New Released Report: Magazines - UK - June 2013 Available on marketresearchreports.biz

Magazines - UK - June 2013
Publishers need to look beyond traditional print-style purchasing models and explore non-traditional methods
that will perform better in a digital environment. For example, readers could have the option to unlock content
article by article for small sums of money, or through credits earned through watching adverts, sharing content
on social media or persuading a friend to spend money or subscribe.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
market Decline Continues As Print Circulation Falls 8% In 2012
figure 1: Volume Forecast Of Uk Magazines Distributed, 2007-17
women’s And Home Circulation Falls 15% But Still Holds A 44% Market Share
figure 2: Estimated Volume Of Uk Magazines Distributed, By Type Of Magazines, 2007-12
market Factors
ad Revenues Continued To Fall In 2012
figure 3: Uk Consumer Magazine Advertising Revenues At Current Prices (excl. Newspaper Supplements),
2006-13
digital Streams Generated 15% Of Publisher Turnover In 2012
figure 4: Estimated Turnover Profile For Consumer Magazines, 2011 And 2012
tablet Ownership Explodes To 35% In 2013
figure 5: Technology Household Ownership Trends, January 2012-april 2013
the Consumer
digital Magazine Penetration Improves To 19%
figure 6: Magazines Read In The Past Six Months, By Version, April 2013
interest-specific Magazines Continue To Dominate
figure 7: Magazines Read In The Past Six Months, By Category, April 2013
four In Ten Print Magazine Readers Spend Less Than They Used To
figure 8: Print Magazine Behaviour, April 2013
laptops And Desktops Remain The Favoured Medium For Digital Magazines
figure 9: Digital Magazine Behaviour, April 2013
print Magazines Seen As A Good Way To ‘disconnect’
figure 10: Attitudes Towards Magazines, April 2013
there Is A Clear Appetite For Dynamic, Non-traditional Payment Models
figure 11: Further Attitudes Towards Magazines, April 2013
what We Think

issues In The Market
how Can Publishers Improve Digital Penetration Among Older Consumers?
how Can Publishers Better Monetise Their Digital Content?
what Can Publishers Do To Maintain Or Improve Print Circulation?
how Will The Continuing Shift Towards Digital Affect The Free Print Magazine Market?
trend Application
switch Off
objectify
mintel Futures: Access Anything, Anywhere
market Drivers
key Points
ad Revenues Continued To Fall In 2012
figure 12: Uk Consumer Magazine Advertising Revenues At Current Prices (excl. Newspaper Supplements),
2006-13
digital Streams Generated 15% Of Publisher Turnover In 2012
figure 13: Estimated Turnover Profile For Consumer Magazines, 2011 And 2012
tablet Ownership Explodes To 35% In 2013
figure 14: Technology Household Ownership Trends, January 2012-april 2013
who’s Innovating?
key Points
google Play Offers Print Subscribers Free Access To Digital Editions
hearst Publishing Ipad Magazines Before Print
flipboard Allows Users To Create Own Personalised Magazine
ricochet Offers A New Approach To Advertising
market Size And Forecast
key Points
market Decline Continues As Print Circulation Falls 8% In 2012
figure 15: Estimated Volume Of Uk Magazines Distributed, 2007-17
contraction Driven By Celebrity Titles
decline Reflects Wider Shift Towards Digital Consumption
market To Decline A Further 32% By 2017
figure 16: Volume Forecast Of Uk Magazines Distributed, 2007-17
forecast Methodology
segment Performance
key Points
women’s And Home Segment Falls But Keeps Top Spot

men’s Magazines Prove Resilient To Wider Downward Trend
time Out Relaunch Spurs Growth In The Sports And Leisure Segment
market Share
key Points
supermarket Titles And Tv Listings Dominate The Top Ten By Circulation
figure 19: Top 20 Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And
2012
free Titles Have Performed Well In A Declining Market
ipc Media Dominates The Print Market By Average Circulation Per Issue
figure 20: Top 20 Publishers, By Average Net Circulation/distribution Per Issue, 2011 And 2012
men’s Health And Gq Champion Transition To Digital
figure 21: Top 20 Digital Edition Average Net Circulation Figures, By Title, July-december 2011 And
July-december 2012
companies And Products
ipc Media Limited
figure 22: Financial Performance Of Ipc Media Ltd, 2010 And 2011
bauer Media Group
figure 23: Financial Performance Of Bauer Consumer Media Limited, 2010 And 2011
immediate Media Company Limited
figure 24: Financial Performance Of Immediate Media Company Limited, 2011-12
the National Magazine Company Limited
figure 25: Financial Performance Of The National Magazine Company, 2010 And 2011
condé Nast International Limited
figure 26: Financial Performance Of Condé Nast International Limited, 2010 And 2011
shortlist Media Limited
figure 27: Financial Performance Of Shortlist Media Limited, 2010 And 2011
dennis Publishing Limited
figure 28: Financial Performance Of Dennis Publishing (uk) Limited, 2010 And 2011
dc Thomson & Company Limited
figure 29: Financial Performance Of Dc Thomson & Company Limited, 2011 And 2012
haymarket Group Limited
figure 30: Financial Performance Of Haymarket Group Limited, 2010 And 2011
egmont Uk Limited
figure 31: Financial Performance Of Egmont Uk Limited, 2010 And 2011
panini Uk Limited
figure 32: Financial Performance Of Panini Uk Limited
brand Research – Women’s Magazines
brand Map
figure 33: Attitudes Towards And Usage Of Brands In The Women’s Magazine Sector, March 2013
correspondence Analysis

