Essential Tools for Product Managers and Marketers
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This document provides a summary of essential tools for product managers and marketers across various categories such as office tools, meetings/events, collaboration, project management, requirements gathering, design, analytics, testing, marketing, social media, and support. It lists popular tools in each category and some up-and-coming alternatives. The document is intended to help product managers and marketers select appropriate tools for their needs.
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Essential Tools for Product Managers and Marketers
- 1. Essential Tools for Product Managers and Marketers CONFIDENTIAL
- 2. Categories • Office Tools • Surveys/Polls • Meetings/Events • Feedback/Crowdsourcing • Collaboration/Wikis • Research/Analysis • Project Management • SEO/SEM • Requirements/Ideas • Email Marketing • Wireframing/Prototyping • Social Networking • Visual Design • Social Monitoring • Analytics • News/Blogs • A/B Testing • Help/Support • User/Beta Testing • Screenshots/Tutorials CONFIDENTIAL 2
- 3. Essential! Office Tools Analytics Email Marketing Microsoft Office Google Analytics MailChimp Meetings/Events A/B Testing Social Networking Eventbrite KISSmetrics LinkedIn Collaboration/Wikis User/Beta Testing Social Monitoring Confluence UserTesting.com Social Mention Project Management Surveys/Polls News/Blogs Jira Survey Monkey TechCrunch Requirements/Ideas Feedback/Crowdsourcing Help/Support Jira Get Satisfaction Zendesk Wireframing/Prototyping Research/Analysis Screenshots/Tutorials Microsoft Visio Twitter Snagit Visual Design SEO/SEM iStock Photo Google Keyword Tool CONFIDENTIAL 3
- 4. Up-and-coming! Office Tools Analytics Email Marketing Google Docs Good Data WhatCounts Meetings/Events A/B Testing Social Networking Join.Me Monetate Tumblr Collaboration/Wikis User/Beta Testing Social Monitoring Podio LaunchRock Klout Project Management Surveys/Polls News/Blogs Lighthouse KISSinsights Hacker News Requirements/Ideas Feedback/Crowdsourcing Help/Support Evernote Evly Assistly Wireframing/Prototyping Research/Analysis Screenshots/Tutorials Cacoo Quora Screenr Visual Design SEO/SEM InVision SEMRush CONFIDENTIAL 4
- 5. Office Tools • Microsoft – Excel – PowerPoint – Word – Outlook – Visio • iWork • Google Docs • Zoho Docs • Think Free • OpenOffice.org CONFIDENTIAL 5
- 6. Meetings / Events • WebEx • Dimdim acquired by Salesforce • Skype • Meeting Wizard • Eventbrite • Tungle.me • GoToMeeting • Bridg.me NEW! • Adobe Connect • ZipDX NEW! • Microsoft Lync • Meetin.gs NEW! • Slideshare Zipcast • MeetingBurner NEW! • Backpack • Join.Me NEW! • iChat • Yugma CONFIDENTIAL 6
- 7. Collaboration / Wikis • Yammer • CubeTree • Confluence • Jive • Google Sites • Central Desktop • MS SharePoint • Thinkfuse NEW! • Salesforce Chatter • OneDesk NEW! • SocialText • Podio NEW! • Wize Hive • Wikispaces CONFIDENTIAL 7
- 8. Project Management • Basecamp • AgileBench • Jira • Liquid Planner • Huddle • SmartSheet • @task • Pivotal Tracker • Microsoft Project • Freedcamp NEW! • Rally Software • Statusboard.me NEW! • Teamly • Lighthouse NEW! • Wrike CONFIDENTIAL 8
- 9. Requirements / Ideas • Jira • Evernote • Feature Plan • MS OneNote • AgileBench • TeamPulse • Accept360 • UserVoice • SharePoint • Contour • FreeMind • XMind • Mindjet • MindMeister • MindNode CONFIDENTIAL 9
- 10. Wireframing / Prototyping Desktop • Gliffy • Microsfot Visio and SketchFlow • ProtoShare • MockupScreens • Creately (Desktop version now too) • SnagIt • ForeUI • Axure • Flowchart.com • iRise • iPlotz • Adobe Flash Catalyst • Pidoco • Adobe Fireworks • IxEdit • FlairBuilder • MockFlow • Justinmind • Google Drawing • OmniGraffle (Mac) • Mockingbird • InVision NEW! Online • Balsamiq Mobile/Tablet • Cacoo • iMockups • Lovely Charts • FieldTest NEW! CONFIDENTIAL 10
