A brief introduction on how Facebook Marketing works including how to create Facebook Pages & Ads. Tips on Facebook marketing to capture fans.

1. Marketing
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2. Intro
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3. Today’s Topic
• Overview of Social Media
• How does Facebook Marketing work?
• Facebook platform stack
• Facebook Fan Page
• How to create a Fan Page?
• How to create an app for your Fan Page?
• Marketing techniques
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4. Overview of Social
Media
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5. Whats Social
Media?
Social media provides
the way people share
idea, thoughts,
content &
relationship online.
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6. Social Media Marketing
• Social Media Marketing (SMM) is a
new way for organizations to interact
and converse with their customer
communities online.
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7. What is NOT Social
Media?
• Build it and they will come
• Using Social Media to broadcast, not to
LISTEN
• It’s FREE!
• You have to react to each negative
comment
• About hard selling
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8. What is Social Media?
Some says its about Content, Content,
Content!
Some say it’s about Conversation?
Which is right?
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9. Is Social Media a
Fad?
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10. Social Media works both ways
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11. Hi Shameful!
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12. Why do you need
to be in?
Facebook 750
million active users
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13. Top 5 Countries
United States 153 075 360
Indonesia 39 168 140
India 31 994 260
United Kingdom 29 785 640
Turkey 29 643 160
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14. Asian Top 10
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15. Why do you need
to be in?
• Facebook has 11.3 million users in Malaysia
(Aug 2011)
• 6 million male and 5.2 million female (Aug
2011)
• Penetration of Facebook in Malaysia to
population: 27.11 % (Mid 2010)
• Penetration of Facebook in Malaysia to
population: 40 %! (Aug 2011)
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16. is the dominant social network site
But not in all markets
• China
• Taiwan
• Vietnam
• Japan
• Korea
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17. Facebook vs Orkut
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18. Platform
Website
Mobile Apps
Social Plugins Dialogs
Graph API
User, App, Page, Credits, Places, Ads
Standards
HTTP, HTML 5, JSON, OAuth, Open Graph
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19. Marketing
Facebook Ad
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20. Build
• Evaluate your assets
• What is your objective?
• Start with a Page
• Build fan page
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21. Engage
Publish to your
page
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22. Engage
• Post short updates and time sensitive
• Best time 8.30 AM, 4.30PM, 12.00AM
• Use tools like
• Ask question
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23. Engage
Include photos
& videos
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24. Amplify
• Facebook Ads
• Facebook Sponsored Stories
• Contest
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25. BUILD
Build Fan Page
Build an App
Customize the Welcome
Page
Fan-gating
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26. Create a Fan Page
Step 1
• Go to http://www.facebook.com/pages/create.php
Step 2
• Select a type that fits your need for your business/brand/product
Step 3
• Fill in the relevant information, check on the I agree to Facebook
Pages Terms and click on “Get Started” button
Step 4
• Done.
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27. Create Page
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33. FB Places
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35. Wednesday, November 16, 11 35

36. Vanity URL
You will need a minimum 25
Likes
Instead of http://www.facebook.com/pages/GDS/
159681524094286?sk=wall
it’s better
www.facebook.com/etasbih
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37. How to add a
Welcome Tab?
Demo using Static HTML
http://www.facebook.com/apps/
application.php?id=190322544333196
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38. Static HTML
1. Install app
2. Edit the Welcome Tab
3. Copy the Fan & Non Fan text
4. Enable default tab & control comment
5. View result
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44. Wednesday, November 16, 11 44

45. Fan Page Tips
• 500-1000 fan base
• Disable comment
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46. Fan Page Tips
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47. Newsletter
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48. Wednesday, November 16, 11 48

49. Engage
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50. • Content is King!
• Reply within 2 hours (if possible)
• Take hostile conversation offline
• Questions
• Conversation
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51. Amplify
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52. Create Ads
Demo
www.facebook.com/ads/create
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57. Wednesday, November 16, 11 57

58. Sponsored Stories
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59. Marketing Tips
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60. Increasing Fan Base
Does not work
http://www.facebook.com/pages/browser.php
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61. 1. Embed Widgets
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62. 2. Email invites
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63. 3. Signature Block
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64. 4. RSS Feed -
Graffiti
Create
stickiness
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65. 5. Run contest!
Bribery works
best!
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66. 6. Run video
campaigns
Make product
description
How to
videos?
Testimonial
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67. Take Away
• 3 steps to building Facebook Marketing
• Content & Conversation
• Be consistent & patient
• Track, experiment various approach and
manage ads
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68. @ganee
ganee@itrain.com.my
www.facebook.com/ganee.trainer
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