Colgate co. introduced its 1st Toothpaste.

1928- Palmolive-Peet bought Colgate co. & come as
“Colgate-Palmolive-Peet Company”

1953- Named as “Colgate Palmolive Company”

12. Sales
Introduction
Growth
Maturity
Decline
Time

13. Marketing Strategy


Increasing circumference of toothpaste tube.
Free Dental Check-up in mobile vans

14. 

Free Dental Check-up.
Scholarship offers like Learn & earn offer

15. 
For Urban population, Colgate come up with
the products suiting to young generation.

Colgate co. launch the different types of
toothbrush & toothpaste for different Group
age.

16. 
Samsung company  Founded-
 Establish
 1972-
 1995-
1938
in- Daegu, Korea
Start production of black & white TV.
Entered in Indian market by launching
Mobile.

17. Sales
Introduction
Growth
Maturity
Decline
Time

18. Marketing Strategy


The marketing strategy of Samsung is not so high as
like in their other products like Mobile.
Company focuses on mobile market in India so they
can not grow in 3D television market so fastly in Indian
market, but it is also true that the popularity of
Samsung 3D TVs are much higher then other brand
like LG, Panasonic.