- 11. Visual Design • Adobe Photoshop & • Designers Toolbox Adobe Photoshop • Eye Dropper Elements • Gridiron Flow • Adobe Illustrator • Symbols • Color Scheme Designer • Silk Icons • Smashing Magazine • 99 designs • Colour Lovers • iStock Photo • Icons Galore • Dribbble NEW! • Boxes and Arrows • InVision NEW! • FlowingData CONFIDENTIAL 11
- 12. Analytics • Omniture (Adobe) • Nielsen • Google Analytics • ForeSee • Webtrends • KISSmetrics • Coremetrics • Good Data NEW! • Chartbeat • Ducksboard NEW! • Mixpanel • Clicky NEW! • Tableau • Chart.io NEW! • Dart for Publishers • GoSquared NEW! CONFIDENTIAL 12
- 13. A/B Testing • Google Website • Verster Optimizer • SiteSpect • Adobe Test & Target • Optimost • Visual Website • Fivesecondtest NEW! Optimizer • ABtests.com NEW! • Performable • Monetate NEW! • Unbounce • KISSmetrics • Optimizely CONFIDENTIAL 13
- 14. User/Beta Testing Desktop UT • ClickTale • Morae • Mouseflow NEW! • Silverback (Mac) • YouEye NEW! • Usabilla NEW! Online & Remote UT • UserTesting.com Betas • Open Hallway • LaunchRock NEW! • Loop11 • Prefinery NEW! • Concept Feedback • centercode NEW! • Feedback Army • My Beta List NEW! • Userfly • TestFlight NEW! • Tea Leaf Other • Clixpy • BrowserStack NEW! • User Zoom • UXPin • uTest • Crazy Egg CONFIDENTIAL 14
- 15. Surveys / Polls • Survey Monkey • Qualtrics • Zoomerang • Vovici • QuestionPro • Poll Daddy • SurveyGizmo • Polls Boutique • Wufoo • Polls Everywhere • Inquisite • SurveyLegend NEW! • Google Forms • Survey.io NEW! • Adobe FormsCentral • KISSinsights NEW! • UserVoice • Funnel NEW! CONFIDENTIAL 15
- 16. Feedback / Crowdsourcing • UserVoice • Get Satisfaction • Opinion Labs • Feedback.com • Kampyle • Ideascale • Salesforce • Poptent • evly NEW! CONFIDENTIAL 16
- 17. Research/Analysis • Compete • LinkedIn • Quantcast • Alexa • comScore • Twitter • Experian Hitwise • TweetDeck NEW! • Scribd • SiteTrail NEW! • Slideshare • Quora NEW! • YouTube • Facebook CONFIDENTIAL 17
- 18. SEO/SEM Tools • Wordtracker • Google Keyword Tool • Market Samurai • Google Insights Vendors • SEOQuake • LSF Interactive • SEMRush • SEO Inc. • SEOmoz • SEOHaus • SEO Book • Webimax • Bright Edge • SEOP • Keyword Spy • Performics • SpyFu • Bruce Clay • Experian Hitwise • TopSEOs • Search Engine Land • Search Engine Watch CONFIDENTIAL 18
- 19. Email Marketing • MailChimp • StrongMail • CheetahMail Automation • Constant Contact • Silverpop • Vertical Response • Aprimo • iContact • Infusionsoft • ExactTarget • HubSpot • GetResponse • Eloqua • Silverpop • Marketo • CampaignMonitor • AutoResponse Plus • JangoMail • WhatCounts CONFIDENTIAL 19
- 20. Social Networking • Facebook • YouTube • Twitter • Foursquare • LinkedIn • Gowalla • Digg • Groupon • Posterous • LivingSocial • Tumblr • Gigya • FriendFeed • Google+ NEW! • Flickr • Janrain NEW! CONFIDENTIAL 20
- 21. Social Monitoring • Radian 6 • TrustYou NEW! • Lithium • PageLever NEW! • Social Mention • PeopleBrowsr NEW! • Visible Technologies • Research.ly NEW! • WiseWindow • kyoo.com NEW! • BlogPulse • TwentyFeet NEW! • Twitalyzer • Simply Measured NEW! • TwitterCounter • CrowdBooster NEW! • Technorati • IceRocket NEW! • SocialFlow NEW! • BoardTracker NEW! • PeerIndex NEW! • Klout NEW! • TweetDeck NEW! • Qwitter • cotweet • TwitSpark NEW! CONFIDENTIAL 21
- 22. News/Blogs • TechCrunch • socalTech.com • Mashable • Seth Godin • The Next Web • Betali.st • GigaOM • Flipboard • AllThingsD • News.me • ReadWriteWeb • Newsmix • Alltop • Social Media Examiner • Gizmodo • iMedia Connection • E-Commerce Times • Smashing Magazine • LinkedIn Today • Search Engine Land • Hacker News • Search Engine Watch CONFIDENTIAL 22
- 23. Help/Support • RightNow • Help Scout • Zendesk • Olark • Assistly • TalkDesk • Get Satisfaction • Supportbreeze • Tender • SnapEngage • HappyFox CONFIDENTIAL 23
- 24. Screenshots / Tutorials • Snagit • Skitch NEW! • ScreenFlow (Mac) • Jing • Screenr NEW! • Camtasia • Adobe Captivate • YouTube • Vimeo NEW! • Slideshare • Brainshark NEW! CONFIDENTIAL 24
- 25. Questions or Comments ?? Jesse Gant @gantjd linkedin.com/in/gantjd slideshare.net/gantjd See 2010 presentation CONFIDENTIAL 25