brand Attitudes
figure 34: Attitudes, By Women’s Magazine Brand, March 2013
brand Personality
figure 35: Women’s Magazine Brand Personality – Macro Image, March 2013
figure 36: Women’s Magazine Brand Personality – Micro Image, March 2013
brand Experience
figure 37: Women’s Magazine Brand Usage, March 2013
figure 38: Satisfaction With Various Women’s Magazine Brands, March 2013
figure 39: Consideration Of Women’s Magazine Brands, March 2013
figure 40: Consumer Perceptions Of Current Women’s Magazine Brand Performance, March 2013
figure 41: Women’s Magazine Brand Recommendation – Net Promoter Score, March 2013
brand Index
figure 42: Women’s Magazine Brand Index, March 2013
figure 43: Women’s Magazine Brand Index Vs. Recommendation, March 2013
target Group Analysis
figure 44: Target Groups, March 2013
figure 45: Women’s Magazine Brand Usage, By Target Groups, March 2013
group One – Conformists
group Two – Simply The Best
group Three – Shelf Stalkers
group Four – Habitual Shoppers
group Five – Individualists
brand Research – Men’s Magazines
brand Map
figure 46: Attitudes Towards And Usage Of Brands In The Men’s Magazine Sector, March 2013
correspondence Analysis
brand Attitudes
figure 47: Attitudes, By Men’s Magazine Brand, March 2013
brand Personality
figure 48: Men’s Magazine Brand Personality – Macro Image, March 2013
figure 49: Men’s Magazine Brand Personality – Micro Image, March 2013
brand Experience
figure 50: Men’s Magazine Brand Usage, March 2013
figure 51: Satisfaction With Various Men’s Magazine Brands, March 2013
figure 52: Consideration Of Men’s Magazine Brands, March 2013
figure 53: Consumer Perceptions Of Current Men’s Magazine Brand Performance, March 2013
figure 54: Men’s Magazine Brand Recommendation – Net Promoter Score, March 2013
brand Index
figure 55: Men’s Magazine Brand Index, March 2013
figure 56: Men’s Magazine Brand Index Vs Recommendation, March 2013
target Group Analysis
figure 57: Target Groups, March 2013
figure 58: Men’s Magazine Brand Usage, By Target Groups, March 2013
group One – Conformists
group Two – Simply The Best

group Three – Shelf Stalkers
group Four – Habitual Shoppers
group Five – Individualists
magazines Read In The Past Six Months
key Points
digital Magazine Penetration Improves To 19%
figure 59: Magazines Read In The Past Six Months, By Version, April 2013
interest-specific Magazines Continue To Dominate
figure 60: Magazines Read In The Past Six Months, By Category, April 2013
free Magazine Penetration Improves To 20%
digital Penetration Significantly Higher Among Under-35s
figure 61: Magazines Read In The Past Six Months, By Age, April 2013
23% Of Men Read Digital Magazines Compared To 15% Of Women
figure 62: Magazines Read In The Past Six Months, By Gender, April 2013
25-34s Key Across Every Category
figure 63: Magazines Read In The Past Six Months, By Category, By Age, April 2013
figure 64: Magazines Read In The Past Six Months, By Category, By Age, April 2013 (continued)
print Magazine Behaviour
key Points
40% Of Print Magazine Readers Spend Less Than They Used To
a Quarter Of Print Readers Share With Friends
qr Codes And Augmented Reality Have Failed To Revive The Print Market
over-65s The Key Demographic For The Print Market
interest-specific Magazine Readers Are The Most Likely To Subscribe
digital Magazine Behaviour
key Points
laptops And Desktops Remain The Favoured Medium For Digital Magazines
traditional Payment Options Have Proved Unattractive To Digital Readers
digital Publishers Have Failed To Fully Capitalise On Social Media
attitudes Towards Magazines
key Points
two Thirds View Print Magazines As A Good Way To Disconnect From Technology
impatience For New Content Is A Key Driver Behind Digital Adoption
six In Ten Think Magazines Contain Too Many Adverts
a Quarter View Free Magazines As Inferior

appetite For Dynamic Payment Models
appendix – Market Share
figure 69: Magazine Titles, By Average Net Circulation/distribution Per Issue (uk/roi), 2011 And 2012
(continued)
(continued)
(continued)
(continued)
(continued)
(continued)
(continued)
(continued)
figure 78: Consumer Magazine Publishers, By Average Net Circulation/distribution Per Issue, 2011 And 2012
(continued)
(continued)
appendix – Brand Research – Women’s Segment
figure 81: Brand Usage, March 2013
figure 82: Brand Commitment, March 2013
figure 83: Brand Momentum, March 2013
figure 84: Brand Diversity, March 2013
figure 85: Brand Satisfaction, March 2013
figure 86: Brand Recommendation, March 2013
figure 87: Brand Attitude, March 2013
figure 88: Brand Image – Macro Image, March 2013
figure 89: Brand Image – Micro Image, March 2013
figure 90: Profile Of Target Groups, By Demographics, March 2013
figure 91: Psychographic Segmentation, By Target Groups, March 2013
figure 92: Brand Usage, By Target Groups, March 2013
brand Index
figure 93: Brand Index, March 2013
appendix – Brand Research – Men’s Segment
figure 94: Brand Usage, March 2013,

figure 95: Brand Commitment, March 2013
figure 96: Brand Momentum, March 2013
figure 97: Brand Diversity, March 2013
figure 98: Brand Satisfaction, March 2013
figure 99: Brand Recommendation, March 2013
figure 100: Brand Attitude, March 2013
figure 101: Brand Image – Macro Image, March 2013
figure 102: Brand Image – Micro Image, March 2013
figure 103: Profile Of Target Groups, By Demographics, March 2013
figure 104: Psychographic Segmentation, By Target Groups, March 2013
figure 105: Brand Usage, By Target Groups, March 2013
brand Index
figure 106: Brand Index, March 2013
appendix – Magazines Read In The Past Six Months
figure 107: Magazines Read In The Past Six Months, April 2013
figure 108: Magazines Read In The Past Six Months, By Demographics, April 2013
figure 109: Interest-specific Magazines Read In The Past Six Months, By Demographics, April 2013
figure 110: Celebrity Magazines Read In The Past Six Months, By Demographics, April 2013
figure 111: News And Current Affairs Magazines Read In The Past Six Months, By Demographics, April
2013
figure 112: Free Magazines Read In The Past Six Months, By Demographics, April 2013
figure 113: Women’s General-interest Magazines Read In The Past Six Months, By Demographics,
April 2013
figure 114: Women’s Glossy/fashion/beauty Monthly Magazines Read In The Past Six Months, By
Demographics, April 2013
figure 115: Women’s Weekly Magazines Read In The Past Six Months, By Demographics, April 2013
figure 116: Men’s Monthly Lifestyle Magazines Read In The Past Six Months, By Demographics,
April 2013
figure 117: Men’s Weekly Lifestyle Magazines Read In The Past Six Months, By Demographics,
April 2013
appendix – Print Magazine Behaviour
figure 119: Print Magazine Behaviour, By Magazines Read In The Past Six Months, April 2013
figure 120: Print Magazine Behaviour, By Magazines Read In The Past Six Months (continued), April 2013
figure 121: Print Magazine Behaviour, By Demographics, April 2013
figure 122: Print Magazine Behaviour, By Demographics, April 2013 (continued)
appendix – Digital Magazine Behaviour
figure 124: Digital Magazine Behaviour, By Magazines Read In The Past Six Months, April 2013
figure 125: Digital Magazine Behaviour, By Magazines Read In The Past Six Months (continued), April 2013
figure 126: Digital Magazine Behaviour, By Demographics, April 2013

appendix – Attitudes Towards Magazines
figure 128: Magazines Read In The Past Six Months, By Attitudes Towards Magazines, April 2013
figure 129: Magazines Read In The Past Six Months, By Attitudes Towards Magazines (continued), April
2013
figure 130: Magazine Types Read In The Past Six Months, By Attitudes Towards Magazines, April 2013
figure 131: Magazines Types Read In The Past Six Months, By Attitudes Towards Magazines (continued),
April 2013
figure 132: Agreement With The Statements ‘reading A Print Magazine Is A Good Way To
‘switch Off’ And Disconnect From Technology’ And ‘magazines Contain Too
Many Adverts’, By Demographics, April 2013
figure 133: Agreement With The Statements ‘free Content On A Magazine’s Website Means
It’s Not Worth Paying For’ And ‘newspaper Supplements Are Just As Good As Print
Magazines’, By Demographics, April 2013
figure 134: Agreement With The Statements ‘free Magazines Are Just As Good As Paid-for
Magazines’ And ‘waiting A Month For The Next Issue Of A Magazine Is Too Long’,
By Demographics, April 2013
figure 135: Agreement With The Statement ‘being Able To Find Any Content Online Means You
Don’t Need To Buy A Print Or Digital Magazine’, By Demographics, April 2013
figure 137: Further Attitudes Towards Magazines, By Demographics, April 2013
figure 138: Further Attitudes Towards Magazines, By Demographics (continued), April 2013
figure 139: Magazines Read In The Past Six Months, By Further Attitudes Towards Magazines, April 2013
figure 140: Magazines Read In The Past Six Months, By Further Attitudes Towards Magazines, April 2013
(continued)
figure 141: Magazine Types Read In The Past Six Months, By Further Attitudes Towards Magazines, April
2013
figure 142: Magazines Types Read In The Past Six Months, By Further Attitudes Towards Magazines
(continued), April 2013
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New Released Report: Magazines - UK - June 2013 Available on marketresearchreports.biz